Alex F. Email & Phone Number

As a Senior Consultant with the Schneider on Loyalty consulting group, I collaborated with a team of highly experienced loyalty veterans to deliver strategic and tactical support across all facets of membership, loyalty, and revenue-generating product and program development and optimization. I developed and executed loyalty strategies for Fortune 500 companies and nonprofits across B2B, B2C, and B2B2C verticals, driving customer engagement, retention, and revenue growth. My work focused on tailored program design, data-informed insights, and sales enablement tools to align with client goals and customer behaviors. Partnering with cross-functional teams, I ensured seamless program integration and delivered innovative solutions that enhanced long-term relevance, operational efficiency, and measurable business outcomes across industries such as retail, travel, hospitality, and nonprofits.

As Vice President of Revenue & Strategy for Parkside Montessori PTA, I led revenue initiatives, including events like the Spring Auction Gala and Walk-A-Jog, achieving a 68% increase over fundraising goals. I designed innovative campaigns, such as Count-Me-In experiences and Giving Tuesday, to drive engagement and participation. By implementing scalable processes, I streamlined operations and ensured sustainable, year-over-year success. Additionally, I secured corporate sponsorships and donations while collaborating with committees and volunteers to consistently exceed financial objectives.

Covina, California, Us

As a Program Manager, I oversaw both pre and post-sales activities. I developed and maintained impactful marketing content and strategies for delivering services and products while influencing the creation of new offerings to stay ahead in the market for our affiliate and enterprise products and services. Projects included launch of a human resources focused product, strategic partnerships with automotive, e-comm, travel, legal, veterinary and home improvement brands and content creation and placement.Coming from beginnings in the start-up space, my scrappy, get things done attitude and energy has helped drive innovation, cross-functional collaboration, transparency, communication and operational process and procedures.

Saint Petersburg, Fl, Us

Responsible for client loyalty program strategy, design, competitive analysis, fraud mitigation and RFPs, with an emphasis on program integration across verticals and technology platforms for brands including Williams-Sonoma, Ascena Brands, Subway, Plexus, Best Buy and Verizon.

Santa Clara, California, Us

Designed and executed loyalty programs for a number of leading brands and retailers, including VF Brands, Procter & Gamble and Red Bull. Managed client programs from sale through life of account; overseeing implementation, best practices, training, launch and day to day business development. Close partnership with Sales, Operations, Strategy and Technical teams strategizing and executing client programs.

Managed enterprise and consumer Fortune 500 company programs and integrations, including Cisco, Mattel, Electronic Arts and Thomson Reuters; concentrating on employee, partner and consumer effectiveness and loyalty.

Santa Clara, California, Us

Managed design and execution on loyalty programs for a number of leading brands and retailers, including 1-800-Flowers.com, Guitar Center, PetSmart, Sports Authority, Cost Plus World Market and US Cellular. Managed client programs from sale through life of account; overseeing implementation, best practices, training, launch and day to day business development. Close partnership with Sales, Operations, Strategy and Technical teams strategizing and executing client programs.

Certificate Program, Marketing

Bachelor Of Science - Bs, Business, Management, Marketing, And Related Support Services