Alex Cuthbert Email & Phone Number

California, United States

California, United States

Design, brand strategy, product innovation & investment focused on emerging technologies at the intersection of personalization, finance, AI & experience design.

Jakarta, Id

[public IPO] [Gojek Parent Company] Executive level in charge of design organization for customer experience, brand positioning and visual identity. Directed CX/UX solutions integrating on-demand services with financial and e-commerce products and platforms (Gojek, GoPay, Tokopedia) across three regions.GoTo Group is the result of a merger between Indonesia's two most valuable startups, ride-hailing giant Gojek and e-commerce firm Tokopedia. Offering a unique mix of on-demand, e-commerce and financial technology services, GoTo leverages synergies and network effects from within its ecosystem to deliver value to millions of merchants, drivers and customers generating 28B+ USD in GTV annually.I managed the teams responsible for design & branding to accelerate the company's four pillar growth strategy:- Drive customer growth and engagement through cross pollination and increased usage.- Enhance hyperlocal experiences and infrastructure to deliver more convenience in daily lives.- Strengthen ecosystem synergies (eg, deeper financial services offerings, merchant value, etc)- Invest in high growth areas, including deeper demographic expansion in Indonesia, Singapore and Vietnam including the transition towards electric vehicles.

Jakarta, Id

[Senior Executive] Managed 175+ person design team for Gojek - Indonesia’s first and fastest growing decacorn building an on-demand superapp for Southeast Asia to increase positive socio-economic impact for people across the region. The Gojek app is now the largest consumer transactional technology group on a GTV-basis in Southeast Asia and now as part of the GoTo Group represents:- Pro forma orders of ~2 billion annually- 55+ million annual transacting users (ATU) on a pro forma basis- 2.5+ million registered driver partners- 14+ million registered merchants

London, Gb

[CDO] Hands-on design & management spearheading innovation, design, research and branding for Noon Academy - a social learning start-up enabling students to engage and collaborate with teachers and fellow students through live, interactive sessions, breakouts and other student-focused, peer learning innovations that set it apart from other companies in the education and learning technology space. Noon is expanding globally from the Middle East and North Africa into India and other markets.

San Francisco, Ca, Us

[acquired] Executive level officer responsible for design strategy & cross functional product initiatives to accelerate engagement and adoption:- Built and managed design, research and brand/visual identity teams.- Developed an innovation pipeline to identify & pilot new product and design ideas.- Launched a centralized Design Center to integrate work across product, brand, & marketing.- Set up hiring best practices, leveling guides, reviews, and OKRs.- Spearheaded creation of a technical writing team spanning product, design, growth & brand.- Built out UX research as a new function inside the company to complement DS & ML work.Exit after acquisition by Fox Entertainment.

Tempe, Az, Us

[#3 globally web-business suite] Drove culture & innovation initiatives for 100+ person design, research, and brand teams leading up to the company's largest launch and rebrand: - Managed the UX team creating new products/revenue (B2C web builder, social marketing, online stores).- Negotiated for design system resources to create a meta-design system to increase quality and speed.- Defined a new information architecture radically streamlining the experience & improving ease-of-use.- Connected research, design, product, & marketing efforts to create a vision for the v2 launch

Miami, Florida, Us

[1B+ downloads] [Sr. Exec] From startup to unicorn, built design & research from ground up starting with 3 designers and no research team for top ranked, Sequoia-funded photo editing and creativity platform now with 1B+ downloads and multi-billion dollar valuation. Extensive hands-on design, prototyping and research to redefine the user experience, value propositions, expand the audience and invent new use cases for social photo editing tapping a new market space activated through animation, video, AR, creativity, influencers, social media and marketing.PicsArt combines the most popular and highest rated photo editing platform for Android and iOS with a vibrant global, social network of creatives and sponsored challenges driven by brands, celebrities & VIPs. With over 1B+ downloads and 130M+ monthly active users, PicsArt represents the best-in-class for the new "mobile creativity" category. Consistently at the top of the app store charts along with TikTok, IG, etc. and downloaded more than FB & Uber in recent years, PicsArt gives your mobile phone superpowers that make it easy to quickly edit, remix, and share images, stickers, animations, collages, and drawings. Locations: San Francisco, Miami, Yerevan Armenia, Beijing China, Tokyo Japan, Europe.

