Alexandra Dayrit Email & Phone Number

Philippines

Manila

- Conceptualized brand revamp and marketing campaign for 2016 expanding Miladay's reach to a new demographic- Planning and execution of the #MiladayNow campaign and 50th Anniversary event

Manila, Philippines

The Philippine STAR is one of the country's leading national broadsheets with the thickest Lifestyle section to date. As a contributor, I am made to write features on music, fashion and food, as well as represent STAR when covering assigned events and launches.My author archive is in the link below.

Manila, Philippines

• As Marketing Officer from 2011 - 2014, I was able to:
• Coordinate with student organizations for partnerships, increasing rate of enrollment from the 18-24 age group
• Facilitate partnerships with various college athletic teams, which led to the sponsorship of the country’s top student athletes and online engagement with them
• Help create and manage the Facebook, Twitter and Instagram accounts of Gold’s Gym removing their need to hire a third party PR and social media provider
• Conceptualize Gold’s current social media strategy of using celebrity members as “Fitspiration” resulting in an increase in followers to 218,000 likes in Facebook, 17,800 in Twitter and 14,000 in Instagram
• Conceptualize and execute the teaser Facebook Page “Like this if you want Gold’s Gym in Katipunan” which resulted in the top pre-selling campaign of Gold’s Gym Philippines for a mid-size club

Manila, Philippines

I was part of the team that planned and executed several exclusive sales cocktail events as well as our main project, Miladay's 40th Anniversary Fashion Show held at the Manila Peninsula resulting in profit, media mileage and increased customer loyalty for the company.