Alex Chan Siun Keat Email & Phone Number

Singapore

Civil Engineering, Construction, Manufacturing

- Collaborated with the Global Marketing Team to develop best practices for marketing activities and strategies, resulting in accelerated revenue and business growth under one business group.- Utilised a data-driven approach to online marketing, leveraging Google Ads and Analytics to generate leads, conversions, and website traffic.- Implemented growth hacking tactics to increase website traffic, leads, conversions, sales inquiries, and account sign-ups, contributing significantly to the company's CRM database growth.- Managed content across websites built, staging and maintenance on CMS platforms, proficient in CMS platforms (Kentico, WordPress).- Supported B2B marketing initiatives by developing messaging, copywriting, content, and customer segmentation strategies.- Managed and executed social media marketing strategies, particularly on LinkedIn, to engage target audiences, expand brand reach, and content engagements. - Managed demand generation programs using HubSpot and Salesforce.- Created and executed email marketing campaigns (EDM & newsletters) with a focus on CRM development, analysis, and utilising marketing automation tools (HubSpot, Salesforce).- Produced marketing collateral and designs for various departments, including sales, business development, and public relations, ensuring brand consistency across APAC markets & offices.- Maintained brand identity and visual language across all communications, upholding both global and regional standards.- Cultivated and managed industry and alliance partnerships & distributor partnerships to enhance brand awareness, educate customers, generate leads, and market expansions.- Analyzed market trends to identify new marketing opportunities, channels, and initiatives.

Retail, Comsumer Electronics, 3C Products

Largest official Xiaomi retail/distributor in Malaysia.- Successfully managed and planned social media content and campaigns across Facebook, Instagram, X, and TikTok, aligning with company goals and driving brand awareness, product launches, and retail sales.- Developed and executed comprehensive marketing plans, strategies, and campaigns that demonstrably strengthened the company's branding, customer loyalty, and foot traffic.- Created engaging short video content for platforms like TikTok and Instagram Reels, effectively increasing brand and product awareness.- Demonstrated expertise in Meta Ads, managing and analyzing ROI performance of Facebook and Instagram advertising campaigns. Proficient in Ads Manager and familiar with Meta Blueprint.- Cultivated strong relationships with major established brands including Xiaomi, OnePlus, realme, Apple, Samsung, and leading audio and accessory brands, fostering successful collaborations and sales initiatives.- Provided comprehensive support for on-ground marketing efforts, including point of purchase displays, visual merchandising, and customer relationship management. Enhanced skills in understanding and catering to the specific needs of retail marketing.- Managed accounts with suppliers, mall management, outsourced productions, and roadshow planners, ensuring smooth execution of collaborations, product launches, and promotional programs.- Planned and executed successful new product launches, seasonal roadshows, retail revamps, and in-house brand events, generating mutually beneficial sales revenue and increased brand engagement.- Led a team of designers, providing guidance and managing quality control for artwork and designs.

Retail, Comsumer Electronics, 3C Products

- Involvement in drafting, planning, and brainstorming advertising concepts, campaign ideas, and content to create ads and visuals that boost campaign sales and achieve sales target goals. - Working cohesively with the marketing team ensures the campaign and visuals are at their best efficient and practical goals.

Advertising Services

- Craft and plan promotional marketing campaigns.- Involved in strategic planning and marketing plan that works simultaneously with the design process, which boosts client's sales and product awareness.- Brainstorming and involving design and idea generation/crafting to enhance and continue to add values to the client's business/brand.- Working closely on curating and optimizing user experiences on different multimedia platforms in the campaign- Work with major brands like UEM Sunrise, Sime Darby, etc.

Damansara, Selangor, Malaysia

- Craft and plan promotional marketing campaigns.- Involved in strategic planning and marketing plan that works simultaneously with the design process, which boosts client's sales and product awareness.- Brainstorming and involving design and idea generation/crafting to enhance and continue to add values to the client's business/brand.- Working closely on curating and optimizing user experiences on different multimedia platforms in the campaign

Kuala Lumpur, Malaysia

- Assist headhunting recruitment advertisement / Ads, events appreciations/certificate, business/company corporate identity (branding, email sign-off, name card).- Brainstorm client/customer relationship electronic direct mail, festival greetings e-card for clients, product/brand promotional video, logo and logo animations, design Company's Job-street Cover Picture, social media management, graphics & IT support.

Negeri Sembilan, Malaysia

Negeri Sembilan, Malaysia

Bachelor Of Arts - Ba, Graphic Design, First Class Honor

Acquired an additional major in advertising.

Diploma, Information And Communication Technology

Multimedia, animation, coding, website programming, UI/UX basics, programming languages.

Sijil Pelajaran Malaysia (Spm), Science Stream