• Initiated the Sucseed star-up company in the Enactus China of Shenzhen University; Based in Shenzhen to sell popular science products, support poor villages in Guangdong planting soilless vegetables. • The offline science popularization benefited more than 500 urban and rural young family members, generating economic benefits of more than 20,000$ per year.• Responsible for team management, business model planning, product modeling, business docking, marketing promotion and patent application, etc. Won the national second prize of Enactus China 2020 "Good Future" Global Youth Social Innovation Competition.

• Participated in McCafé, Sam's Clubs, Vanke Office Building Project, Tencent Conference, Tencent Video and other brand consulting work.• Responsible for project bidding, market research, customer docking, brand strategy planning, etc. The output includes brand strategy management manuals and logo application systems.• Master the brand consulting process of real estate, technology and FMCG, as well as the construction logic of brand strategy such as brand positioning, customer segment, market strategy and application systems.