Alex Dy-Buncio Email & Phone Number

Murrieta, California, United States

Designed, created, and delivered digital marketing programs that support acquiring and retaining users on the Omnislash platform through paid and social media campaign creation and copywriting. With SEO optimization, digital advertising, and social media, share in-depth knowledge of the Omnislash features, tools, and capabilities to draw in and create relationships with platform users.•Launched paid campaigns aligned with the platform's new supported games and features.•Developed, produced, and scheduled email, social media, & platform copy to introduce new features to existing and potential users.•Produced and created gaming content to highlight new features and app capabilities on the platform to build engagement.•Analyzed and improved user flow and interaction with web and app platforms through event and user data.•Identified and created new flow opportunities to drive traffic to the platform.•Identified and tested new advertising and marketing opportunities to expand brand awareness.•Tested and identified platform bugs to help improve user experience.

Brea, California, United States

Developed, implemented, and managed marketing campaigns that promote a company and its products and services. Enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. • Identified and evaluated new digital technologies using web analytics tools to measure site traffic to optimize better marketing campaigns, email marketing, social media, and display and search advertising. • Drove relevant consumers to improve brand recognition [and] trust and ultimately drive purchase intent. • Developed media strategies that place companies' brands or products in front of the target audience by writing and pitching content and digging through web analytics to unearth invaluable information about target consumers.• Influenced, led the marketing team, and drove results at all organizational levels to develop compelling offers and drive growth.

Salt Lake City, Ut

Led visual and interaction design projects for eCommerce sites, digital and mobile channels, and print marketing campaigns. Managed the development of corporate training and trade marketing materials for various departments.• Oversaw print-on-demand programs for marketing, informational, and educational teams. Ensured high-quality products were developed using compelling imagery to tell the story of how this product can help or why you want it.• Reduced customer confusion by ensuring consistent brand and market messaging throughout the campaign and tested creatives to confirm the audience understands the promoted product.• Launched new brand reputation initiatives through online presence, digital marketing channels, and mobile efforts for SEO, PPC, and Direct Response teams. Efforts resulted in consistent branding across digital and print media to ensure uniformity and positive company associations.• Schedules marketing deliveries to increase audience targets, build consumer anticipation, and helps the team consistently exceed quarterly goals through diligent support of the VP by completing all marketing tasks on time and under budget.• Refreshed and recharged client customers’ product offerings by launching the new brand and web identities, skillful design and production of rich emails, and testing new marketing tactics. • Expands current affiliate relationships with product manufacturers by launching new projects, proactive account management, and cross-functional efficiency.• Developed strategies to capitalize on new growth opportunities through conducting campaign performance evaluations, competitive analysis, market research, and piloting new affiliate collaborations. • Leveraged analytics to manage volume opportunities, better predict actual costs, and ensure consistent quality in all media buys.• Launched a new website for R.S. Hughes, introducing a drag-and-drop online shopping experience.

North Salt Lake, Ut

Project managed all paid search projects in-house and handled externally through paid search agency partnerships. Responsible for internal marketing, creative, and management team briefings. Assisted web team members with landing page optimization strategies. • Consistently increased PPC revenue by 40% and oversaw $15M annual spending with a $200 CPA limit.• Analyzed data resulting in the launch of new mobile PPC campaigns to aid searchers on the go because tests showed mobile users to be closer to making a purchasing decision.• Aided decision-making of agency and management teams by providing data analysis recommendations to increase the growth and success of search programs across all client sectors. • Provided potential customers a way to learn why clean credit reports/scores can open future doors by creating new search content and optimizing it to drive organic search traffic.

Irvine, Ca

Hired to create and implement a pay-per-click strategy using extensive keyword research and analysis to relaunch Bloosky’s client brands.• Managed and optimized the existing PPC campaign components, including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc. Improved all key metrics across all client brand keyword campaigns. • Researched new ad formats and social media platforms to learn and implement new ad opportunities for agency clients. Efforts resulted in more ads targeted by gender, likes, location, age, and interests based on crucial audience profiles for more than a dozen clients.

Tustin, Ca

Technical lead of website designs and development and maintaining all company websites by utilizing HTML, CSS (table-less), JavaScript, and Flash.• Updated coding to support new promotional campaigns and provided advertising team analysis to drive further web optimizations and campaigns.• Developed and launched a new microsite and related marketing tactics for Saving the American Dream to help educate people wanting to decrease their mortgage payments or for those with difficulties obtaining mortgage approvals.• Developed, designed, and built marketing prints and collateral across multichannel campaigns, company outlets, and marketing flyers.

Irvine, Ca

Lead web designer and online marketing manager responsible for designing, building, and maintaining websites and marketing campaigns to increase SEO, PPC & remarketing results.• Maintained company and training camp websites and optimized each site to drive more traffic and increase visitors. • Created new designs to optimize the website experience for visitors and increase visitor time on site.

Laguna Niguel, Ca

Learned corporate accounts, managed relationships, and understood the business needs to coordinate multiple vehicle leases for corporate clients.• Coordinated fleet and handled logistics to move multiple vehicles as needed across target markets to ensure on-time departures. • Developed business and partnerships to grow the use of corporate fleets in the greater Laguna Niguel geographic area.