As the Senior Director of Marketing, I bring a blend of creativity, strategic thinking, and hands-on experience to drive brand growth and market presence. My expertise spans packaging design, digital marketing, PPC advertising, and the management of e-commerce platforms like Shopify and Amazon, with a strong focus on design optimization for conversions. I am passionate about leveraging data to craft compelling marketing campaigns that resonate with audiences and deliver measurable results. Leading with empathy, I am committed to nurturing high-performing teams and fostering a culture of continuous learning and innovation. In 2024, I was the sole representative for Bodhi Dog at the 136th Guangzhou Canton Fair to find product and market opportunities as we strategized business objectives for 2025. Bridging the gap between cultures through business has been a rewarding experience, and I look forward to continuing to build personal relationships with our vendors while maintaining the utmost professionalism for the Bodhi Dog brand. My experience and understanding of the production and manufacturing process has given me invaluable insight into continuing to build a brand for success.

Improved product listing creative images, graphics, descriptions, keywords, and unique product features on Amazon and Shopify through A/B testing. I touched every product in our catalog in some way (230+ unique SKUs) to increase conversions and sales.Designed engaging graphics and crafted compelling copy for marketing strategies, highlighting key features of our products to enhance market presence and drive customer engagement.Researched new products, ideated customizations/unique product development features for market opportunities, and managed and coordinated outreach to production, vendor, and private label teams.Hosted hour long livestreams 5x/week in which I extemporaneously provided my user experience with Bodhi Dog products, thus in turn helping meet sales goals. Created, monitored, and groomed Amazon PPC campaigns (product, sponsored, video, and brand) for optimal ACOS, CPC, and CTR.Managed social media strategy team/calendar and ideated content, provided direction/briefs for Amazon Posts, Instagram Posts, Instagram Reels, Instagram Stories, TikTok Shop, and TikTok. Ideated and presented marketing strategies for the business across all platforms: ads, social, email marketing, and product listing content.

Managed projects for all things design and production including working with print vendors for specs, templates, and building Adobe Creative Suite artwork/files for product labels and promotional materials. Worked with video production team to copywrite script, directed shot list, and assisted in editing videos down for duration requirements using PremierePro and DaVinci Resolve. Sole photographer for the Bodhi Dog team, which entails directing product and lifestyle photos for each product, retouching and color correcting, and uploading them to our e-commerce platforms.

Wedding Suites & MaterialsLogos & Vector DesignResume Redesign & Personal AnnouncementsPromotional Flyers & AdsSocial ContentHoliday Cards & Direct MailInfographics, Forms, & Web Content Presentations and Decks

Led, inspired, mentored, and managed a team of 10 Studio designers and advocated for their growth and development. Assisted Studio Director with interviews, developing team processes, training, and department organization.Ensured project deliverables were handled in a timely manner to meet deadlines, and collaborated with account teams to adjust client expectations when needed.Ideated process improvements for increased efficiency and quality of final creative, and ensured those procedures were executed flawlessly for both print and digital.Collaborated with various departments to resolve technical issues with end-user platforms and printing quality concerns.Notable brands on which I’ve worked during my 8-year tenure at EP+Co: Verizon + VZ Packaging, Denny’s, eBay, Tumi, Lowe's Home Improvement, Califia Farms, Lennar Homes, The UPS Store, Sears Auto Center, John Deere, Men’s Warehouse, Morgan Stanley, Pilot Flying J, Strayer University, Greenville Humane Society, Milliken, Michelin, Advance America, Scansource, and Greenville Drive.

Inspected files created in Studio for Quality Assurance.Led the Verizon Brand Compliance team, which examined all Verizon files produced in Studio to ensure adherence to Verizon’s Masterbrand. All creative would be submitted through a portal to be graded by Verizon for compliance review. EP+Co successfully attained 95+ score for many quarters, making us one of the top 3 agencies in Brand Compliance scoring.

Led the effort in updating creative when Verizon released a new Brand look, overhauling hundreds of individual creative pieces.Became a resource for entry-level designers and assisted in improving their projects while adhering to strict, ever-evolving brand guidelines.

Designed various pieces such as flyers, posters, in-store/point of sale creative, menus, placemats, playbooks, billboards, direct mail, social media, tri and bi-folds, decks, presentations, coupons, experiential and trade show graphics, vehicle wraps, animated and static banners, and design and coding of HTML-sourced flyers and emails while focusing on user-centric design.

Assisted in rebrand of Clemson University buildings by designing branded wall artwork discussing the history of the college and various buildings on the campus.

Assisted in creating and designing the layout of Decipher Creative Inquiry, a college magazine in which students research and theorize on various scientific methods and breakthroughs in the modern scientific age.

Designed and edited new and existing packaging design and artwork.Designed digital and physical 3D mockups for potential and current packaging products.Created packaging side panels for promotions and campaigns.Collaborated with marketing department to advertise the company’s sustainability platform.Created web pages and HTML advertisementsDesigned sales sheets, presentations, and marketing materials

Designed flyers, banners, web page mockups, and monthly newsletter.Wrote articles for monthly newsletters and edited other staff member’s articlesManaged new leads and sales.Triaged incoming customer requests and technical calls to increase efficiency.Set up technical cases and assigned them to the appropriate technician.Maintained the Authorized Training Center and updated scheduling for upcoming classes.Organized and updated digital accounting information using Sage Mas90/200 and Sage CRM software.