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Executive, entrepreneur, consultant, speaker, board adviser and volunteer, Alex has been significantly involved in Corporate Canada as well as the Startup scene in Ottawa, Toronto, Kitchener/Waterloo and Antigonish through his various entrepreneurial ventures and past experience as an executive at Accenture. Currently, Alex has a variety of positions including:-Managing Director & CEO of Ascribe Marketing, a leading content agency.-Co-Founder & CEO of tech startup Bunking.com-Freelance consultant for digital marketing, entrepreneurship and Digital Experience Platforms. At the age of 29, Alex was named by the Ottawa Business Journal and the Ottawa Board of Trade as a Forty Under 40 recipient. In October 2019, the company that Alex was COO of and part-owner was named Small Business of the Year by the Ottawa Board of Trade. In 2021, Alex was awarded the Young Alumnus Award by his alma mater, St. FX. Previously, Alex was CEO of award winning video marketing firm Simple Story, Chief Digital Officer of GS5, the youngest Executive at Accenture Interactive in Digital Marketing (now Accenture Song).While at Accenture, Alex was also the Canada lead for the Indigenous Peoples Employee Resource Group where he led the ERG to win the 2018 CCDI ERG of the Year. Moreover, he sat on the Accenture Canada Diversity Council. In addition, Alex has Co-Founded and sold two businesses, AdmissionsConsulting.ca (now Youtfully.ca) and CampusRankings.com (now CampusGuides.ca). Some notable highlights are that the former was profitable and showed growth in all 10 of its years and the latter was acquired at a 415% ROI. Additionally, as CEO of Simple Story, Alex was successful in negotiating the acquisition of Simple Story by Ottawa based agency Craft&Crew.Alex is the founder of the Social Entrepreneurship Fund at StFX - an annual fund to support social entrepreneurs at X by awarding the recipient with $5000. To date, Alex has raised more than $25,000 to be awarded over 5 years. Moreover, Alex is the founder of the Ottawa Business Basketball Network, an innovative networking event that allows business leaders to network while playing basketball. Alex also founded the fundraising initiative 12beCAUSE where he raised over $12,000 for a dozen charities by doing one difficult feat per month.Alex been interviewed by many publications, including Globe & Mail, Yahoo Canada, Ottawa Business Journal and MacLean's.More information can be found at: alexdorward.ca
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Chief Operating OfficerWebmarketersCanada -
Entrepreneur In ResidenceSt. Francis Xavier University May 2024 - PresentAs EIR, Alex is responsible for the following:1. Weekly office hours to provide ad hoc coaching2. Working sessions on specific entrepreneurial topics3. In-class lectures4. Round table discussions5. Pitch competition judging6. Funding competition preparation7. Organizing and participating in networking events8. Assist with recruiting9. Advancing the entrepreneurial ecosystem at X -
Ceo / Managing DirectorAscribe Marketing Inc. Aug 2021 - PresentOttawa, Ontario, CanadaAlex is the CEO & Managing Director, and part owner, of Ascribe Marketing Inc. There, he is responsible for business strategy, operations, finance and overseeing project management.Acquired in 2021 with Alex being part of the new ownership group, Ascribe is an Ottawa-based strategic content agency that helps local, national and international organizations in all sectors achieve their strategic communications goals by delivering on-target content, reliable process and excellent client service.As a content engine, Ascribe provides expert concept-development, writing, editing and proofreading services to meet the marketing and communications needs of government departments, Crown corporations and private companies. Our team of journalistic-minded writers and editors shares the philosophy that great writing begins with great thinking. They bring intelligence, a strategic sensibility and a storytelling instinct to each assignment, drawing on extensive experience creating content across the full range of marketing forms, including annual reports, websites, blogs, ad campaigns, brochures, videos, op-ed articles, case studies, white papers, speeches, presentations and more. -
Co-Founder And Co-CeoBunking.Com L Find Your People Oct 2021 - PresentOttawa, Ontario, CanadaCo-Founder, Co-CEO and part-owner of Bunking Inc. Bunking is a social marketplace that is connecting like-minded people through flexible shared living stays and once in a lifetime travel experiences. -
