Develop B2C & B2B multi-channel acquisition and loyalty programs.Successfully updated client media plan by adding new platforms and new vendorsIncreased acquisition performance paid social (10%) and google ads acquisition campaigns (33%). Developed content and event marketing strategyLead the development of data analysis flows and dashboards in Tableau, Looker, etc.

Lead and trained a team of digital marketers and external vendors and agencies.Partner with IT, product, strategy, and web teams to launch new products and new revenue streamsDeveloped the digital marketing strategy and implemented go-to-market plans increased paid search acquisition for a new business unit by 400% which led to increased investment from the company ownersIdentified avenues that increased digital marketing efficiency and increased ROI via A/B testing and CRO (Conversion Rate Optimization).Uncovered opportunities to reach customers by optimizing campaign performance Refined processes that analyze performance to continuously improve workflow, campaign execution, and budgetingDeveloped and lead a multiproduct campaign targeting a specific audience with top branded keywords, significantly improving CTR, lowering CPC, and reducing CPA by 30%

Created strategy and managed campaigns calendar for display media, SEM, PPC, retargeting, social media, content marketing, affiliate, SEO, and email marketing.Drove CRM based customer acquisition for social media campaigns for Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat. Increased KPI for facebook ads campaign 3X.Increased digital marketing efficiency and increased ROI via A/B testing and CRO (Conversion Rate Optimization) tactics. Optimized ad copy and landing pages.Accelerated digital transformation for clients in various industries: financial services (JP Morgan Chase), fashion, luxury, auto, energy, advertising & marketing, consulting, cyber security, human resources and pharmaceutical industries)Ran A/B and multivariate ad copy testing which resulted in 20% increase in acquisitionDeveloped media plans and increased ROI for display channel working with publishers, DSPs, DMPs, ad networks, Google AdWords, Bing Ads and remarketing vendors.Developed media plans, lead development of campaign creatives (banners in various sizes, video content, rich media banner). Optimized and tested landing pages.Developed analytics practice for display media, social media and SEO/SEM.Transformed and optimized customer journey and increased conversion rate by 30%.Coordinated innovative omni-channel digital marketing & analytics processes.Championed multichannel digital strategy for acquisition, e-commerce and branding.Developed and lead a multiproduct campaign targeting a specific audience with top branded keywords, significantly improving CTR, lowering CPC, and reducing CPA by 30%Increased SEO and SEM acquisition by 20% while simultaneously reducing costOptimized landing page and conducted A/B ad copy testing, which lead to an account growth of 10%. Lead digital marketing efforts contributing to the launch of new websites for clients, as well as new consumer(B2C) and B2B campaigns

Engage in social media project management; reporting search engine optimization (SEO), return on investment (ROI), and overall project status. Implement continuous improvement processes to maximize online conversion rates.Develop and execute corporate communication strategies to establish branding and consistency in multi-channel marketing including, display media, social media, paid search, search engine marketing, mobile, onsite and direct mail. Utilize analytics and web metrics in the areas of site engagement and traffic generation to establish commerce objectives.

Develops Brand Awareness and Brand strength through adaptive digital communication.Prepares presentations for key clients and C-level management; examples TQM.Utilizes media research tools to create media planning documents.Builds agency relationships; manages advertising budgets, tracts customer satisfaction trends and designs digital marketing campaigns. Investigates new advertising outlets.Gathers analytics across social and advertising platforms for continued campaign analysis. Ensures all media marketing activities are aligned with company business strategy. Introduces campaigns and strategic channel media approaches that meet client objectives.Analyze results, Interpret key performance indicators; recommend future campaign tactics.Elicits and develops RFP’s; evaluate and compare different placements. KEY ACHIEVEMENT: Increased revenue by 67%, clients’ ROI by 40% and customer membership base by 100%; Grew customer satisfaction experience by 15% and improved landing page effectiveness 25%.

Directed European Union Funds division and acted as project manager for several multi-million euro projects; provided leadership on implementation of online media campaigns.Collaborated with technology vendors, publishers, creative agencies, and clients to ensure timely digital advertising campaign execution. Oversaw paid media accounts.Analyzed web metrics, provided campaign effectiveness reports to clients; implemented optimizations where appropriate to improve media performance; exceeded industry standards.Developed objectives, strategies, plans and presentations to execute digital plans.Co-managed and successfully completed 33 projects each with budgets of over $250,000.Raised $20MM in funding for a new water treatment system operated by ApaNova. Lead a team of five to analyze a $50 MM transaction between a major aluminum manufacturing company and a group of two strategic investment firms.Created valuation model for a machinery company; certified an under-valuation of 10%.Recipient of the prestigious Entrepreneur of the Year award in 2005. KEY ACHIEVEMENTS:Managed European Union Funds division and acted as project manager for several multi-million euro projects; provided leadership on implementation of online media campaigns.Created a new Marketing Division to brand and promote tourism in the city of Sibiu, Romania; resulting in its successful and official 2007 designation as “European Capital of Culture”.

Provided editorial direction, design, production and distribution of all publications.Articulated appropriate content and messaging; delivered excellence to the targeted audience. Generated marketing and publicity reports on effectiveness of ongoing campaigns.Project manager for major publishing projects including a 25-volume simultaneous launch.KEY ACHIEVEMENT: Company revenue increased almost 500%; Top 10 industry ranking.