Alex Emanuel

Alex Emanuel Email and Phone Number

Marketing Director @ BeOne Medicines
California, United States
Alex Emanuel's Location
San Francisco Bay Area, United States, United States
Alex Emanuel's Contact Details
About Alex Emanuel

Leader in healthcare multi-channel / digital marketing, content strategy and commercial operations with 15+ years in the industry. Proven success in driving business outcomes through inspiring marketing, sales enablement, innovation, and optimization.Areas of expertise: Pharmaceutical, biotech, medical products and life science industries. Marketing, Digital Marketing, Relationship Marketing, Sales operations, Marketing operations, Commercial analytics, Cross-functional team leadership, People/line management, Agency management, Sales enablement, Commercial system design and implementation including CRM and BI, Commercial training.

Alex Emanuel's Current Company Details
BeOne Medicines

Beone Medicines

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Marketing Director
California, United States
Website:
beonemedicines.com
Employees:
1970
Alex Emanuel Work Experience Details
  • Beone Medicines
    Marketing Director
    Beone Medicines
    California, United States
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  • Beigene
    Marketing Director
    Beigene Mar 2022 - Present
    Cambridge, Ma, Us
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  • Beigene
    Associate Director, Marketing
    Beigene May 2020 - Feb 2022
    Cambridge, Ma, Us
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  • Beigene
    Associate Director, Digital Strategy
    Beigene Apr 2019 - May 2020
    Cambridge, Ma, Us
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  • Genentech
    Sr Product Marketing Manager, Respiratory Franchise
    Genentech Aug 2018 - Apr 2019
    South San Francisco, California, Us
    Product marketing for Esbriet and Pulmozyme brands. Created, executed and optimized tactics that drove results.Built and launched first marketing material and device ordering platform supporting Cystic Fibrosis centers, HCPs.Sales rotation: led customer relationships and sales for Esbriet in Dallas, Texas territory while on full-time rotation.
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  • Genentech
    Sr Multichannel Marketing Manager, Interactive Marketing Department
    Genentech Apr 2016 - Aug 2018
    South San Francisco, California, Us
    Interactive multi-channel marketer for a key oncology brand, and for corporate-level readiness for the launch of biosimilars of Genentech's flagship products. Responsible for growth in digital channels and effective customer experience. Led integrated digital marketing strategy, planning, budget management, execution, and optimization. Cross-functional coordination with brand, regulatory, legal and medical teams.Channels included website/SEO, SEM, paid media, interactive iPad tools for sales teams ('iDetail'), emails, mobile alerts, Patient RM programs and call center. Developed and led commercial-wide 'Marketing Excellence' trainings on Digital and Relationship Marketing
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  • Genentech
    Sr Program Manager, Interactive Marketing Department
    Genentech Aug 2014 - Apr 2016
    South San Francisco, California, Us
    Program management for all patient and customer digital and relationship marketing campaigns for two oncology brands including a launch brand.Partnered internally and with agencies to manage cross-audience, multi-channel marketing campaigns, including annual planning, project implementation, risk assessment, and tactic data quality.Channels included website/SEO, SEM, paid media, interactive iPad tools for sales teams ('iDetail'), emails, Patient RM programs and call center.
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  • Genentech
    Insights Lead, Interactive Marketing Department
    Genentech Feb 2013 - Jul 2014
    South San Francisco, California, Us
    Insights team lead of 8 people (5 employees, 3 contractors) in Interactive Marketing department with cross-portfolio responsibilities for Genentech’s 24 brands. Department manages web, search, display media, email programs, mobile alerts, webinars, field-based interactive tools (sales enablement), call centers and mobile apps.Led the championing of data-driven decision-making and KPIs, managing data and reporting solutions and driving the adoption of new innovative ways to measure the impact of department programs. Recruited, trained and supported team with clear performance goals, evaluation and professional development.Accountable for all brand-focused data operations, regular reporting, ad hoc analytics, and cross-portfolio technology solutions such as A/B testing (Optimizely), Social Media (Sysomos), Voice of Customer online surveys (iPerceptions), business intelligence (Tableau)
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  • Genentech
    Business Unit Lead, Sales Analytics And Operations
    Genentech Jan 2010 - Feb 2013
    South San Francisco, California, Us
    Sales Operations Lead with a team of up to 7 analysts for gMET and then IMPACT Business Units covering 8 in-line brands in endocrinology, metabolism, pulmonology, thrombolytics and virology, and pipeline products in CNS and metabolism. ~1,000 sales people. Worked with sales leadership and cross-functional partners to understand, challenge and define business needs and translate into innovative and actionable analyses, reports, and tools. Accountable for all sales operations and analytics, web and mobile BI and reporting, sales force automation (CRM) systems, customer targeting, incentive compensation, territory design.
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  • Zs
    Manager
    Zs Jul 2002 - Jan 2010
    Evanston, Il, Us
    Sales, marketing and operations consulting, focused on clients in the pharmaceutical, biotech, medical products and life sciences industries.Led and implemented over 60 sales and marketing projects focused on strategy, market research, forecasting, analytics and sales operations.
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Alex Emanuel Skills

Analytics Sales Operations Cross Functional Team Leadership Management Consulting Biotechnology Strategy Pharmaceutical Industry Competitive Analysis Business Analytics Marketing Product Launch Analysis Sales Effectiveness Medical Devices Business Strategy Market Research Segmentation

Alex Emanuel Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Managerial Economics
  • University Of Cambridge
    University Of Cambridge
    Engineering

Frequently Asked Questions about Alex Emanuel

What company does Alex Emanuel work for?

Alex Emanuel works for Beone Medicines

What is Alex Emanuel's role at the current company?

Alex Emanuel's current role is Marketing Director.

What is Alex Emanuel's email address?

Alex Emanuel's email address is ae****@****ern.edu

What is Alex Emanuel's direct phone number?

Alex Emanuel's direct phone number is +1 650-225*****

What schools did Alex Emanuel attend?

Alex Emanuel attended Northwestern University - Kellogg School Of Management, University Of Cambridge.

What skills is Alex Emanuel known for?

Alex Emanuel has skills like Analytics, Sales Operations, Cross Functional Team Leadership, Management Consulting, Biotechnology, Strategy, Pharmaceutical Industry, Competitive Analysis, Business Analytics, Marketing, Product Launch, Analysis.

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