Alex Mclean Email and Phone Number
Alex Mclean work email
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Alex Mclean personal email
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I am Alex McLean, a dynamic marketing leader driven by results and a passion for overcoming business challenges with innovative solutions. Currently, I hold the esteemed position of General Manager of Marketing at BMW Australia.🏢 BMW Australia: Driving Innovation and Excellence 🌟My journey in the marketing world has been enriched by my background in the agency realm. Over time, I have honed my expertise in various domains, including retail and franchise marketing, CRM, SEO, SEM, website development, online strategies, and unforgettable experiential campaigns. This comprehensive approach to marketing has empowered me to create captivating customer experiences and fuel significant growth for the BMW brand.🏎️ Uniting a Team of Visionaries 🤝I firmly believe in the power of teamwork and collaboration. Guiding a team of 31 talented individuals who share my passion for elevating the BMW Brand and Product in the Australian market is a true privilege. Together, we thrive on creativity and innovation, staying at the forefront of the automotive industry.📈 Data-Driven and Customer-Centric 🎯Data insights drive me, and I leverage them strategically to fine-tune our marketing initiatives. My customer-centric approach ensures a deep understanding of our audience's needs, leading to campaigns that resonate and foster lasting connections.🌏 A Global Perspective with Local Impact 🌐My experience has granted me a global perspective while appreciating the importance of local nuances. By blending international best practices with tailored strategies, we consistently achieve exceptional results for BMW Australia.🎓 Lifelong Learner and Mentor 📚I strongly believe in continuous learning, always seeking opportunities to enhance my skills and stay ahead in the ever-evolving marketing landscape. Additionally, mentoring and supporting the growth of aspiring marketing professionals bring me immense satisfaction.🌟 Let's Connect! 🤝If you are eager to explore marketing trends, discuss opportunities, or share insights, I welcome connections from like-minded individuals and industry peers. Together, let's pave the way for remarkable achievements!#MarketingLeader #BMW #Automotive #CustomerExperience #Teamwork
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General Manager - MarketingBmw Group AustraliaMelbourne, Vic, Au
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General Manager - MarketingBmw Group Australia Jan 2022 - PresentMulgrave, Vic, AuCovering the areas of communications, customer, performance and product, I lead a team of 30 passionate and dedicated colleagues.
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Head Of Marketing - Mini Australia & New ZealandBmw Group Australia Jan 2019 - Jan 2022Mulgrave, Vic, AuWith the inclusion on New Zealand marketing, I am now responsible for marketing and communications for the MINI brand across two markets. Whilst leading a team of four direct reports, my responsibilities include the strategic management across a variety of approaches including major ATL campaigns, always-on digital performance strategies, a detailed social and content marketing strategy, partnerships, sponsorships and events.
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National Marketing Manager - Mini AustraliaBmw Group Australia Jan 2017 - Jan 2019Mulgrave, Vic, AuFollowing my tenure as the CRM & Digital Marketing Manager, I have recently been successfully promoted to the position of National Marketing Manager for MINI here in Australia. As the key lead for all marketing and communication strategies, I compliment the short and long term business objectives and direct a team of three to deliver on all marketing objectives.
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Crm & Digital Marketing Manager - Mini AustraliaBmw Group Australia Dec 2014 - Jan 2017Mulgrave, Vic, AuI managed all CRM and online activities for the iconic MINI brand here in Australia, including all strategy relating to SEO, SEM, Social, Display, Remarketing and Marketing Automation. This hybrid role is particularly relevant considering the trend that sees these two areas blend into one. Furthermore it sees me as customer champion for MINI in Australia, driving the marketing strategy to compliment a customer centric and first approach to all communications. This work has seen a significant uplift in sales in particular retention sales since I began in the role. Most recently I have led a project to launch a brand new and mobile first website for the MINI brand, which has also been rolled out across our complete dealer network. This website not only takes on the new refreshed brand CI but also importantly has a sophisticated suite of back-end platforms plugged in. This includes a CRM marketing automation platform integrated within all forms and a connection into the LinkedIn Lead Accelerator platform; a first in market for automotive here in Australia. Day to day I manage all performance network digital communications and our remarketing strategy, which includes a content focus to nurture prospects to the next stage of the buying process. The CRM element of my role focuses not only on the aforementioned automation strategy but also on the BTL communication strategy of the MINI brand, including all data and insight analysis so as to increase our loyalty sales going forward as well as enquiry target implementation and evaluation. The latter helps drive innovative and out-of-the-box solutions to any current business problems. Although this is just a snapshot of my current role, this fused opportunity as the CRM and Digital Marketing Manager has helped accelerate my personal and professional growth as the MINI brand continues to grow in the Australian market.
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Retail Marketing Specialist - Mini AustraliaBmw Group Australia Apr 2013 - Dec 2014Mulgrave, Vic, AuA focus on all promotional and retail advertising projects. Additionally I was the key contact and support for the network of 20 MINI dealerships across the country.
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Senior Account ManagerOgilvy Australia Dec 2011 - Apr 2013Sydney, New South Wales(Nsw), AuAt Ogilvy (Melbourne) I worked across both the BMW and MINI brands developing all brand and retail communications from client to creative to production, through such media as TV, radio, press, outdoor, digital and CRM.I was responsible for a variety of jobs including new vehicle launch campaigns, briefing creative and production alike to develop material not only for traditional media and dealer collateral but also for integration into the digital and CRM teams. Strategically I enjoyed developing opportunities for the future of the brands within Australia and within the idiosyncratic automotive market.In addition I was involved in several new business pitch processes, across a variety of industries. -
Account ManagerBwm Dentsu Aug 2010 - Dec 2011Millers Point, New South Wales, AuAt Belgiovane Williams MacKay I built my foundation in a corporate structure, within a marketing context. My initial everyday duties were running WIPs and time management with the role developing as my foundation did. With this growth came the management of more complex duties and developing into a fully fledged Account Service 'suit'. I briefed both creative and production in all ATL and BTL communication pieces including many digital components - I was grateful to be in a great position to learn the ins-and-outs, requirements and specifications for such a range of media channels. The portfolio of clients that I worked on included FMCG giant Simplot Australia (Birds Eye, Leggo’s, Edgell and I&J) and the financial client of GE Money.
Alex Mclean Skills
Alex Mclean Education Details
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Monash UniversityMarketing Communication And Communication -
Melbourne Grammar SchoolVce
Frequently Asked Questions about Alex Mclean
What company does Alex Mclean work for?
Alex Mclean works for Bmw Group Australia
What is Alex Mclean's role at the current company?
Alex Mclean's current role is General Manager - Marketing.
What is Alex Mclean's email address?
Alex Mclean's email address is al****@****ail.com
What schools did Alex Mclean attend?
Alex Mclean attended Monash University, Melbourne Grammar School.
What are some of Alex Mclean's interests?
Alex Mclean has interest in Education, Health.
What skills is Alex Mclean known for?
Alex Mclean has skills like Advertising, Digital Marketing, Crm, Marketing Communications, Brand Development, Account Management, Digital Strategy, Online Marketing, Marketing Strategy, Brand Management, Marketing, Online Advertising.
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