Alexandra Curtain Email & Phone Number

Melbourne, Australia

Melbourne, Australia

Leading a cross functional team to deliver digital work across planning, strategy, design, production and delivery disciplines within the agency. Building strong relationships with some of Isobar’s key clients to grow their businesses through digital transformation and deliver on their strategic vision.

Level 4,111 Cecil St, South Melbourne Victoria 3205

Isobar is owned by Dentus Aegis Network (DAN) and is one of the 4 power brands within the network. We are part of a global Isobar digital network which has 4000+ employees. Australia falls under the APAC remit with a strong integrated regional focus.Isobar Australia is one of the top digital agencies in the country with a 300+ strong talent base. 160 of them based on Melbourne with further presences in Sydney, Canberra, Perth and most recently New Zealand.For more information visit: www.isobar.com/au/home Sensis and Yellow Pages Australia (Dec 2013 – November 2014)Reporting directly to the Group Account Director and managing up to 6 people my role included: - Digital campaign development and execution (display banners, retargeting, website and search)- Working with external client partners (ATL and Media agencies)- Content creation and video production- New brand creative roll out across digital channels- Quarterly reviews and reportingMondelez (8 months) May – Dec 2013Reporting directly to the Group Account Director and managing a team of 8 people my role included:- Website redevelopment for www.mondelez.com.au - Website redevelopment for www.everydaydelicious.com.au including local and international stakeholder managementPorter Davis Homes (November 2009 - 2012)Reporting directly to the Account Services Director my role included managing a team of 8 people. As the key client contact I worked as Porter Davis’s marketing partner delivering through the line marketing activities including:- Marketing strategy- Campaign development and execution through the line- Website development and ongoing management- TVC production- Radio production- Print Design- Social media and community management- Post analysis and ongoing reporting- Search strategy and implementation- App development and execution

Level 8,100 Albert Rd, South Melbourne Victoria 3205

Citrus a specialist e-commerce and retention marketing agency.For more information visit: www.citrus.com.au Responsibilities:- Managed the execution and delivery of projects from conception to delivery. Including client satisfaction, project planning, profitability & quality and project life cycle. - Risk and issue management, reporting, project team delegation and resource management.- Accountable for up to 10 projects/clients simultaneously. Budgets varying from $2k to $200k- Production of weekly internal and client project status reports which outline key milestones, weekly activities, issues and identifying opportunities with client- Identifying client requirements and scope in conjunction with the Strategic, Creative and Technology Director as well as the project team- Financial responsibility for ensuring all projects are tracked, and scope creep is managed and communicated effectively. As well as escalation to management where required- Experience working with an offshore development house in India- Manage an Account Executive across smaller projects- Motivate and manage project teams with up to 6 members in addition to senior management- Have the ability to work using the traditional approach of project management being the ‘waterfall’ method and ‘agile development’ method.- Experience with the development of social networking websites including user generated content in the form of video, posting projects & collections, photos, email capabilities, commenting, rating and flagging content.- Familiar with using the following tools: Microsoft Office, Microsoft Project and Axure, Issue Tracker and Bitbucket.- Familiar with using ‘off the shelf’ platforms in particular, Django, Pinax and Satchmo as well as the in house built CMS.- Conduct client training and manual documentation for various content management systems.My client list included: Sportsgirl, CPA, kikki K, Queen Victoria Market, Sydney Turf Club, Spotlight and OCRF.

Level 1, 116-122 Chapel St Windsor Victoria 3181

Sputnik Agency was a highly creative & award-winning digital agency that attracted the best & the brightest. Awarded B&T's Interactive Agency in 2006, Sputnik was famous for fresh thinking. It was an exciting time in digital, when everything was so new, but moving at the speed of light. Over three years, we grew from 5 to 40 people.For more information visit: www.sputnikagency.com Responsibilities:- Build and manage various client relationships and expectations- Manage and maintain weekly WIPs, agenda’s, contact reports, job profitability, generate job estimates, timelines and budgets- Interpret the client’s brief and provide online marketing expertise or solutions- Understanding of online media planning and buying- Project manage website build, development and design- Scope and flesh out online projects and provide solutions to clients via a written proposal and project specification document. Solutions include: - Large scale website developments (CMS, e-commerce, flash, php and static)- Specific online tools including promotions- Microsites and landing pages- Online banner advertisements- Search Engine Marketing- HTML email generation and send- Develop project specific Site Maps, Use Cases, Wireframes, Test Plans and detailed analysis of functionality for online projects- Client training on Sputnik Agency’s content management system and other software interfacesMy client list included: Cadbury, Crumpler, Masterfoods (Optimum Pet Food), The Wine Liquidation Centre, Mortgage Fair and Fowles Wines.

- Managed the local area marketing (LAM) program for the La Porchetta franchise- Liaising with 90 restaurants in managing LAM projects- Attending store visits including SWOT analysis, taking briefs and writing up store profiles- Prepared activity grids for individual restaurant marketing activities including critical time paths and costings- Client presentation for LAM quarterly activity- Maintaining and circulating LAM and Brand WIPs along with conference reports to clients and team

Degree, Bachelor Of Business Marketing And International Trade

Education record