Lex Johnson Email & Phone Number

Discovery for the Next Internet

London, United Kingdom

Creating the future of Metaverse storytelling. 🔥☠️ IP development and innovation for the future of Web3.DAZZLE SHIP™ is a Metavsere based creative studio at the intersection of art, technology and culture.

Sweden

'Industry Leader' is the title that Hyper Island give to teachers/facilitators. Hyper Island is Swedish Media focused Business School. My role here was to develop a module teaching storytelling techniques to the 'motion creative' course. I then presented and mentored students both on site in Stockholm/Karlskrona and virtually.They do things very differently at Hyper Island and I learnt a lot about alternative approaches to education with an emphasis on team dynamics, leadership skills and setting your own metrics for success. My responsibilities were:- Design and lead a 3 week module- Oversee group dynamics- Presentation delivery skills- Feedback and critique sessions- Mentoring and supportHyper Island measured the results with a 95% satisfaction rating.

London, United Kingdom

During my time as a freelance consultant I had lots of interesting opportunities across a variety of creative projects at some great brands and agencies. It allowed me to hone my skills and choose a direction that i could specialise in. Here are some highlights:• Pitched and delivered end-to-end strategic campaigns for fashion/lifestyle/sports brands such as adidas, Olympic 2012 committee, Levis, JD sports and Asics. All of these projects were specifically targeting an urban youth demographic to authentically align brands with music cultures such as grime, dubstep, UK Rap etc.• Work directly with charities to create global campaigns that helped communicate complex messages.• Directed short films and music videos that have been shown at festivals such as Aesthetica, The Smalls and Berlin Music Video Awards.• Awarded a Vimeo 'Staff Pick' and had films premiered online by Adult Swim, Vice and Channel Frederator. • Created music videos, album artwork and performed live visuals at concerts and festivals such as Glastonbury (UK), STUK arts centre (Belgium), Mapping Festival (Switzerland)• Directed title sequences and graphics packages across games and broadcast for triple A franchises and major networks.• Visiting Lecturer to universities such as Ravensbourne, London Met, UCA, UWE.• Chosen to exhibit in Aardmans 'Young Talent' exhibition 2008Worked directly with brands/agencies such as :- adidas- Olympic 2012 committee- Fallon- Mother London- Syrup NYC (LBI)- Wateraid- MPC

Derby, United Kingdom

Worked with game development house Eurocom who were commissioned by Activision to develop James Bond franchise to develop 2 triple A titles:• Worked on James Bond - Goldeneye 2010' and '007 legends' • Art direction • Title sequence animation direction• UI designs• Motion design for narrative based cutscenes• CG compositing

Part of the initial team that transformed RWD from a niche magazine into the UK’s largest urban music website. My role was to create and launch RWDmag.com / RWDforum - one of the first websites to translate 'Grime' and UK underground music culture onto a digital platform. At the time, RWD was a prominent purveyor of the early stages of UK music movements such as the grime, dubstep, drum & bass and uk garage scenes. It was credited as playing a key role in the media and chart success of UK urban music from 2001 onwards.Being part of a small start-up that wasn't digitally focused taught me a lot about being resourceful and finding ways to teach myself skills that i needed on the fly. A valuable lesson that i've taken forward. My role included: • Translating the culture of underground music onto a digital platform and online community• Ideation and execution of successful campaigns for global brands to align them with music and youth culture.• SEO strategy to generate traffic in excess of 1 million UU per month• Online community development resulting in 50k+ active users• UI and UX Design• Information architecture• Innovative viral campaigns both internal and for clients. • Art direction for clients such as Universal Music, Rockstar Games and Sony PlayStation.Results: • Built the site from 20K UU's to over 850 UU's per month in the space of 10 months• Development of a TV series that was signed to a European TV network 'Channel U'• RWDmag.com was Winner of 'Sidewinder Peoples Choice Music Awards', 2003• Princes Trust London Business of the Year' 2004• 'Ernst+Young' Future 100 Awards'. • Met HRH Prince Charles

Dotmusic later became known as 'Yahoo Music'. I was responsible for designing banners and general site maintenance. They taught me about usability testing and website maintenance. I also perfected the art of making tea.