Alex Jerome Email & Phone Number

Mclean, Virginia, US

• Increased global pipeline by 50% through strategic collaboration with business stakeholders and customers
• Improved cost efficiency by 84% by leading digital vision, strategy, and go-to-market initiatives
• Developed data pipelines integrating 3rd party vendors with Salesforce and Pardot for automated lead management
• Increased Paid Search S1s 123% at 85% of the cost YoY and OCS S1s by 160+% FH vs BH
• Collaborated with media agency and internal stakeholders to optimize workflows using Tableau, Asana, and Wrike

Cincinnati, Ohio, US

• Responsible for the websites, SEO, SEM, eRetailer paid search for all of P&G North America Hair Care’s 14 brands with budgets in the tens of millions of dollars.
• Managed 7 agencies, dramatically improved workflows producing multimillion dollar savings and exceeding KPI goals.
• Led numerous innovative projects including HairCode and the new Head & Shoulders website that led to triple digit increases in SEO KPIs.
• Improved portfolio website UX saving hundreds of thousands of dollars and more than doubling conversions.
• Developed novel eRetail search strategies for 12 eRetailers, including Amazon, Walmart, and Instacart, resulting in exceeding sales targets by 23 percent.

Columbia, Maryland, US

Built content, organic and paid search strategies using Google AdWords and SEMRUSH. Optimized UX and CRO for various clients using research gathered from Hotjar.

New York, NY, US

Managed 2 teams of 6 interns to apply design thinking to create corporate product strategies to capture and retain millennial users. Presented results to C-level executives leading to product adoption. Strategized, designed, and built corporate product website using Sketch, PHP, CSS, HTML and Wordpress.

Baltimore, Maryland, US

Audited and adjusted digital marketing presence with Hubspot (Enterprise Marketing Suite), Google Analytics, Google Tag Manager, Google AdWords, Facebook for Business Ads, and Twitter Ads.

• Led a team of 12 student consultants in this AMA sponsored, for-profit marketing consulting agency.
• Restructured and rebranded agency to land major clients and increase revenue by ten-fold.
• Created campaign for a product launching into Lowe’s Home Improvement that exceeded expectations with an average click through rate of over 21%.

College Park, Maryland, US

Managed marketing for the 36 hour, 1000+ person hackathon. Developed marketing plan, marketing strategy for print, social and public outreach, website, video, and deliverables such as t-shirts and bandannas. Solicited funding from many large technology firms.

Baltimore, Maryland, US

• Conducted analytic audits for client presentations to detect website areas of improvement, potential conversion points, and analytic implementation refinements
• Worked with Google Tag Manager, Google Adwords, and Google Analytics to determine best methods to track user interaction and conversions for clients including Hershey's Chocolate World, The National Aquarium, Volvo CE.
• Extracted data from various sources and compiled pertinent data points for further investigation in Tableau, which was then visualized and presented to clients

• Design custom Facebook pages for non-profits and small businesses
• Modify and design websites for clients
• Assist clients with market strategy and SEO
• Responsible for researching the latest consumer macro trends
• Develop and deploy marketing materials, web presence and client education

Palo Alto, CA, US

Created own technology startup, learned to create business plans and the venture capital business evaluation process. The only student in Baltimore County chosen in 2013 to work one-on-one with the CEO of a venture capital firm.

Towson, Maryland, US

Worked directly with partners and customers to define marketing strategies. Worked on a wide variety of projects across all digital mediums including creating and revising multiple websites, social media sites, videography and video editing.

Bachelor Of Science - Bs, Marketing

Bachelor Of Science - Bs, Computer Science