Alex Mclean Email & Phone Number

Melbourne, Vic, Au

Mulgrave, Vic, Au

Covering the areas of communications, customer, performance and product, I lead a team of 30 passionate and dedicated colleagues.

Mulgrave, Vic, Au

With the inclusion on New Zealand marketing, I am now responsible for marketing and communications for the MINI brand across two markets. Whilst leading a team of four direct reports, my responsibilities include the strategic management across a variety of approaches including major ATL campaigns, always-on digital performance strategies, a detailed social and content marketing strategy, partnerships, sponsorships and events.

Mulgrave, Vic, Au

Following my tenure as the CRM & Digital Marketing Manager, I have recently been successfully promoted to the position of National Marketing Manager for MINI here in Australia. As the key lead for all marketing and communication strategies, I compliment the short and long term business objectives and direct a team of three to deliver on all marketing objectives.

Mulgrave, Vic, Au

I managed all CRM and online activities for the iconic MINI brand here in Australia, including all strategy relating to SEO, SEM, Social, Display, Remarketing and Marketing Automation. This hybrid role is particularly relevant considering the trend that sees these two areas blend into one. Furthermore it sees me as customer champion for MINI in Australia, driving the marketing strategy to compliment a customer centric and first approach to all communications. This work has seen a significant uplift in sales in particular retention sales since I began in the role. Most recently I have led a project to launch a brand new and mobile first website for the MINI brand, which has also been rolled out across our complete dealer network. This website not only takes on the new refreshed brand CI but also importantly has a sophisticated suite of back-end platforms plugged in. This includes a CRM marketing automation platform integrated within all forms and a connection into the LinkedIn Lead Accelerator platform; a first in market for automotive here in Australia. Day to day I manage all performance network digital communications and our remarketing strategy, which includes a content focus to nurture prospects to the next stage of the buying process. The CRM element of my role focuses not only on the aforementioned automation strategy but also on the BTL communication strategy of the MINI brand, including all data and insight analysis so as to increase our loyalty sales going forward as well as enquiry target implementation and evaluation. The latter helps drive innovative and out-of-the-box solutions to any current business problems. Although this is just a snapshot of my current role, this fused opportunity as the CRM and Digital Marketing Manager has helped accelerate my personal and professional growth as the MINI brand continues to grow in the Australian market.

Mulgrave, Vic, Au

A focus on all promotional and retail advertising projects. Additionally I was the key contact and support for the network of 20 MINI dealerships across the country.

Sydney, New South Wales(Nsw), Au

At Ogilvy (Melbourne) I worked across both the BMW and MINI brands developing all brand and retail communications from client to creative to production, through such media as TV, radio, press, outdoor, digital and CRM.I was responsible for a variety of jobs including new vehicle launch campaigns, briefing creative and production alike to develop material not only for traditional media and dealer collateral but also for integration into the digital and CRM teams. Strategically I enjoyed developing opportunities for the future of the brands within Australia and within the idiosyncratic automotive market.In addition I was involved in several new business pitch processes, across a variety of industries.

Millers Point, New South Wales, Au

At Belgiovane Williams MacKay I built my foundation in a corporate structure, within a marketing context. My initial everyday duties were running WIPs and time management with the role developing as my foundation did. With this growth came the management of more complex duties and developing into a fully fledged Account Service 'suit'. I briefed both creative and production in all ATL and BTL communication pieces including many digital components - I was grateful to be in a great position to learn the ins-and-outs, requirements and specifications for such a range of media channels. The portfolio of clients that I worked on included FMCG giant Simplot Australia (Birds Eye, Leggo’s, Edgell and I&J) and the financial client of GE Money.

Bachelor Business And Commerce And Bachelor Of Communication, Marketing Communication And Communication

Vce, Vce