• Make key decisions for the digital team including media spend, D2C website strategy, CX and Amazon.• Manage an in-house digital marketing team along with digital agencies to improve ecommerce performance leading to large YoY growth on Amazon.• Strategize and implement website CRO and digital media buying strategies across a wide variety of placements with a rigorous test and learn mindset.• Develop and maintain data infrastructure to analyze omnichannel business and strategize which marketing activities will result in the largest ROI.• Leveraged cross-functional capabilities to increase search impressions YoY through SEO improvements paired with upper-funnel media spend such as connected TV, linear TV and paid social.

• Strategized and executed media spend across CRM, Facebook, SEM, and TV, driving millions in revenue.• Strengthened collaboration with the marketing team to execute OOH advertising, website overhaul, and brand awareness strategies.

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• Consulted early to mid-stage startups including lululemon studio (MIRROR), Codecademy, and Maven to drive growth strategies and optimize marketing performance.• Planned and executed media spend across channels such as Facebook, SEM, and TV, resulting in a positive ROI for Blue Lantern.• Utilized data analysis tools like Google Analytics, Looker, and Excel to create custom reports and optimize marketing funnels.

• Audited websites and implemented SEO best practices for 5 clients simultaneously.• Developed custom email campaigns and marketing automations for increased client engagement.• Collaborated with technical teams to optimize on-site and technical SEO strategies.

• Wrote blogs, press releases, and website copy for diverse clients to enhance online presence and engagement.• Developed digital marketing strategies incorporating social media and Google Ads to drive traffic and conversions.• Analyzed data sets to optimize marketing initiatives and set measurable goals for improved performance.

• Researched and analyzed Uber for a published case study on business ethics.• Managed consulting projects with the Strategic Entrepreneurship And Leadership Students Team.• Assisted local businesses with new strategies in digital marketing and event planning.

• Managed social media platforms through Hootsuite to increase social media followers by 8.4% on Facebook, Twitter, and Instagram.• Created and curated content for social media platforms, including three new menus and over 50 digital and physical advertisements.• Designed four sales sheets for new and existing vendors and created e-mail templates for the company newsletter with MailChimp.

• Developed marketing email content and templates for special promotions and store updates.• Managed over $100,000 in inventory sales through eBay, Amazon, and website.• Cultivated business and marketing skills through flyers and cold calls.

• Arranged and administered one on one and group lessons weekly.• Taught and instilled a love for music in students of all ages.• Utilized specialized instruction and drew upon previous education experience to enhance learning outcomes.

• Designed and executed engaging lesson plans for Sophomore Literature and Composition, Freshman English, and Communications Through Digital Media.• Integrated technology such as videos, songs, and movies to enhance student learning experiences.• Encouraged individuality and global awareness in students to foster personal growth and creativity.

• Assisted in planning and executing practices for the Fowlerville High School Varsity Baseball Team.• Recorded and tracked team statistics.• Developed game strategies with a team of coaches.• Organized Team fundraisers and away games.

• Collaborated with team to establish Detroit's first professional Ultimate Disc team• Selected roster for inaugural season and led youth clinics• Utilized quick thinking skills to strategize in competitive settings• Engaged in media interviews and interacted with a variety of people