1. Get to 80% done in 5 mins when drafting or reviewing legal docs2. Expand your legal team and save the cost of hiring a junior lawyer / legal fees3. Get more work done with less, save time on document editing so you can focus on high value strategic workListed as one of the top 29 UK AI startups. We're growing rapidly in order to shake up the $1trn global legal industry!- Growing one of the top AI SaaS startups in the country through data driven, inbound marketing.- Defining the marketing strategy, with a particular focus on high impact marketing channels such as SEO content generation, online events and community building.- In charge of the PLG customer acquisition flywheel, based on automated inbound marketing (e.g. HubSpot)- Increasing conversion through the various stages of the funnel, with a particular focus on increasing 'top of funnel' and website visits- Building out an expert team of marketers covering PR, Comms, eCRM, Socials, Events, Brand and Product Marketing.- Tightly aligned but loosely coupled with Product and Sales functions.

- Managed the team who planned, executed and measured effectiveness of strategic launches
- Built out market definition, positioning and TAM for 5 major campaigns for demand gen teams
- Delivered an a16z-esque ‘modern data stack’ project by contacting over 500+ ‘thought leaders’
- Created individualized enablement tool by use case and persona for SDRs, AEs, SEs and MDRs
- Assessed the strengths and weaknesses of 12-30 alternate / competitive offerings in the market
- Designed and built the engine for an in-depth comparison page generator with my findings
- Mapped qualitative Pragmatic product marketing outputs to trackable pipeline growth metrics
- Put in place an agile 2-3yr data-driven hub-and-spoke content & SEO strategy as go-to-market
- Built out data-driven customer journey maps to test assumptions and deliver on attribution KPIs

- Carried out dozens of experiments, revenue up 25% MoM, user engagement up 50% QoQ
- Orchestrated a commercial partnership to boost customer base 200x
- Consolidated martech stack and executed omni-channel cross-device cross-domain tracking
- Constructed 9-month breakeven model and ran 20+ rapid-fire user acquisition experiments
- Set up NPS / CSAT system to understand customers' and better fulfil their needs
- Wrote, personalised and triggered lifecycle customer comms across 163 industries
- Crafted customer lifecycle status model with inbuilt 'best next step' focus for customer service
- Generated 600k leads for sales teams using the same prospecting method as ‘what 3 words’
- Directed joint SEO & PPC strategy from product benefits tailored to each industry and sector
- Integrated 13-step watertight marketing methodology with external agencies and our OKRs
Note: Departed as direct sales was prioritised over marketing, partnerships & product strategy

- Responsible for delivery pipeline focussed on CRO gains to marketing spend of £31m pa
- Oversaw strategy of the first marketing product team (£1m pa) tasked with delivering 10x ROI
- Owned the aligned martech and product marketing roadmap for the US & UK marketing teams
- Ensured future-proof ROI-tracking across all creatives and incentives without data loss
- Built and pitched business cases for bold new initiatives to senior leadership and product/tech
- Pushed out the old ‘policy’ focus in favour of a more lucrative ‘customer’ focussed approach
- Worked with call centre, CRM and internal data analytics managers to implement our first CDP
- Identified and bolstered marketing opportunities in business initiatives across the business
- The goto subject matter expert on marketing for all product and tech managers (and visa versa)
- Ensured marketing tech and data execution capabilities are aligned to data teams OKRs
- Supported all new marketing campaigns from concept to experiment then rollout and analysis

- Stepped in to fill the PM role in a product team with top-of-the-funnel customers as the focus
- Owned the team vision, OKRs and team backlog (with my wonderful self-managing team)
- Responsible for the success of new marketing products and tech-driven marketing campaigns
- Aligned with developers, designers, marketing, ops, finance, and senior leaders
- Collected, analysed and built on user feedback through the continuous discovery process
- Created and and oversaw the teams’ development and project management processes
Note: I would have stayed in this role, but I moved back into my original product marketing manager role to help with the £3m+ rollout of the CDP (customer data platform)

My role is a hybrid between product manager, project manager, client account manager, technical SEO specialist and marketing manager. I coordinate 26 retainer accounts among the design, software dev, devops and SEO teamsAs technical SEO specialist:I run SEO, PPC, Social and CRO projects for our multinational & multilingual client sitesI run comprehensive site audits with prioritised actions ready for developers to work throughI provide relevant, actionable and measurable recommendations which go above and beyond site healthI provide non-technical SEO support in the form of content creation, link building and content marketing strategyAs marketing managerI create specialist content in written, video and audio formats to maximise the reach of our client's workI create bespoke digital marketing strategies which grow as we develop the offering and learn more about the audienceAs product manager:I proactively deliver new ideas to grow and improve our clients offering and value propositionI provide new ideas and solutions that which improve the agency-client relationship I recommend new products, ideas or solutions to create new sources of revenueI run conversion optimisation experiments internally and on behalf of our clientsAs project manager:I am the main conduit of communication and delegation within the 3B officeI drive projects and tasks through to deliveryI maintain JIRA projects, and the Confluence documentation spacesI produce specifications, estimates and sprints in order to get progress underway ASAPI run the weekly development meeting and delegate action pointsAs client account manager:I am constantly thinking about clients needs and objectives, in order to align with thatI am the first and most prominent point of contact for the vast majority of clientsI build and maintain an open and honest dialogue with our clientsI identify and recommend revenue generating initiatives that help drive our client's business

