Konstantin Alekseev Email & Phone Number

Cyprus

As a Traffic Manager at Exness, I focus on optimizing and scaling digital campaigns across various traffic sources while driving the growth of our affiliate program and user acquisition initiatives. This role allows me to blend technical expertise, strategic campaign management, and collaboration with cross-functional teams to deliver impactful results in the dynamic FinTech and trading industries. Traffic Source Management: Managed traffic from in-app platforms such as DSPs like Liftoff. Focused on achieving high-quality user acquisition across multiple GEOs, ensuring alignment with business objectives. Integration & Tracking: Set up and managed integrations, including postbacks, APIs, event tracking, and pixel management, to ensure accurate attribution. Utilized tools like AppsFlyer, Tableau, and Protect360 for tracking and performance analysis. Fraud Prevention: Proactively monitored campaigns to detect and mitigate attribution fraud. Worked closely with affiliates to address potential issues, safeguard program integrity, and maintain high standards of compliance. Campaign Optimization: Regularly analyzed performance metrics, including CR's, CTR, and ROI, to identify opportunities for improvement. Implemented data-driven strategies to optimize and scale campaigns for maximum effectiveness. Cross-Functional Collaboration: Coordinated efforts with product, analytics, and engineering teams to align traffic strategies with overall business goals. This ensured cohesive and efficient performance across departments.This role allows me to leverage my expertise in traffic management, campaign optimization, and affiliate program development while contributing to Exness's success.

Tbilisi, Georgia

In my role, I primarily focus on User Acquisition (UA) for a FinTech product specializing in investment services. My responsibilities span various aspects of digital marketing, with a particular emphasis on mobile strategies.I've overseen user acquisition across multiple channels, including mobile in-app platforms (Unity, Chartboost, Mintegral, Applovin) & DSPs (Liftoff & Moloco) to effectively manage & analyze campaigns, I've utilized key tools such as AppsFlyer & Tableau.One of my key contributions is developing & executing a comprehensive strategy aligned with our KPI goals & budget constraints. This involves a strategic allocation of resources to ensure cost-effectiveness & achievement of our defined objectives.A significant part of my role is the planning, execution, & optimization of mobile marketing campaigns. I consistently sought opportunities to evaluate to test new marketing partners & platforms, staying at the forefront of industry trends and innovations.Collaboration is vital to our success. I work closely with the creative team to create & refine marketing assets for our campaigns, ensuring they resonate effectively with our target audience. Additionally, I'm deeply involved in user acquisition planning & communication. This has entailed close coordination with cross-functional teams, including product, creative, analytics, and engineering. Our collaborative efforts aimed at not only achieving the highest return on investment (ROI) but also safeguarding against fraudulent activities, a critical consideration in the digital marketing landscape.In summary, my experience in user acquisition for a FinTech investment product is marked by strategic leadership, multichannel campaign management, ongoing innovation & collaborative efforts with cross-functional teams. It's a dynamic & rewarding role that allows me to continually drive towards optimizing our marketing efforts & achieve our objectives in a competitive digital landscape.

St. Petersburg, Russia

In my first role, I delved into user acquisition for a specialized FinTech product focused on investment services. This experience marked my initial foray into the dynamic world of UA, initiating a rich learning curve pivotal to my professional growth.Collaborative Power: Collaboration was integral to our success. Partnering closely with the creative team, I contributed to creating effective marketing assets. I actively participated in user acquisition planning, coordinating with cross-functional teams (product, creative, analytics, Engineering) to maximize ROI & prevent fraud.Strategic Prowess: A significant early accomplishment was developing & executing a comprehensive UA strategy aligned with KPI goals & budget constraints, emphasizing resource allocation for cost-effectiveness.Multichannel Expertise: I managed UA across multiple channels, including in-app platforms (Unity, Chartboost, Mintegral, IronSource) & CPA agencies, harnessing tools like AppsFlyer & Qlick.Transformative Growth: In summary, my inaugural UA experience for a FinTech investment product was a transformative journey, offering profound personal & professional growth. It provided a solid digital marketing foundation, honing my multichannel campaign management skills & highlighting the importance of collaborative teamwork in a competitive, ever-evolving digital landscape.Campaign Excellence: I honed my skills in campaign planning, execution, and optimization, regularly exploring new marketing partners and platforms to stay innovative.Broad Spectrum of Responsibilities: I handled various digital marketing aspects, with a focus on mobile strategies in a rapidly evolving landscape.

Saint-Petersburg, Russia

In this client support role, my primary focus was on managing & nurturing relationships with advertisers & publishers. It was a multifaceted position that involved a range of responsibilities aimed at ensuring the satisfaction of our clients & optimizing the performance of ad campaigns.Proactive Issue Resolution: In the dynamic world of advertising, issues & challenges are bound to arise. I played a crucial role in addressing these challenges promptly. When clients encountered problems, I initiated investigations & worked directly with our technical teams to troubleshoot & resolve them efficiently. Timely issue resolution was essential to maintaining client satisfaction.In summary, this client support role was dynamic & client-centric. It required the ability to build & maintain strong client relationships, collaborate effectively with internal teams, analyze campaign data, proactively resolve issues & stay informed about industry trends.Campaign Monitoring & Analysis: To provide clients with valuable insights & drive campaign success, I meticulously monitored & analyzed ad campaigns. This involved tracking key performance metrics such as traffic impressions, fill rate & revenue. By continuously assessing campaign performance, I was able to identify areas for improvement & optimization.Collaboration with Internal Teams: Effective collaboration within the organization was vital to delivering exceptional client support. I worked closely with various internal teams, including sales, marketing & technical teams. This collaborative effort ensured seamless communication & alignment of strategies, ultimately benefiting our clients.Client Relationship Management: A central aspect of my role was managing client relationships. I served as a primary point of contact for clients, addressing their needs, concerns, & inquiries promptly & effectively.

Saint-Petersburg, Russia

As a publisher's account manager, my role was primarily focused on ensuring the success & satisfaction of our incoming publishers. This multifaceted position involved various responsibilities aimed at providing exceptional customer care & optimizing the performance of our client’s ad placements.ROI Optimization: A significant part of my role was dedicated to optimizing the ROI for both our clients & the company. This entailed continuous efforts to enhance the performance of ad placements and campaigns, ultimately maximizing revenue for our clients & the organization.Ad Code Integration Assistance: I played a pivotal role in assisting publishers with ad code integration. This involved helping them resolve any issues they encountered during the integration process & offering guidance on the optimal placement of ad codes. By ensuring a smooth integration experience, I contributed to the seamless operation of our client's ad placements.In summary, my role as a publisher's account manager was instrumental in ensuring the satisfaction of our publishers, optimizing ad placements & driving revenue growth. Through attentive customer care, assistance with ad code integration, ROI optimization & data analysis, I contributed to the success of our clients & the expansion of our publisher network.Customer Care & Support: One of my key responsibilities was to provide top-notch customer care for incoming publishers. I served as their main point of contact, addressing their inquiries, concerns & requests promptly & effectively.Data Analysis: To gauge the effectiveness of our strategies, I regularly analyzed key performance metrics, including CPM, fill rate & revenue statistics. I employed tools such as Excel and an indoor statistics system to derive actionable insights. These analyses helped us fine-tune our approaches & make data-driven decisions.