Co-founded the boutique agency, Gluttony, in New York with a vision to create an agency of curious cultural omnivores that consumed every aspect of their clients' business. As CEO and later Creative Director, Alex managed all of Gluttony's client creative and strategy, while specializing in digital and social media. Google and YouTube (2 years) - Established the design and approach to the global sales platform for YouTube Creators - Lead the strategy, UX and design of the online sales portal for Google Preferred - Managed the execution of a touring GooglePreferred VR experienceClinique (4 years)- Responsible for concepting and executing all digital advertising campaign creative- Creative Directed and managed implementation of Macy's Herald Square in-store iPad application experienceBulova (5 years)- Creative directed and managed development of multiple global websites including bulova.com, caravellenewyork.com, bulova-accuswiss.com- Managed the creative output for the Manchester United partnership- Concepted and executed the Reddit AMA program which resulted in 5 million impressions, 50,000 online engagements and 20,000 new leads with zero media buy- Creative directed, researched, pitched and managed the Bulova history book, "A Legacy of Innovation" which we produced in 13 different languages- Concepted the art direction and global campaign for the relaunch of the Caravelle New York brand- Concepted and Creative Directed multiple iOS and Android sales and consumer applications resulting in over 200,000 downloads- Managed multiple $3MM digital advertising campaigns- Managed multiple social media brand pages growing Facebook, Twitter, Instagram, Tumblr and Pinterest from non-existence to 8 million collective followersPulsar (1 year)- Concepted and Creative Directed the partnership with NASCAR driver Joey Logano- Concepted and Creative Directed the interactive campaign "Solar Speedracer"

Full-Service, Digital Boutique Agency.Clients: DIRECTV, U.S. Army, Zelocal.comResponsible for pre-launch/launch of strategic planning and brand development for DIRECTV International in the digital realm for 8 multi-cultural U.S. markets as the main point of contact with client.Managed the strategy and business plan for a high profile U.S. Army Special Mission in coordination with McCann Erickson Worldwide which included TV, Print, OOH, Radio, Digital and Events. Exclusive management of media planning, creative concepting and development for extensive online campaigns.Copywriter and Creative Director of Night of the Adeaters trailer TV Spot; ran on national TV and written up in numerousindustry-leading bloggers: http://www.adweek.com/adfreak/ad-icons-brutalized-new-adeaters-trailer-13792

Clients: 123Print.com, Irish Born HospitalityCoordinated the development, execution and maintenance of all interactive projects for an e-commerce Web site and partnered with brand team to develop the strategy and concept for the national brand launch of 123Print.com. Managed card sort testing, analyzed and optimized information architecture, maintained interactive brand and direct marketing campaigns.Wrote the design and creative briefs and managed the creative development of the identity and advertising campaign for two restaurants, winning numerous Local Show awards and Ad Week recognition; produced OOH, print and in-store collateral.

Clients: PENTAX Imaging Co., Schwan's Home Service, BlueCross&BlueShieldAided in the development and execution of consumer and trade advertising campaigns and web development projects. Partnered with brand team in strategy, concepting and production for the national consumer campaign of PENTAX including print, OOH, POP and non-traditional. Supported brand team in strategy and production for the launch of Schwan's Home Service recruitment marketing, corporate delivery program, consumer test market campaign, catalog redesign and documentary film.Lead, under the supervision of Account Director, an anti-smoking campaign targeting students across 25 colleges with a guerilla marketing approach. Winning numerous creative awards including a National Addy, we produced OOH, print, animated shorts, websites, interactive banners, collateral and a smoking robot transtop (attempts at being stolen on campus: 278).

Client: Northern Tool + Equipment, New BusinessResearched, developed and presented to executive level team full competitive review. Coordinated, prepared and lead weekly status meetings.Presented to Executive Management industry breifings for all new business proposals.