Develops and implements marketing strategies to boost brand visibility, engagement, and lead generation through SEO, content marketing, and social media outreach.Manages and curates content for the firm's social media platforms, ensuring brand consistency and driving audience growth.Oversees website management for the firm's portfolios, including content updates, SEO optimization, editing, and maintenance to enhance user experience and search engine rankings.Implements intranet strategies to improve internal communication and employee engagement.Plans, coordinates, and executes internal and external webinars, handling promotion, logistics, and post-event follow-up.Crafts compelling content for various platforms, including social media, blogs, press releases, and email campaigns, to engage clients and prospects and reinforce the firm's leadership position.Leads the creation of marketing collateral, such as brochures, presentations, and newsletters, collaborating with the design team to ensure brand consistency.Monitors and analyzes key performance indicators (KPIs) for campaigns, providing insights and recommendations for continuous improvement.Proactively identifies opportunities for process improvements, streamlining workflows, and enhancing efficiency in project management and marketing operations.Stays up-to-date with digital marketing trends and best practices to ensure the firm remains innovative in client communication.

Project ManagementManages competing priorities and timelines across the cross-functional marketing team.Manages and executes internal marketing emails.Identifies opportunities for process improvement within the marketing project management function.Tradeshows and EventsProvides support, offers strategic advice, and creates follow-up strategies to maximize event exposure.Coordinates tradeshow and company-sponsored events, including working with vendors and ordering marketing collateral.Southern Grants Forum ConferenceWorks closely with founders on all event logistics, including speakers, and day-to-day business operations.Ideates engaging social media content and drives the process of asset creation with the support of the design team.Implements effective email and social media marketing campaigns to maximize event exposure and attendance.Develops and manages conference app.Manages event registration processes and communicates with attendees before, during, and after event. Provides Support to IndustriesActs as a liaison between the marketing team and industry leaders, managing expectations and resolving any issues that may arise.Works closely with industry leaders to understand goals/objectives to develop strategic and suitable marketing strategies to achieve successful implementation and optimal results.Implements new market areas and develops new ways to market them. Webinar ManagementSecures and coordinates webinar speakers and panelists, and other industry professionals as needed to support marketing strategies.Creates compelling and engaging content for various marketing channels, including social media content, email campaigns, and promotional materials.

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Managed and ensured that the firm’s website content was current and pages were optimized and accessible.Authored various written communications, including press releases, Crain's People on the Move listings and bios. Generated, edited, published and shared social media content.Created, proofread and edited copy for various marketing channels, ensuring a consistent voice.Provided social media training to all firm employees. Managed email marketing campaigns, including copy, scheduling, distribution and database management.Measured, analyzed and reported on ROI across marketing campaigns and initiatives.Created and executed recruiting marketing campaigns consistent with the firm’s brand and positioning.Managed external recruitment sites to support Human Resources Department.Provided support and coordination across various recruitment and HR projects.Created and maintained SharePoint Intranet pages per company processes and according to internal requests.Assisted in developing processes, protocols, resources and program initiatives for the firm's DEI Committee.Responsible for the support and administration required to execute the firm's diversity initiatives successfully.Provided support and coordination to the firm's committees, including research, content creation and social media management.Conducted market research and competitor analysis to help inform practice strategy.Assisted with the coordination of events, seminars and conferences.

Maintained the firm's website, ensuring all content was up to date with news articles and staff changes.Managed the social media for the firm and provided training to attorneys. Directly worked with attorneys to create blogs, legal alerts and bios.Wrote press releases and other media communications to promote the firm.Created, edited and proofread business communications and PowerPoint presentations.Conducted research to target companies/individuals as prospective clients.Responsible for production, distribution (MailChimp) and tracking of practice group newsletters.As a member of the Diversity and Inclusion Committee, identified and presented organizations, programs and opportunities to attorneys.Developed, coordinated and implemented Diversity and Inclusion strategies.Created content for the Diversity and Inclusion webpage, ensuring that it remained updated throughout the year.Assisted with meeting preparation and recorded minutes.Maintained media book and tracked publicity values throughout the year.Provided support for firm receptions, conferences, seminars and other special firm-sponsored events.Planned, organized and oversaw firm marketing events including pre/post-event promotion.Maintained relationships with various vendors, including the firm’s printing needs, promotional item needs, and client gift needs.Supervised marketing support personnel.

