I work for the e-commerce market in Greece for more than 20+ years, bulding, leading and growing e-commerce companies. One of the first e-commerce professionals in Greece.Have worked for/with the biggest e-shops in Greece in terms of sales and turnover.Highlights:◥ In 2005, while at Plaisio.gr, I introduced, the so-called "web offers" (extra % discount when buying online) in the Greek e-commerce market and led Plaisio.gr to become the No1 eshop in Greece.◥ In 2007-8 I led LaRedoute.gr and transformed it to the No1 fashion eshop in Greece.◥ Ιn 2010 I created the 1st "Flash Sales-Private Sales" e-commerce site (see MelinaMay.com) in Greece, selling Fashion & Homeware Brands and transformed it to one of the biggest online retailers in Greece.◥ In 2011 I co-created digilex, a company that owns and operates several web properties such as Snatch.gr, MyDeals.gr, MyCoupon.gr, WeddingPlan.gr and Weddingday.gr but also provides e-commerce Consulting/Services for online retailers, such as digital marketing, e-commerce strategy and implementation. During these years Digilex has guided and helped hundreds of e-retailers to become leaders in their market. Main experience:◥ E-commerce and online shopping. Plan, organize and implementate e-business strategies for e-commerce websites. Overview of e-commerce business, merchandising, marketing and logistics.◥ New business development focused on the web.◥ Online marketing and advertising, particularly direct response online marketing. Creation, implementation and measure online marketing, advertising.More detailed:◥ E-business & e-commerce strategies◥ Operations◥ Marketplaces◥ Logistics for e-tailers◥ Vendor Sourcing◥ Online Media Planning & Buying ◥ SEO (Overview)◥ PPC Search Engine Campaign Management◥ Email Marketing Strategies◥ e-Commerce Consulting◥ Social Networking StrategiesGeneral:Internet-based strategies/goals concentrated in four key areas: ◥ Awareness ◥ Retention ◥ Optimization ◥ Conversion