Chief Executive OfficerSimple Story Mar 2022 - Nov 2022As CEO, focused on ensuring operations were as streamlined as possible, the team was built for success and scalability, and to hypercharge its business development engine. For the latter, this was accomplished by negotiating the successful acquisition of Simple Story by Ottawa based agency Craft&Crew that will play a significant part of lead generation and growth going forward. After the acquisition, remaining on as a shareholder and advisor. Simple Story is an award-winning video marketing and video production agency. Founded in 2011, Simple Story has produced over 1000 animation and live-action videos across several industries, from startups to Fortune 500 companies with varied clients such as Bell Media, CIBC, Shopify, Canada Council for the Arts, the International Labor Organization, Pitney Bowes, Citrix, Blackboard Inc., and the Government of Canada. Simple Story has been recognized by AgencySpotter for 6 years in a row (2017-2022) as a top 20 global Content Marketing Firm, 5 years in a row as a top 20 Video Production Agency (2018-2022), DesignRush 2018 top 20 video marketing firms, and by Clutch 2017 as top 20 Creative and Design agency. Moreover, Simple Story was named Small Business of the Year 2019 by the Ottawa Board of Trade & Ottawa Business Journal. -
Chief Operating OfficerSimple Story Jul 2018 - Mar 2022Ottawa, Canada AreaAlex is the COO, part owner, and a board member at Simple Story where he is responsible for Simple Story's operations and project management. Responsibilities include creating and managing operational processes and policies, owning finances, supplier and freelancer management, overseeing and managing all projects, and overall business operations. -
SpeakerEduthink Jul 2019 - Jul 2021Ottawa, Canada AreaAlex is a speaker for EduThink, giving keynotes and conducting workshops with K-12 students in the Ottawa area. His main topics include indigenous reconciliation, education and career planning, marketing technology (MarTech), entrepreneurship, and the importance of STEM education. -
Chief Digital Officer & Founding MemberGs5 Jun 2019 - Jun 2021GS5 is transforming the way people learn by leveraging immersive technology such as VR, AR and 360 video. To start, GS5 is focusing on the aviation industry by making training and education in the industry not only more immersive, but also more accessible and affordable. Alex is responsible for its Digital Strategy and Implementation. This includes enterprise architecture, digital roadmap, overseeing website design and implementation, overseeing LMS technical design and integration, and all Digital Marketing.Alex was a founding member of GS5 and a shareholder. Exit 2021 -
Strategic Adviser To The BoardRetailbound Dec 2018 - Jun 2021Provide strategic advice around digital marketing and consulting services while also attending the quarterly SAB meetings. -
Co-Founder / Co-CeoAdmissionsconsulting.Ca (Acquired By Youthfully) Jan 2010 - Nov 2019Acquired by Youthfully (youthfully.ca) in November 2019. Co-Founded and Co-CEO for Canada's leading undergraduate admissions consulting firm. Over the course of almost 10 years, AdmissionsConsulting.ca assisted over 400 students get admitted to their dream school while also serving as an industry expert, giving interviews with many universities as well as well-known publications such as MacLean's Magazines, Yahoo Finance, Huffington Post, and the Globe and Mail. In its history, not only did it have a tremendous impact on students, but did so while being profitable and showing revenue growth every year.
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Digital Marketing Strategic AdviserApplyboard Aug 2018 - Feb 2019Kitchener, Canada AreaApplyBoard is an AI-enabled marketplace uniquely designed for students to apply to study at the best institutions of higher education globally.At ApplyBoard, Alex took on a 6 month advisory role to provide strategic direction on operational processes, recommending & implementing digital marketing methodologies and tactics, and providing industry expertise to assist ApplyBoard with its impressive growth and develop their marketing team. -
Digital Marketing ExecutiveAccenture Dec 2015 - Jun 2018Ottawa, Canada AreaAlex was an Executive in Accenture's Digital practice, specifically in Accenture Interactive as a Digital Marketing Manager.As an Executive specializing in Digital Marketing and the public sector industry, Alex's duties included project delivery & management, digital marketing strategy and implementation, estimating, sales, and using Marketing Analytics to drive Personalization opportunities for clients. For more information on specific duties, please refer to the Projects section of this profile.Alex was the Canada Lead for the Indigenous Peoples Employee Resource Group where he was responsible for Accenture Canada's Indigenous engagement strategy and implementation, leading a core team of 30 and network of over 200. He organized numerous awareness events attended by over 500 employees and clients, introduced Indigenous studies training for employees and increased recruiting numbers of Indigenous People.Alex also sit on the Accenture Canada Diversity Council along with the most senior people at Accenture Canada. For more information on the CDC, please refer to the attached news release.Moreover, Alex was the Communications & Virtual Events Lead for Canada, responsible for holding quarterly town halls, networking events, people engagement initiatives and internal communications for the Digital practice.Accomplishments:-2018: Under his leadership, the Indigenous Peoples ERG was the winner of CCDI's ERG of the Year. -2017: Successfully lobbied Accenture North American leadership to provide enhanced referral bonuses for employees who refer Indigenous People-2016: Indigenous Peoples ERG under his leadership won Beyond Networking Award in Accenture's North America Inclusion & Diversity Awards.-2015: Youngest Executive in Canada-2015 Q3 Rideau Award Recipient: Handed out semi-annually to an individual who performs exceptionally in the Ottawa office.-2014 Finalist for the Accenture Canada Innovation challenge. -
