Alex Dowd Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

• Wrote and edited 800+ editorial pieces for mobile app and website, after conducting daily research and analysis, leveraging social listening applications such as Spredfast, CrowdTangle & Google Trends
• Developed weekly executable franchises to maximize exposure for key stakeholders, such as FOX Bet
• Collaborated with product, UX, and engineering teams on launch of new FOX Sports iOS and Android app and website to ensure seamless content integration, culminating in top-10 ranking on iOS App Store
• Covered Super Bowls LV & LIV, including writing featured digital content, editing sponsored video executions for social platforms, and analyzing trends live to drive rapid decision-making

Los Angeles, California, United States

• Oversaw and led production of “Alexi Lalas’ State of the Union Podcast,” creating, writing, releasing and distributing 147 weekly episodes across podcast and streaming platforms beginning Feb. 2018
• Led digital marketing, content strategy and creation for “Alexi Lalas’ State of the Union Podcast” across social platforms, averaging 250,000+ weekly video views and driving 750,000+ annual audio downloads
• Wrote and developed new, talent-centered digital franchises directly with both aspiring and established talent, along with key stakeholders, resulting in the creation of shows such as “Stu Holden’s Power Grid”
• Created written and audio/visual step-by-step guides for podcast pre-production, recording, editing and distribution to enable comprehensive education of podcast creation for talent and all relevant stakeholders

Los Angeles, California, United States

• Won 2019 Emmy Award for Outstanding Trans-Media Sports Coverage: 2018 FIFA World Cup on FOX
• Led production of studio show podcasts, involving conversion of multiple flagship FOX properties into audio-only, multi-platform formats, resulting in FOX Sports’ No. 1 revenue-producing podcast
• Coordinated and wrote talent-voiced ad reads and promos for podcasts to drive talent growth and monetization opportunities, including execution of World Cup integration with Amazon Alexa
• Covered 2018 World Cup & 2019 Women's World Cup, including producing videos with international talent that amassed 2.9 million views and copy editing 19 sponsored campaigns from nine brands

Los Angeles, California, United States

• Drove coordination with social media producers to optimize content for cross-platform distribution and capitalize on consumer trends to promote organic growth for FOX Soccer’s website and social accounts
• Researched and employed best SEO practices, such as strategic URL/headline construction, tagging and deep-linking, to drive FOX Soccer traffic and engagement
• Collaborated with graphic designers to produce sponsored infographics to increase interest in and educate fans about 2014 World Cup and 2015 Women’s World Cup through Twitter, Facebook and Instagram
• Wrote and edited content in multiple content management systems, including WordPress and Adobe CQ, for distribution to FOX Soccer and FOX Sports’ readership of more than 26.4 million unique visitors

Culver City, California, United States

• Responsible during breaking-news situations, determining content needs and/or writing stories
• Ordered headline placement on home page, based on news judgment and discussion with stakeholders
• Collaborated with writers and senior/managing editors to produce relevant written content
• Edited content for accuracy and SEO to increase organic traffic to NFL properties

Los Angeles, California, United States

• Assisted in budget creation for year-round MLB content
• Developed methods to utilize new sources of content
• Packaged columns and stories with creative art presentations
• Built relationships with writers and other content producers
• Maximized engagement using mass-media hubs such as MSN.com
• Expanded site viewership through development of high-traffic photo galleries

Phoenix, Arizona Area

• Organized invoices
• Created PowerPoint presentations
• Updated and coordinated sales brochures
• Aided customer service representatives

Phoenix, Arizona Area

• Wrote and edited sports recaps for online publication
• Prioritized articles in various categories
• Optimized visual presentation of stories
• Also employed from March to May 2008