Alex Lacey Email & Phone Number

London Area, United Kingdom

London, United Kingdom

Providing photography and videography based content for luxury products and services in the U.K. and beyond. Mainly operating in the Architectural & Interiors, Real Estate, Private Aircraft, Automotive and Food industries.

London, England, United Kingdom

Led a small team at the head office in Knightsbridge, managing all channels for the UK and collaborating on strategy with business functions across markets on a variety of projects.Highlights include:• Rebuilding the department from the ground up, establishing new processes and best practices to improve efficiency, optimise performance and track conversions• Playing a key role in shaping a new iteration of the brand to better support global objectives• Planning a… Show more Led a small team at the head office in Knightsbridge, managing all channels for the UK and collaborating on strategy with business functions across markets on a variety of projects.Highlights include:• Rebuilding the department from the ground up, establishing new processes and best practices to improve efficiency, optimise performance and track conversions• Playing a key role in shaping a new iteration of the brand to better support global objectives• Planning a localised brand relaunch campaign with a £1m+ budget• Working closely with the SLT on the UK business' growth strategy, helping to identify target markets by analysing location, product and customer segments• Collaborating with the global team on the restructuring and development of a new website Show less

London, England, United Kingdom

Leading a small team (3 direct reports, 2 indirect) and managing a budget of c.£200k across all direct marketing outputs for lead generation and brand awareness in support of 31 offices at the London-based estate agency. Includes content, website management, CRM management, CRO/UX, social media, direct mail, email and PR.• Increased web traffic by 16% YoY• Doubled leads via direct mail and increased conversion rate by 7% YoY• Increased follower count by avg. 15% across all… Show more Leading a small team (3 direct reports, 2 indirect) and managing a budget of c.£200k across all direct marketing outputs for lead generation and brand awareness in support of 31 offices at the London-based estate agency. Includes content, website management, CRM management, CRO/UX, social media, direct mail, email and PR.• Increased web traffic by 16% YoY• Doubled leads via direct mail and increased conversion rate by 7% YoY• Increased follower count by avg. 15% across all social channels• 56% avg. open rate on email Show less

London, England, United Kingdom

Working on the strategy, production and distribution of content for the London based estate agency to help increase brand awareness and referral traffic.Other duties include:• Ensuring all creative and content is on-brand and aligned with company objectives • Managing all social media channels to increase brand awareness and drive traffic• Managing the website, identifying and advising on website UX, CRO and dev opportunities to improve the customer journey•… Show more Working on the strategy, production and distribution of content for the London based estate agency to help increase brand awareness and referral traffic.Other duties include:• Ensuring all creative and content is on-brand and aligned with company objectives • Managing all social media channels to increase brand awareness and drive traffic• Managing the website, identifying and advising on website UX, CRO and dev opportunities to improve the customer journey• Collaborating with the design team on creative outputs• Working with the PR agency to maximise brand exposure across digital and print• Identifying and dealing with CMS (Reapit, Wordpress) and website issues, escalating to the web agency when needed. Show less

St. Peter Port, Guernsey

Improving Savills' offering and increasing brand presence in the Channel Islands through digital and print-based content production and social media marketing.Duties included:• Producing photo and video content for high-end properties to market internationally• Dealing with HNW clients alongside the Residential Sales team to guide properties to market• Collaborating with the regional marketing team on various media campaigns and property launches• Designing print… Show more Improving Savills' offering and increasing brand presence in the Channel Islands through digital and print-based content production and social media marketing.Duties included:• Producing photo and video content for high-end properties to market internationally• Dealing with HNW clients alongside the Residential Sales team to guide properties to market• Collaborating with the regional marketing team on various media campaigns and property launches• Designing print advertisements to promote Savills' offering and for property leads• Copywriting for property listings, printed media and social media• Managing the office's social media to increase lead generation and brand awareness• Creating social media campaigns through the CCT platform for lead generation• CMS management through the Reapit platform Show less

United Kingdom

Creating bespoke, content-driven photo and video based marketing solutions for businesses and individuals. Mainly operating in the health, wellness, fitness, beauty and cosmetic/aesthetic industries.

St Martin, Guernsey Channel Islands, United Kingdom

Producing photo, video and print based marketing material of residential properties to drive sales. The contribution of which led to an ‘International Best Marketing’ award at the International Property Awards in 2017. I also worked alongside the CEO and Business Development to develop the brand voice and execute the marketing strategy.Other daily tasks included the creation of floor plans, the management of an internal CMS and management of social media marketing to increase website… Show more Producing photo, video and print based marketing material of residential properties to drive sales. The contribution of which led to an ‘International Best Marketing’ award at the International Property Awards in 2017. I also worked alongside the CEO and Business Development to develop the brand voice and execute the marketing strategy.Other daily tasks included the creation of floor plans, the management of an internal CMS and management of social media marketing to increase website traffic. Show less

Guernsey, United Kingdom

Guernsey, United Kingdom

The assisting of setting up AV and set productions for various local events in Guernsey.

Guernsey, United Kingdom

Guernsey, United Kingdom

Bachelor'S Degree, Photography, 2:1

Foundation Diploma, Art And Design (Photography Pathway), Distinction

Secondary School

Activities and Societies: Sports Leaders Graduated from secondary school with 3 A-Levels and 12 GCSEs.