Built and executed social media strategy through competitive research, platform determination and audience identification.Generated, published and shared daily content on social media channels.Established and fostered relationships with online influencers and secured digital press coverage on online fashion outlets and blogs.Developed the paid media budget and reported on monthly performance.Recommended changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.Optimized copy and landing pages for search engine optimization.Performed ongoing keyword research including discovery and expansion of keyword opportunities.Trained and supervised marketing personnel.

Consulted directly with high profile clients in the hospitality industry based in the United States and Mexico.Implemented SEO techniques through analysis of traffic and search engine trends.Optimized landing pages, copy and all web-based elements to improve conversions, page consumption and engagement.Utilized company’s content management system to update and ensure accuracy of website content.Provided website analytics data to define the user interface and experience, conversion tracking and SEO performance utilizing website analytic tools such as Google Analytics, Google Search Console and Screaming Frog.Performed high-level analysis of client sites and created executive summaries used for presentations to clients.Implemented social media marketing strategies to increase brand awareness, reach and engagement.Worked closely with management and subject matter experts to define and achieve clients '​ business goals.Developed and maintained customer relationships while introducing new product lines.Received high marks and positive feedback on client surveys.

Prepared and pitched newsletters, announcements, press releases and other collateral materials to media.Conducted client and client target research.Proofread and edited attorney-generated marketing materials such as letters and articles.Drafted and updated attorney bios, practice group descriptions and firm-wide brochures.Created and executed internal newsletter.Assisted Manager of Marketing & Communications with event-planning recommendations, evaluation, measurement and follow-up consistent with the event strategy.Assisted with development and implementation of marketing and community service events.Provided communications team with business strategies, social media, media relations and tracking communications results.

Reviewed various media images and videos for accuracy, based on set provisions.Corresponded daily with management regarding issues.Exceeded daily, weekly and monthly goals.

Created engaging content for major social media platforms.Implemented social media and email marketing strategies to strengthen brand awareness and create media partnerships.Developed and presented ideas for social media marketing.Worked with social applications including Hootsuite, BuzzSumo and TagBoard.Monitored and analyzed traffic trends in order to hone social strategy.

Developed and managed content for social media accounts.Monitored and replied social media interactions/conversations.Reported live coverage of event on social media.Presented digital marketing initiatives to increase awareness and social engagement for brand.Analyzed analytics to gauge the success of campaign.

Proposed new website outline and drafted copy in Spanish and English.Managed website (WordPress) and updated content.Increased brand awareness through creation and management of social media channels.Fostered relationships with local influencers and crafted email database.Maintained archive of images, videos, or previous work products, editing them as required for future purposes.Performed in-depth research to identify and analyze target markets and trends.

Collaborated with management to optimize and implement overall digital marketing campaignDesigned editorial content strategy; curated and segment editorial content to increase engagement and channel growth; collaborated across teams to identify contentDelivered social media monitoring and effectiveness reports to managementCommunicated customer concerns and provided ideas for improvement

Managed social media channels for a variety of clients, including Facebook, Pinterest, Twitter, Instagram. Worked with the marketing, creative, and customer service team to create high quality and timely content.Managed the social media editorial calendar and ensured the content was published by the specified deadline.Researched and pitched ideas for blog posts and wrote content in English and Spanish.Responded to comments and customer queries in a timely manner.

Designed social media strategy in line with brand identity, target audience and goals.Maintained the company's social media networks, monitoring brand mentions and brand reputation.Identified opportunities to expand the scope of social media campaigns and engagement.Responded to all inquiries promptly, ensuring positive customer relationships.Collaborated with influencers and brands to promote products and services.

Managed social media channels including Twitter, Facebook and Pinterest.Provided regular reports showcasing the overall growth of channels.Conducted online research for targeted buyers’ demographics.Reviewed goals and strategized to increase consumer interaction.Designed, executed, and tracked social media sweepstakes.

Drafted, edited and proofread communications-related writing including blog posts and press releases.Monitored local and national print and online news sources, especially key columns and blogs for weekly media report.Assisted with social marketing outreach functions, including live updates to Twitter and Facebook accounts.Developed long-term social marketing plan for brand.Presented new findings at weekly communications committee meetings.