Driven by a passion for leveraging data to enhance strategic decision-making and guest experiences, my focus is on building a robust data culture that empowers teams to thrive in a data-driven environment. • Expand Data Capabilities: Scale data initiatives across the organization through our central data hub, incorporating strong data governance and efficient data delivery while integrating data science and AI/ML to drive innovation.• Support Guest Personalization: Drive personalized guest experiences as a strategic priority, aiming to increase guest retention and maximize acquisition through the most profitable channels.• Enable Enterprise Performance: Provide actionable analytics to enhance operational excellence.• Build a Data Culture: Foster collaboration and resource alignment to improve data fluency and cultivate an agile mindset throughout the organization.

Leading the Commercial Data & Analytics Strategy to drive Four Seasons' growth through data-driven decision-making:• Enable Commercial Pillars: Leverage guest analytics, channel maximization and brand optimization to enhance guest experiences, strengthen brand impact, and increase distribution effectiveness.• Resource Alignment: Ensure data and analytics resources are strategically focused on commercial objectives.• Capability Building: Foster advanced analytics skills within the team for informed decision-making.• Strategic Partnerships: Collaborate with select internal and external partners to elevate our data capabilities and drive innovation.

•Data analysis •Data warehousing•OLAP/BI system: developing and maintaining production OLAP system •Campaign targeting and analysis

Marketing analysis for the main producer of thermoplastic piping systems in Romania

Market research and business development

Market research