Alex Damm Email and Phone Number

Client - Genesis Motor America

- Draft comprehensive CRM launch plans noting proposed email and direct mail touch points from vehicle reveal through launch- Collaborate with client to explore new prospect lists and enhanced database segmentation- Develop A/B testing strategies to increase email open rate and engagement metrics- Lead complete redesign for CRM’s Direct Mail and Email Welcome Kits- Support Account Director in management of CRM scope of work- Oversee creative development, HTML programming, production and mail/deployment for managed email and direct mail campaigns- Account lead for CRM SUV launches, Sweepstakes and various prospecting related support- Notable launches managed – 2022 Tucson, 2021 Santa Fe, 2020 NEXO Fuel Cell, 2020 PalisadeClient:Hyundai Motor America

-CRM Account lead for SUV launch support-CRM Account lead for the NFL partnership-Oversee creative development, HTML programming and deployment for managed email campaigns-Interface with multiple vendors for prospect list delivery and implementationClient:Hyundai Motor America, Genesis Motors

-Manage CRM efforts supporting national partnerships with the NFL, RE/MAX and NCAA-Account lead for CRM sales event support-Account lead for CRM sweepstakes activities-Oversee creative development, HTML programming and deployment for managed email campaigns-Interface with multiple vendors for prospect list delivery and implementationClient:Hyundai Motor America, Genesis Motors

• Oversaw digital strategy, development and deployment of all Disney Movie Rewards campaigns• Lead monthly client strategy meetings with various Disney stakeholders• Lead weekly status report meetings with Disney and ESP• Spearheaded an 11-email Android launch campaign for Disney Movies Anywhere• Provided on-going member engagement strategy and emerging technologly recommendations• Managed one Account Manager and one Associate ManagerClient:Walt Disney Studios - Disney Movie Rewards, Disney Movies Anywhere

• Responsible for development of all creative briefs for theatrical, in-home, triggers and monthly newsletter emails (25 plus jobs per month)• Oversaw creative development and HTML programming for all email jobs• Managed and prioritized Disney workflow directly with creative and Studio Manager to ensure proper resource allocations to hit client deliverables and deployment dates• Lead weekly status report meetings with Disney and ESP• Collaborated with Account Director to develop job quotes, scope of work, and profitability reporting for senior management• Managed one Associate ManagerClient:Walt Disney Studios - Disney Movie Rewards, Disney Movies Anywhere

• Managed various email campaigns from concepting to deployment• Created link matrices to build consumer experience for each email• Collaborated with ESP to ensure all deployment dates were solidified for the client• Participated in the conception, production and launch of a 14-email welcome programClients:Walt Disney Studios - Disney Movie Rewards, Disney Movies AnywhereVerizon Wireless

-Taught/lectured on the basics of Adobe Photoshop, Illustrator and InDesign

Client:Activision Blizzard

Client:Mazda North American Operations