Alex Dooley Email & Phone Number

Portland, Oregon, United States

Portland, Oregon

I provide marketing strategy & consulting services to creatively-oriented companies, spanning a wide range of DTC e-commerce brands, B2B SaaS companies, and Fortune 100 firms.• Paid Social / SEM• Growth experiments + measurement• Copywriting• Brand Strategy & DirectionIf you're looking for a senior strategist with current, ongoing real-world experience + a track record of generating real impact, let's talk.

Right Percent is a B2B performance marketing agency incubated within Right Side Up, a marketplace for premium marketing talent. As VP of Strategy and the first full time hire at the agency, I ran paid acquisition campaigns at scale, spanning the full creative and media buying process from end to end. Our campaigns drive millions of dollars in ROI each month for clients like DoorDash, Rippling, Retool, Trinet Zenefits, IDEO U, Care.com, and many more.I also built frameworks for client onboarding and management, helped to interview and hire new talent, and grew FTE headcount at Right Percent to 5 additional senior marketing leaders, each leading teams of 3-5 marketers on client projects.

Portland, Oregon

Bopper is a commercial music discovery platform that helps ad agencies find the best songs for their productions. Live pricing, instant downloads, no subscriptions – in one simple, unified platform.Here are some cool things I did at Bopper:• Ran growth experiments across paid social, display ads, outbound email, and CRO to maximize account creation while hitting CAC benchmarks• Built bottoms-up adoption funnel by selling directly to music supervisors and producers (the people who actually buy music for ads)• Retooled our sales processes from end to end, generating multiple seven figures of pipeline value• Managed paid media, performance marketing, and partner agency relationships

At Wanderer, I created and directed a 5-member influencer marketing department that activated over 150 brand influencers, generated tens of thousands of new organic searches, and drove multiple six figures in revenue.I also formed strategic partnerships with like-minded brands and organizations, helped to manage relationships with agency partners, and wrote copy for some of the company's highest-performing ads.Wanderer helps to provide work for over 120 artisan bone carvers and weavers in Bali, Indonesia. Each bracelet is carved out of sustainable, up-cycled water buffalo bone, then sold via Wanderer's international wholesale program, at their retail store in West Palm Beach, Florida, and online at wandererbracelets.com.

Austin, Tx

Scribe (formerly known as Book In A Box) takes your ideas and your words, and turns them into a professionally published book, without you ever touching a keyboard.Here's a bit of what I did with Scribe:• Placed our founder on 60+ podcasts, including multiple top-10 business podcasts• Secured media placement for both the company and the authors we worked with in dozens of media outlets (Forbes, Business Insider, Huffington Post, and more)• Systematized all these processes, and helped the company use these tactics in a beta service for its authors

Chicago, Il

BlueLine Labs was a custom mobile app development agency in Chicago, Illinois. I was the in-house growth lead for the agency's first incubated app: a white-labeled mobile app for disaster restoration firms (the people who clean up mold, water, and fire damage).While I was there, I did this stuff:• Developed and executed targeted Facebook advertising campaigns for mobile app products• Managed company social media networks and content strategy• Prospected and identified new business opportunities• Executed outbound calls and emails to build relationships with business executives and identify opportunities for custom mobile app development solutionsIt was a fantastic experience that helped me cut my startup teeth, and I got the chance to dive into a completely new industry & figure out how to swim, fast.

Chicago, Il

Transit Tees is a public transportation-themed product design studio + group of retail stores in Chicago, Illinois. As their digital marketing coordinator, I did the following:• Created and implemented comprehensive social media and email marketing strategy• Identified appropriate social media channels for engaging with target audience; rewrote company brand descriptions and unified branding across social platforms• Ran A/B testing on different types of content and headlines• Optimized product descriptions on website for SEO• Developed content strategy for web and social platforms aimed at engaging customer base

Chicago, Illinois

Groupon was my first "big job" out of college. I loved my team's culture, and was able to learn + implement world-class sales and account management techniques from some of the best trainers out there.Here's what a day in the life looked like at Groupon (plus some accomplishments):• Developed new business opportunities by cold calling merchants in multiple industries• Consulted business owners on services provided by Groupon and created custom campaign solutions to meet their business needs• Awarded top salesperson in 130+ person cohort in first week of program

Wheaton, Il

CGC is a boutique marketing firm in suburban Chicago run by the former VP of Marketing at ServiceMaster, and my internship there was my first dip into the digital world. This internship had no coffee-fetching or paper-collating – instead, I got the chance to do the following:• Developed proposal for a multiphase mobile marketing exhibit for area client• Planned and performed outbound calls to various businesses, offering digital audit and AdWords services• Created and implemented social media strategy for company LinkedIn, Facebook, Google+, and Instagram profiles• Researched and wrote articles for company blog

Wheaton, Il

• Most All-Time Dollars Raised of any employee in history of Wheaton Phonathon ($320,000+)• Highest All-Time Pledge Percentage of all employees in Phonathon history (89.7%)• Awarded "Caller of the Semester" Spring 2013; Spring 2014; Summer 2014• Trained 50+ new callers in calling strategy and technique• Executed local business solicitation, assisted in raising more than $14,000 worth of donations in approximately 3 weeks from companies in close proximity to the college• Collaborated with Phonathon director and fellow supervisors in rewriting portions of calling scripts, resulting in a significant increase in upgraded gifts• Supervised shifts of 15-20 Student Callers, monitoring calls and giving direct feedback for improvement • Managed and assisted in four consecutive years raising over $1 million in donations• Maintained and troubleshot RuffaloCody CampusCall telemarketing software

• Spearheaded summer fundraising initiative for gifts in $1,000-$50,000 range• Developed relationships and directly requested gifts from constituents of college• Queried database to identify donors with high probability and capacity to give• Solicited recurring monthly gifts from recent grads in support of young alumni giving program

• Completed the Southwestern Advantage intensive sales training program in Nashville• Sold over $19,000 of merchandise door-to-door over a ten week period• Earned the "Gold Seal Gold Award" for averaging over 80 hours worked per week• Completed summer in the top 10% of all first-year dealers at time of departure