Mountain View, Ca, Us

Led UX design & international research for Google Translate on mobile, tablet, and desktop.Led innovations and multiple patents for speech, conversation & instant camera UX to become a top 10 mobile app download worldwide (top 3 in many countries). Impact: 1B+ translations per day with over 90% originating outside the U.S and 600M+ MAUs. Invented and patented 15+ new speech, camera, and AI solutions for translation.

Mountain View, Ca, Us

Design lead for multiple 0-1 early stage initiatives (travel, flights, hotels, maps booking) leading to acquisition of ITA, monetization of Google Maps and launch of multiple travel-related properties at Google.B2B/B2C: Led design for new B2B and B2C leadgen advertising initiatives in US, UK, Japan, China.Vision, Innovation & Product Leadership: Special project lead tasked by SVP to define long-term vision for Google's advertising & publishing products integrating 25+ customer and business-facing products and services.Leadgen/B2B/B2C: Defined ground-up UX product strategy for emerging consumer-facing verticals in the US and international markets including autos, mobile phones & plans, mortgages, credit cards, financials.Social Shopping: Business design lead for futuristic social mobile & tablet-based shopping apps.International product innovation: Led a series of design thinking and innovation sessions for teams in MTV, Tokyo, Shanghai as well as external strategic partners representing 1B+ in advertising spend from Google's top business partners.External speaking engagements: Invited speaker at multiple C-level events on brand experience, design and innovation.

Us

[acquired by Google] Head of user experience & research responsible for product design, usability research, and customer experience across multiple consumer and business-facing product lines with 10% of Fortune 500. Acquired by Google in 2007 to anchor Google Enterprise (now Google Work).Launched products for 10% of Fortune 500 plus international markets with 40M end-users resulting in acquisition by Google for $625M. Created and implemented design processes to guide product development, assembled a usability research team, defined UX for rapid, iterative design linked with agile development processes.

[integrated with Postini] Founder of design firm providing information architecture and development services for projects ranging from business transformation products and financial optimization packages to enterprise-level process-management systems. Services: Growth and user acquisition, expert design reviews, user experience flows, customer profiling and targeting, product requirements documents, functional specs, style guides, business process logic diagrams, data/presentation models, wireframes, site maps, navigation models, concept maps, interactive prototypes, database architecture, entity-relationship (ER) diagrams, document engineering models, metadata tagging, online community and resource exchange models.

Berkeley, Ca, Us

[National Science Foundation] Design & technology director responsible for systems architecture, usability research, and user experience. Set up partnerships with Macromedia & HP to fund interactive web-based and wireless technology products. Designed PRISM, a Flash Communication Server-based technology for real-time and asnychronous access to rich media digital libraries and knowledge bases. Secured funding from the National Science Digital Library (NSDL) project to develop metadata tagging strategies for rich media assets in collaboration with the Engineering Synthesis Coalition.

[NSF+Industry Partners] Lead technology architect responsible for user interaction, technical strategy and implementation. Built and launched a new approach to online collaboration and learning in computer science. Developed an OO design for building interaction patterns using learning objects involving some of the first web-based streaming video and real-time collaboration tools that were precursors to zoom, slack and miro.

Founder and business development director for a privately-held company providing managed services for online learning and professional development. Developed business strategy and product specifications for web-based collaboration, search, early-stage whiteboards and chat systems.

[National Science Foundation] Early stage design/dev for web, social media, online learning communities, chat/discussion platforms.

Silicon Graphics UNIX compiler, Graphics Library (GL), Motif, extensive C programming.

Ph.D., Interdisciplinary Degree Combining Hci, Cognitive Psychology, Design, Engineering, Computer Science

A.B., Computer Science, Spanish (Double Major)

Haverford, Pa