Alex Cumminger Email & Phone Number

Ottawa, Ontario, Canada

Executed the overall vision and strategic plan for the Account Management team, focusing on driving product adoption, leading a positive customer experience, and driving growth through renewals and retention improvements while carrying a $7,800,000 annual budget.Coached Account Management team members on customer retention, sales, customer service, and digital marketing strategies via one-on one mentoring and team meetings.

Ottawa, Ontario, Canada

- Leads Ottawa Media Strategy team which supports sales from pre-sale to fulfillment, reporting, optimization, and upselling-Work hand in hand with cross-functional teams, representing both Sales, Strategy, Marketing, Operations, Product and FulfillmentCoach individual team members in weekly one-on-ones to help them meet and exceed budgets-Escalate problems and provide solutions to the National Director of Strategy and Account Management-Directly supports sales relationships with High-Value Postmedia clients-Lead, organize, and run weekly cross-market Media Strategy meetings that provide training, support, and best practices

Ottawa, Canada Area

Plan, develop, implement and measure advertising strategies for local clientsPrepare and present monthly advertising reports to clients in which I provide analysis, advice and recommendations for optimizations to client campaigns based on the performance of their digital advertising programsBuilt creative briefs for hundreds of public facing campaigns, including writing, editing and producing assets for social media, video scripts, digital display ads, and content briefsHelped clients set up and maintain their Google Tag Manager, Google Analytics, Facebook Ad Accounts, Google Ad Accounts, DV360 Accounts, and other platforms used in digital communication monitoring, analysis, performance measurement and reportingCertified in Google Analytics Individual Qualification (2021), Google Ads Search Certification (2020), Digital Sales Certification (2021)Acted as the Media Strategist for over $3,136,823 in advertising spend in fiscal 2022, including over $1.5 million dollars in Google and Facebook revenueAchieved 110% to annual digital revenue target within managed accounts

Ottawa, Ontario, Canada

If you need to spend several weeks or months somewhere, staying in a ‘temporary residence’ makes sense. Premiere Suites are a cost-reduced alternative to suite hotels. Fully furnished apartments and town homes with separate living spaces and full kitchen, are for people that need a temporary home, not just a hotel room.For business travel, employee relocation, home insurance claims, or even extended vacations, we’ll always have a place you can call home.Contact me for help planning your next extended stay in Canada: acumminger@premieresuites.com

Ottawa, Canada Area

I provide a consultative approach to finding a holistic marketing strategy that focuses on all stages of the marketing funnel: Awareness, Engagement, and Conversion. I use tools such as digital display powered by our programmatic trading desk, Google Adwords, Social Media, Flyers, Print, Sponsored Content, and so much more to put together a ROI positive campaign for my clients.

I own and operate a small business in the Ottawa area. I have built a client base of over 250 people through hard work, smart marketing, and strategic planning. To manage this many clients, I use a CRM program that allows me to track them all the way through my sales pipeline. In short, I am a dedicated and energetic self-starter that has proven business and sales success.

Kingston, Ontario

Working as a part of the Executive Committee of Muse Magazine, a student run publication for Art, Entertainment, Lifestyle, and Fashion, I coordinated with team members to generate advertisement sales to help support the magazine. Through engaging with local business owners, as well as by contacting larger corporate companies, we were successful in our goals. In this position I learnt skills such as identifying and addressing customers needs and how to approach potential clients with confidence and purpose. I drew from my previous success as an entrepreneur / salesman to help the team meet our goals.

Bachelor'S Degree, Sociology

Activities and Societies: Queen's Model Court, Muse Magazine, Sports Information Student at www.gogaelsgo.com

Bachelor'S Degree, English Language And Literature, General

Activities and Societies: Queen's Model Court Muse Magazine Staff Writer for Varsity Sports Student Contributor to The Journal