Alex Harris Email & Phone Number

St Louis, Mo 63141, Mo, Us

As Conversion Optimization Director, I lead a fast-paced team that significantly improves acquisition, revenue, and retention for enterprise websites and mobile apps across B2B and B2C industries. My focus is on driving measurable growth for enterprise organizations and maximizing ROI from advanced marketing technology tools. Under my leadership, the team generated over $100,000 in monthly recurring revenue through strategic experimentation and personalization.Team Leadership: Spearhead a team dedicated to driving conversion rate optimization through experimentation and personalization, significantly enhancing customer satisfaction and engagement.Experimentation, Personalization & Segmentation: Design, develop and implement A/B tests, personalization experiences, and segmentation strategies for clients in sectors such as eCommerce, healthcare, insurance, and financial services. Expert usage of platforms like Optimizely, Adobe, Salesforce, Marketo, Microsoft Dynamics and Customer Data Platforms.User Experience Improvement: Apply iterative testing and AI-powered predictive analytics to enhance UX and boost performance. Focused on continuous conversion testing and personalization for improved customer interactions.Qualitative Analysis: Conduct ongoing behavioral analysis using tools like Hotjar, Quantum Metric, and Fullstory, gathering qualitative insights to inform optimization strategies and improve user journeys.Strategic Roadmaps: Lead the development of strategic roadmaps focused on conversion-centric experiments and omnichannel personalization, driving sustainable growth and maximizing ROI for enterprise clients.At Perficient, a global digital consultancy, I collaborate with leading enterprises to transform their businesses through strategic digital solutions that enhance customer engagement and accelerate growth.

San Francisco, Ca, Us

Alex was a senior CRO strategist at ROIworks Digital. Project lead for Customer Research, Web Analytics, Ecommerce, Landing Pages and Conversion Rate Optimization.

Hollywood, Florida, Us

As the founder and leader of my own business, I have helped hundreds of small to medium-sized businesses grow through eCommerce optimization, landing page design, and marketing automation. With deep expertise in A/B testing and personalization, I developed strategies that improved user experience, increased customer satisfaction, and boosted ROI.Key Responsibilities and Achievements:Team Leadership: Led a team of web designers and conversion specialists with a focus on optimizing eCommerce websites and landing pages for better performance and higher conversion rates.Lead Generation & Retention: Worked closely with companies, agencies, and entrepreneurs to enhance lead generation efforts, improve customer acquisition, and drive loyalty and retention. Developed marketing strategies that delivered measurable ROI and sustainable growth.Client Success: Prioritized building long-term, revenue-generating experiences for clients by focusing on strategic initiatives that aligned with their business goals. Delivered tailored solutions that fostered business success and strengthened client relationships.My work has always focused on helping businesses unlock their full potential by enhancing digital experiences, driving revenue growth, and optimizing marketing performance through data-driven strategies.

Clearwater, Fl, Us

I began my career as the first web designer at eDiets.com, a startup that eventually went public. Initially focused on direct response online marketing, I quickly advanced to the role of Creative Director, where I led a team of over five designers and managed all aspects of creative development for the company.As my role evolved, I specialized in Conversion Rate Optimization (CRO), leveraging A/B testing, personalization, and data-driven strategies to enhance the performance of a subscription-based health and fitness platform. My efforts were focused on improving customer acquisition, retention, and the overall member experience, ensuring sustained growth and success for the business.

Developed web graphics for educational software and web based applications.