Alex Gonzalez Email & Phone Number

We founded 100 YARDS because we saw an opportunity to provide CMO Services to Venture and Private Equity backed companies that were struggling with marketing:• Marketing is often the third priority behind product and sales• Start-up complexity usually equals a lack of focus • Good marketing resources are hard to find • Hiring the right CMO takes time and the wrong choice is costly 100 YARDS works with companies for a finite period of time to start building brand equity, to drive acquisition efforts, and ultimately to build the foundation for future marketing success. • We bring the art and the science that is required. • We do strategy and execution. • We work with both B-to-B and B-to-C companies. • We are a senior team surrounded by a great network.

Co-founded Chatalog, a platform that enables fun, easy and private collaboration with friends or family when making important purchases online.

New York, New York, Us

HighTable connects professionals who drive innovation and growth in their business. Our platform enables members to exchange ideas and information from their firsthand experience.

New York, Ny, Us

Lead search engine marketing, social media, demand generation and CRM initiatives for Gerson Lehrman Group (GLG), the global marketplace for expertise. Since 1998, its technology-enabled platform for collaboration and consultation has helped the world's leading institutions find, engage, and manage experts across a broad range of industries and disciplines.

San Francisco, Ca, Us

Our mission at Focus is to make business expertise available to everyone through high quality research, 1:1 analyst support, and a thriving community of business and technology professionals. The Expert Services group works to roll out categories by identifying, recruiting and bringing together thought leader Experts, end-users and vendors into a thriving community that generates the information and research these professionals need to make better business decisions. My specific role is in developing the strategy and products to support that effort.

San Francisco, Ca, Us

The audience development team is responsible for driving targeted business audience to Focus’ websites through different online strategies (SEO, SEM, SMO publisher partnerships, content syndication). I personally managed all community and user generated content features on our network of sites. Part of cross-functional team responsible for developing and implementing new horizontal strategy integrating all of our current vertical sites into one all-encompassing site, focus.com.

Custom engineer promotional campaigns for clients in the sports, entertainment, and leisure industries.• Led team responsible for the sales, marketing, and distribution of the Los Angeles Dodgers and Anaheim Angels promotions. • Generated $1M in revenue for our company while increasing attendance for the Dodgers and the Angels from previous year.• Full P & L responsibility for entire company. Managed over $1.8M in revenue.• Opened new branch offices in San Diego and Las Vegas.• Grew San Diego office to a $1.8M per year in revenue branch.• In just 4 months grew Las Vegas office to a $40,000 per month in revenue branch.• Established new clients in different industry categories such as golf courses, high-end salons and day spas, and resorts.

Co-Founder• Came up with business idea and plan in final semester of college, 1998.• Implemented business idea in summer of 1998.• Created monthly revenues in excess of $100,000 without any outside investment.• Met with potential investors in the venture capital community and raised over $50M through 4 different rounds of funding.VP, Operations• Developed and executed international manufacturing and fulfillment strategy with component manufacturing occurring in Taiwan and China and final assembly and fulfillment occurring in Sunnyvale, CA.• Oversaw manufacturing, fulfillment, product development, and customer service.• Managed a team of over 65 employees.• Led team responsible for the development of our Tour Series line of golf clubs that were used by PGA Tour professional Nick Price.

Education record

Education record