Digital Business Integration ConsultantAccenture Sep 2013 - Nov 2015Tasks:-test planning and execution-project management-team coordination-functional design-technical design-SAP BW Development-analysis-change request management-deployment planningTraining:-JAVA (Accenture Delivery Fundamentals)-SAP HANA (Accenture Bootcamp)-SAP HANA100 (SAP Intro to HANA)-SAP HANA300 (SAP Implementation & Modeling HANA)-SAP BODS (Accenture Bootcamp)Accomplishments:-Finalist for the Accenture Canada Innovation challenge. -As a first year consultant (and youngest in Canada), Alex was rated in the top 15% of consultants in Canada.-Q3 Rideau Award: Handed out quarterly to an individual who performs exceptionally in the entire Accenture Ottawa office. -
Technology Consulting AnalystAccenture Sep 2011 - Aug 2013Ottawa, CanadaTasks:-test planning and execution-project management-team coordination-functional design-technical design-SAP BW Development-analysis-change request management-deployment planningTraining:-JAVA (Accenture Delivery Fundamentals)-SAP HANA (Accenture Bootcamp)-SAP HANA100 (SAP Intro to HANA)-SAP HANA300 (SAP Implementation & Modeling HANA)-SAP BODS (Accenture Bootcamp)AccomplishmentsAs a first year analyst, Alex was ranked in the top 15% of analysts in Canada at Accenture. Alex was then promoted from Analyst to consultant in 22 months after ranking in the top 5% in his second year. -
Technical Director; Co-FounderCampusrankings (Acquired By Square Crop Studios) Nov 2016 - Nov 2017Led the company's digital and technical strategy and implementation to being acquired by Square Crop Studios, a Digital Marketing firm. After the acquisition, Alex has stayed on as Technical Director where he resumed most of his responsibilities, along with advising for the rebranding of UniversityHub to what is now CampusRankings.com -
Co-Founder, Co-Ceo, Writer, & ConsultantUniversity Hub Oct 2010 - Nov 2016Co-CEO: Responsible for digital architecture and business operations, specifically focusing on leveraging technology to drive growth and success.Writer: Writer of numerous articles covering a variety of topicsDeveloper: original web developer.At the time of acquisition, CampusRankings had over 80,000 unique views a month and over 15000 users. -
E-Commerce ConsultantReid Business Services Mar 2010 - Sep 2011Antigonish, Nova ScotiaDuties included but not limited to:-developing inventory management systems and processes-process automation-e-commerce research, procurement, and implementation-market research-developing e-marketing plans-website administration -
Returning OfficerSt Fx Students' Union Sep 2009 - Apr 2010Responsible for running online election system for the Students' Union of St Francis Xavier University.
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Business Development AnalystZain Group May 2009 - Aug 2009Summer position as Business Development Analyst for Zain Group in Manama, Bahrain. -
Web AdministratorSt Fx Students' Union Jan 2009 - May 2009Web Administrator for the St. Francis Xavier University Students' Union.
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Contact Centre RepresentativeTechnology Support Group (Tsg) Apr 2008 - Dec 2008 -
Treasury AnalystZain Group May 2008 - Jul 2008Summer position as Treasury Analyst for Zain Group in Manama, Bahrain.
Alex Dorward Skills
Alex Dorward Education Details
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4.0 / 4.0 -
Indigenous Studies -
South Carleton90% -
Goulbourn Middle School
Frequently Asked Questions about Alex Dorward
What company does Alex Dorward work for?
Alex Dorward works for Webmarketers
What is Alex Dorward's role at the current company?
Alex Dorward's current role is Chief Operating Officer.
What is Alex Dorward's email address?
Alex Dorward's email address is al****@****eos.com
What is Alex Dorward's direct phone number?
Alex Dorward's direct phone number is +161372*****
What schools did Alex Dorward attend?
Alex Dorward attended St. Francis Xavier University, University Of Alberta, South Carleton, Goulbourn Middle School.
What are some of Alex Dorward's interests?
Alex Dorward has interest in Social Services, Children, Economic Empowerment, Politics, Technology, Civil Rights And Social Action, Education, Scuba Diving, Basketball, Poverty Alleviation.
What skills is Alex Dorward known for?
Alex Dorward has skills like Project Management, Systems Analysis, Business Process Improvement, Program Management, Microsoft Excel, Java, Business Process Design, E Commerce, Leadership, Critical Thinking, Data Modeling, Research.
Who are Alex Dorward's colleagues?
Alex Dorward's colleagues are Sergey Grabovsky, David Kachaniwsky, Troy Veenstra, Michael Kachaniwsky, Cameron Smythe, Maura Mae Vigilia, Chris George Zuger.
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