Alexei Munteanu Email & Phone Number

Chișinău, Moldova

Romania

Even if this isn't a success story, days of work from early morning to late night, all the effort and money, paid out in an amazing business experience that can't be learned in MBA classes. Together with a partner, we opened two shops in Bucharest, specializing in doors. Our main suppliers were from Russian Federation, and as we start to develop the project months before the events of February 2022, we could even take into consideration that Russia will invade Ukraine. The second failed assumption was that our custom import code (wood & metal doors) will not fall under the embargo that was applied in July. As a result, we sold all the stocks and decided to close the company. As the time needed to reorientate and find new suppliers that can offer a competitive product that is not presented on market will drive us to bigger money loss.

Moldova

As Marketing Director together with my team, we were managing all company brands (Vita, Vita Premium, Naturalis, Vita Baby, Carlevana), this included:1. Product lifecycle management on all brands 2. Marketing research on local and international operational markets.3. Marcom on the local market, Romanian and Kazakstan, also we held support digital campaigns on smaller markets. 4. Product development in all brands (new tastes and products).What we have achieved:1. Re-design of all product packages in all brands.2. Relaunch on the market of the new Vita Baby in a new price segment that went exceptionally good do to a well-prepared marketing strategy based on research. 3. MarCom campaign on international markets with materials in local languages. In collaborations with local advertising agencies. 4. We develop and build a shared pool of marketing materials for all company partners. 5. We extend product shelf share on the Romania market as now it can be found in almost major supermarket chains and small next-to-home markets.

Dubai, United Arab Emirates

Part of the responsibility lay on development of new middleware IPTV platform assuming the role of a Product Owner. Starting from writing user stories, planning architecture with the team to daily management of the SCRUM teams. Apart that, I was responsible of provide market feedback to the company leadership regarding competitive offerings, competitive product offerings, lead sales, and client relationship management, this information helped me to generate product development ideas an understand deeper ISP needs in different parts of the globe. The objective of this contract was to make an MVP version of the new product and make a sale to get the bonus for the contract. Due to the pandemic, we stopped the contract, KPI was completed and further work as BDD without a possibility to travel wasn't the best way to communicate with big ITS.

Republica Moldova

TvBox is largest privet own IPTV operator in Republic of Moldova. Offering a vast selection of channels over a modern IPTV platform assure the company a continues grow on market. TvBox operate a OTT business model and soon will make his first steps on international market.

Chisinau Municipality, Moldova

• Develop a comprehensive and aligned strategic marketing plan.• Managing the R&D department: - Product design / Product requirements - Feasibility study - Negotiation with vendors/ partners - Development of project documentation - Team management• Mange the Marketing and Sales Department in order to assure that required objectives are achieved.• Implement strategic plan with assistance of project manager/ marketing team.• Manage marketing budget for all stuffing, resources and capital purchases.• Manage the creation of all marketing collateral and sale support tools.• Measuring and reporting on campaign result and sales result.• Manage and coaching Customer Relationship Department.• Execute integrated marketing campaigns to generate demand and sales leads.• Manage and coordinate external marketing agency and research agency.• Perform market segmentation, targeting and positioning for each product line.• Lead, manage, and direct the work of the Department to ensure departmental targets are achieved.• Recruit and introduce staff to the work of the Department to ensure that required standards are achieved• Monitor the performance of staff and ensure the necessary direction and training are provided.• Manage the Departments budget

Chisinau Municipality, Moldova

A small Marketing and Advertising Agency, but managed in a short term to collaborate with biggest players on the market like Orhei Vit, TirexPetrol, Mezelini, Henkell and StarNet. Over the years, the agency had filmed a dozen of commercials for local and international market. StoneHouse remains a small agency but we are happy to keep it this way, because it helps us focus on what we do best.

Chisinau, Moldova

• Develop a comprehensive and aligned strategic marketing plan.• Mange the Marketing and Sales Department in order to asure that required objectives are achived.• Implement strategic plan with assistance of project manager/ marketing team.• Manage marketing budget for all stuffing, resources and capital purchases.• Manage the creation of all marketing collateral and sale support tools.• Measuring and reporting on campaign result and sales result.• Manage and coaching Customer Relationship Department.• Execute integrated marketing campaigns to generate demand and sales leads.• Manage and coordinate external marketing agency and research agency.• Perform market segmentation, targeting and positioning for each product line.• Lead, manage, and direct the work of the Department to ensure departmental targets are achieved.• Recruit and introduce staff to the work of the Department to ensure that required standards are achieved• Monitor the performance of staff and ensure the necessary direction and training are provided.• Manage the Departments budget

Chisinau, Moldova

• Develop and manage the IPTV service, build relationship with partners (contend owners);• Development of added value services for Internet service;• Develop sales strategy: proposal, packaging of products, profitability calculations:• Evaluate product sales performance within vertical markets and create targeted marketing campaigns to drive sales;• Initiate and manage inbound marketing activities to achieve specific market share and revenue objectives;• Manage and coach the marketing team to design, build, and coordinate a wide mix of marketing campaigns and activities: product reviews, partner programs, whitepapers, webinars, PR, SEO, Google AdWords campaigns, social networks, banners, e-newsletters, blogs, etc.;• Enhance and manage Marketing Information Systems to include marketing automation systems, integrated CRM, lead scoring, and scripted nurturing;• Stay up to date on new social media tools, best practices and how other organizations and companies are using them, so that the company can continue to be an early adopter of these technologies.

Republic Of Mordovia, Chisinau

• Develop and manage the marketing plan and budget for online marketing activities;• Work closely with executive management to create and articulate successful positioning, compelling differentiation and go-to-market strategy;• Build lead generating and nurturing programs to attract viable prospects, build relationships and retain existing customers;• Enhance and manage Marketing Information Systems to include marketing automation systems, integrated CRM, lead scoring, and scripted nurturing;• Stay up to date on new social media tools, best practices and how other organizations and companies are using them, so that the company can continue to be an early adopter of these technologies.

It was fixed term contract, main responsibility:1. Marketing.2. Sales 3. Loyalty

Creates and executes project work plans and timelines and revises as appropriate to meet changing needs and requirements.Opens jobs/creates change orders in software systemWorks with production to create production schedules. Organizing and Approving Advertising.Pricing.

Chisinau, Moldova

Executive Mba, General Intensive Mba

Professional Certification, Marketing Communication For International Consumers

CPD education

Brand Management

Online course on brand management.

People Management

Online course on people management and HR.

People Management

Course curriculum: Key competencies and resources of the leader. Organization of Management Systems. Operational management of employees..

Doctoral School, Phd, Marketing

Dissertation topic: Management of online marketing.

Bachelor, Economics

Activities and Societies: Past Vice president AEM( Association of Economist of Moldova) Past President Rotaract Club Chisinau Member.