Alex Da Rosa Email & Phone Number

New York, United States

A Collaborative Creative Design Studio working with PEPSI, Janus et Cie, INK+ORO, Laguna Development, Sensory Interactive, and various US and South America-based developers, focusing on retail design and strategy, showroom design, new market entries, high-rise residential, interior design, and hospitality. Composed of emerging architects and designers who have worked with renowned names, including Frank Gehry Architects (FOGA), Pininfarina, PEPSI, Samsung, Harman Karman, Tiffany and Tom FordCurrently leading design projects for luxury brands, managing phases up to design development while ensuring brand alignment, quality execution, and effective collaboration with cross-functional teams

New York, New York, Us

Established in 1837, Tiffany & Co. is a globally celebrated luxury jewelry retailer, known for its fine jewelry, watches, and premium accessories. Recently acquired by LVMH in January 2021, the company underwent a significant redesign initiative to enhance its heritage of delivering exceptional craftsmanship and customer experiences worldwide.Led and organized designers and consultants for multiple simultaneous retail projects across North America, Canada, and South America (Americas) and also managed the Global Standard Manual Development and updates. Conceptualized designs with a creative approach, focusing on design development, project reviews, quality and design control, and project communications. Collaborated with regional and corporate teams to identify strategic opportunities for Global Design initiatives and incorporated these learnings into the Standards Manual.Oversaw the Design Development sets, revising and redlining construction drawings as needed. Coordinated with internal partners, including CVM, Merchandising, Security, and IT, ensuring that design and operational standards were maintained and projects were completed within budget while upholding brand standards. Led and managed all external consultants in the development of Construction Documents, ensuring clear communication and alignment with project schedules.Presented design solutions to leadership and stakeholders, providing concise communication and maintaining project status updates. Reviewed completed projects to ensure design and operational intent was maintained. Evaluated the success of store designs and continuously refined the Standards Manual to support evolving brand needs. Ensured organized communication, record-keeping, and internal processes among project teams.

As Collaborative Founder of DRA Studio, I took a break from Estée Lauder Companies, started an EMBA program, and worked on high-rise conceptual designs for developers across the U.S. and Brazil, from ideation to DD sets and CD integration.Collaborated with Laguna Development on a mixed-use project in the South of Brazil, integrating residential units, retail spaces, and a public park. The project aimed to create a cohesive urban environment with gyms, coworking areas, hospitality zones, green spaces, and cultural activities. Provided branding package, master plan, unit breakdowns, and schematic design package.Contributed to PEPSI's global rebrand, its first major update in 14 years, aligning physical branding with Pepsi's renewed identity across U.S. and international venues. Highlighted during events like the Super Bowl, this rebrand introduced a new logo inspired by Pepsi's historical design elements.Served as Consulting Principal for INK+ORO, a lifestyle and luxury brand specializing in distinctive residential and commercial interior design. Built and executed a West Coast expansion strategy for the Dallas-based firm, conducting a market assessment and financial forecasting to define a market entry strategy and visualize long-term profitability. Prepared and implemented a comprehensive business plan outlining cost-effective operations and market development activities. Strengthened the Los Angeles-based team by optimizing project execution and introducing new kickoff methods. Mentored team members to ensure seamless transitions to the West Coast market while overseeing project completion and meeting success metrics.Delivered creative consultancy to Sensory Interactive on digital innovation for interactive digital signs. Led as the main contact with developers for Hollywood Park's Retail and Sports and Entertainment parks, hiring Sensory Interactive to create master plans for Dynamic Real Estate® platforms.

New York, Ny, Us

Multinational skincare and cosmetics company with a diverse portfolio of brands such as Tom Ford, La Mer, Bobbi Brown, and Origins.Led interior design and visual merchandising from concept to execution from USA HQ's in NYC for its LATAM retail locations, testing and implementing innovative concepts for Tom Ford, La Mer, Bobbi Brown, and Origins. Notably, spearheaded the first multi-brand retail concept for Estée Lauder conglomerate brands, experimenting with innovative design concepts to inform other such openings globally. Designed and led the new store design roll-out prototype for the Origins and Bobbi Brown brands in LATAM.Managed a team of 20 across design and construction, ensuring projects were executed successfully. Actively participated in design, review, and sign off of all documentation which includes surveys, designs, shop drawings, prototypes, and implementations for all brick and mortar stores in the LATAM region.

Cambiano, Torino, It

One of the most notable and recognized design house internationally, a symbol of Italian style in the world. With almost 90 years of experience, it is a flexible partner able to offer competitive products and services based on the values of the brand: purity, elegance, and innovation.Served as the Pininfarina’s US Head of Architecture. Established firm’s first U.S. office, building an award-winning architecture department, growing both the team and the business. Notably during my tenure, revenue for the architecture department grew by 200%.Led pitch presentations to closing deals ranging from $700k-$2.5M in design fees. Responsible for full cycle talent recruitment - building out the intake, interviewing, training, mentoring, and onboarding processes and growing the team from 1 to 17 in less than 2 years. Beyond building out the department’s staff, operations and business, as lead of the creative team, oversaw conceptual design, development, and construction phases of sales-focused, brand-extending projects, including architecture, interior design, workplace environments, and branding campaigns.

Us

Built a Los Angeles-based architecture and interiors design firm from the ground up, growing from a solo operation to a creative team of 14 architects, graphic artists, and project managers. Specialized in residential, retail, and hospitality design, managing all business operations including marketing strategies and office management. Developed a diverse client base with a portfolio featuring residential homes, food and beverage and corporate branding.Oversaw designs from conceptual stages to construction documentation and millwork detailing. Cultivated close relationships with general contractors through hands-on supervision, enabling design-build services for residential projects. Fostered an environment of personal and team growth, consistently delivering high-quality projects on time while managing multiple projects simultaneously.Consulted for ICRAVE, Rockwell Group, Wilson Associates, and RADD Studios. Key projects and roles included designing and managing large-scale high-end hospitality projects, focusing on early concepting, presentations, and client meetings from design to construction documentation. Participated in design development and construction documentation for high-end hotels, coordinating all aspects of the design and construction process, developing design documents for hotel guestrooms and public spaces, as well as managing MEP coordination and FF&E. Notably contributed to various OTG airport hospitality projects entailing food and beverage, retail, and lounges.Maintained a high standard of design and project management across all roles, contributing to the successful execution of various high-profile projects in the hospitality industry.

Pasadena, Ca, Us

One of the most notable and best-ranked design schools globally, Art Center College of Design in Pasadena, CA, has its mission on how art and design impact our global society. -- Part call-to-action. Part promise. All opportunity. -- ACCD embraces a new art and design education model in the 21st century with a visionary approach based on the College's conservatory-like approach to teaching and learning with a mandate to provide students innovative learning and making spaces.I performed creatively under Frank Gehry Architects (FOGA), Alvaro Siza, and Daily Genik Architects on providing programming and master planning for the College's new campuses and campuses' extension.Also, within my tenure at ACCD, I provided conceptual designs and project management for the ACCD Car Museum, The Sinclair Pavilion, and ACCD New Media Center.I was directly managed under the gracious leadership of Patricia Oliver (ACCD Environmental Design Dean) and Mark Dillon (teacher, lecturer, and Head of ACCD Programming and Master Planning office).

Master Of Business Administration - Emba, Global Executive Mba

Digital Fabrication And Visualization

Ba, Architecture