Alex Hodges Email and Phone Number

On-Premise Activation Specialist​​​​​ Inspira Marketing Group• Develop and execute on-premise specific programs for Diageo’s brands• Visit 30 key accounts to establish relationships with key influencers weekly• Work with accounts to drive menu features,placements, and new points of distribution• Schedule and execute event activations with consumer samplings• Manage social media outlets to promote and increase brand awareness• Build brand advocacy through brand specific trainings for key staff• Complete and submit expense reports• Complete web portal of all in field activity• Worked alongside sales consultants of North American Spirits & Wine Brokerage

-Representing the Bacardi USA portfolio in 32 key accounts-Focused on selling in various Bacardi owned brands and programs to increase sales, reach new points of distribution, and gain new menu placements.-Distributing POS to accounts-Building and maintaining positive relationships with account owners, managers, bartenders and waitstaff. -Conducting waitstaff trainings-Working alongside the Distributor, Horizon Beverage and the Supplier, Bacardi-Recruiting, training, and managing promotional specialist and continuously educating on BUSA brands and programming -Booking promotions and maintaining monthly and quarterly promotional schedule -Tracking promotional budgets-Maintaining online portal where event recaps reflect market performance -Compiling market information for weekly/monthly reports and presentations

-Recruiting, training, and managing promotional specialist - Continuously educating promotional specialist on Bacardi USA portfolio and specific programming -Managing monthly promotional schedule-Maintaining online portal where event recaps captured market performance -Compiling market information for monthly reports -Tracking promotional budgets -Secure kit deliveries and promo supplies

• Promoted the sale of Bacardi USA brands • Engaged with consumers to increase sales and relay brand knowledge