My aim is to increase the online sales and foot traffic of London's intrepid makers, and my career goals have always revolved around helping small businesses to succeed.I'm currently on the look out for new shops and hampers to list on the site, so please get in touch.If you don't sell gift bundles yet, perhaps you should... - Analysts forecast the global personalised gifts market to grow at 9-10% per year between 2017-2021. - People are willing to spend ~30% more on gifts than they would for themselves. - Searches for gift hampers have grown 70% Worldwide in the last 9 years (Google Trends) - In fact, searches for ‘gift hamper’ are booming most in Singapore, Australia, The UK, New Zealand and growing well in Malaysia, Ireland, Hong Kong, South Africa, India and Nigeria - Searches for ‘hamper ideas’ have doubled in the past 6 years (12% compound annual growth rate) - 49% of UK gift givers think food and drink is the safest choice of gift to give - 70% of US consumers wait until the week of the event before buying a presentI'm getting decent web traffic already through my blogs, but I'd love to list more products and start sending customers to the websites of independent makers. The better the catalogue of quirky hampers we can build, the more we can own of this growing market. In the long-run, I'd love to list high-quality hampers worldwide, in multiple languages, for collection or (scheduled) delivery.Let's connect and help independent high street and online stores to sell more gifts!

SEO, adwords, content, strategy, conversion optimisation
, product development

2020 - Simply Business 2019 - RedDoor Homes 2019 - Payaca 2019 - Pearl & Groove Bakery 2018 - David Eastwell Photography 2018 - Neuroblastoma UK 2018 - Nourish London 2017 - Sophie Marsham 2017 - Salt Official 2017 - Metcalfe Briggs Surveyors 2017 - Purdie Pascoe Market Research 2016 - Car Insurance 4 Cyclists 2015 - MyBuilder 2014 - Booze Express 2014 - Enactus Bristol 2014 - Emmaus Bristol 2014 - UK Startups and Mentors LinkedIn 2013 - J’s Gear (AV and equipment hire) 2013 - Rob for President (UBU Campaign) 2013 - Business Basecamp 2013 - Bristol Enterprise 2013 - Inc. Bristol 2012 - 3peaks for charity (£1100+ raised) 2012 - Brief Intermission (£10,000+ raised) 2012 - Crowthorne Counsellor 2012 - RED Pizza Bristol 2012 - Third Eye Productions 2011 - Epigram 2011 - patchworkpie 2010 - EFM/Economics 2010 - UH JCR Events

Recruited a 2 technical co-founders and a sales co-founderDirected SEO-centric web development according to technical SEO best practice, and established organic search optimisation techniques (white hat SEO, not black hat)Garnered teacher & school registrations through the website, because of SEOBuilding competitor backlink profiles and establishing plan of attack to surpass thatEstablishing community presence among cover / supply teachers on Facebook, LinkedIn etc.Thorough market research and corresponding brand development workBusiness development & sales strategy planningDelivering the Cover Teaching value proposition through generating warm-leads from schools and teachers, and meeting face to face (where possible)

Worked with the Marketing Manager and Head of SEO to develop an SEO strategy, establish content partners, recommend on-site and off-site optimisationFollowing through on my convictions in order to reduce bounce-rate, using CX systems like IntercomIdentified and optimised landing pages for 100s of keywords to deliver excellent ROIResponsible for screening, approving and providing support to 3600 trade accountsPioneered & wrote trade-screening knowledge tests

Pioneered the idea of a marketplace for face-to-face servicesEstablished holding page / blog site to create user sign-up through organic searchSecured 1000+ sign-ups through organic search (pre-launch)Mapped, tested and optimised user journeys, directed SEO-centric dev at 41studioPitched for and raised seed finance, hired 7 employees, liaised with exec directors

Building a sustained web-traffic growth strategy through creative UI/UX and statistics systemsEstablished best practice SEO processes for publishing and content promotionComprehensive undertaking of market analysis on the student body to establish needs/wantsAdvising new businesses on formation, policy and structureFacilitating and supporting the student start-up societiesGuiding and funding aspiring entrepreneursGenerating new development deals within the university and the local communityImplementing integrated social media communications; MailChimp, GroupSpaces, Facebook, Twitter, Instagram, Tumblr, YouTube, G+ and LinkedIn

Implemented real-time browsing of charity shops
 and boutique storesSold the product into 3 major charities and collected recurring payments for the platform

Collated balance sheets and cash-flowOverhauled revenue with 35% cost reductionInstated eco-distribution to 200+ locations

Created, edited and published memorable and creative content using Adobe IndesignChaired meetings on using trends to inform future content creationHeld training sessions on repurposing print content to be search and speed optimised for the webEstablished a new section within the newspaper, directed and collaborated with 200 writersWrote the most consistently popular articles in 2011/2012Increased web traffic 7-fold YOY

Crowd-funding, locations, accommodation, props