Alex Englehart Email & Phone Number

Chicago, IL, US

Boston, Massachusetts, US

Chicago, IL, US

- Lead social strategy for Allergan Cosmetic brands, including Botox® Cosmetic & Juvéderm.- Develop influencer campaign strategy & handle day-to-day implementation of influencer plans.- Present social best practices, ideas and initiatives to internal agency teams, clients, and partner agencies. - Craft creative briefs for social; educate and guide creative.

As part of my work at Critical Mass, I was assigned to We Are Unlimited as a Social Strategist.- Partner with cross-agency teams to mine behavioral and social insights to drive campaign strategies.- Establish campaign social strategy for national McDonald's activations.- Craft creative briefs for social; educate and guide creative teams on content and.

Calgary, Alberta, CA

- Worked with internal teams to develop social strategy for clients like ASICS, ExxonMobil, and TransUnion.- Simultaneously managed timelines, deliverables, and client expectations across campaign activations.- Collaborated with interagency partners to deliver weekly analytics reports on social campaign activations. - Developed creative briefs for social.

• Main point of contact for digital and social strategy, planning & execution of programs across the full portfolio of Unilever brands & listed retail partners (Target, Family Dollar, Dollar General, Kroger, Publix.
• Acted as social team lead for Ragu and Bertolli campaigns across listed retailers (Target, Ahold, Kroger, Safeway, Walmart).
• Handled budgets for social programs & managed client expectations regarding capabilities, scope and deliverables.
• Created benchmarks and methods to measure the effectiveness of social marketing campaigns & initiatives.
• Provided clients digital and social recommendations for budget spends in these areas.

• Assist in the development and execution of social marketing and retail influencer campaigns.
• Produce creative briefs and resource copy for creative execution.
• Research and establish relationships with key influencers across several online platforms.
• Act as a liaison between retail influencers and accounting, ensuring quick and easy fulfillment of contracts.
• Utilize HTML to develop electronic press kits for campaign promotion.
• Maintain up-to-date analytics reports for on-going social and digital marketing campaigns.

Chapel Hill, North Carolina, US

• Worked with the marketing and communications team to execute components of the organization's marketing plan.
• Generated content and content calendars for the organization’s social media channels. Live-tweeted events, managed social communities and collected user content for reposting.
• Developed targeted marketing communications and marketing materials for Carolina Science Cafe and Teen Science Cafe, which resulted in tripled attendance for Teen Science Cafe.
• Produced a monthly newsletter with click through rates 35% above industry average and open rates 90% above industry average.
• Created website content in HTML, using Drupal and ColdFusion platforms.
• Wrote radio ads, news releases and website copy.

Chapel Hill, North Carolina, US

• As part of my work with Morehead Planetarium and Science Center I was offered the opportunity to work with their statewide initiative, the North Carolina Science Festival.
• Wrote content calendars for social media channels and managed social communities.
• Managed marketing and communications assistant team.
• Produce a monthly newsletter with click through rates 46% above industry average and open rates 95% above industry average.

Assisted with market research and due diligence on multiple marketing and advertising projects.

• Responsible for shooting videos, writing blogs and articles, and updating social media for rAVe [Publications], a digital publication covering the residential and commercial audiovisual industries.
• Interviewed CEOs, Presidents, marketing managers and other employees on video abouttheir company and its products.
• Created content for the rAVe Publication’s Twitter account, including live-tweeting events.
• ! Shot and edited videos for publication on the organization’s website.

• Led the external communications team of UNC Relay For Life.
• Designed communication strategies and collaborated in event planning, resulting in morethan $350,000 raised in two years.
• Wrote, shot and edited promotional videos. Developed promotional materials and graphicsfor distribution.
• Managed content marketing efforts for the organization.
• Managed the organization’s website and social media profiles.
• Directed, supported and budgeted for a 20 person marketing and communications team.

Pittsboro, NC, US

• Designed a public relations plan for the Predators Not Pets campaign, to be implementedafter the introduction of a bill to the N.C. General Assembly.
• Created social media content, press releases and promotional materials for future ! implementation.

Maintain and update student lockers school-wide. Distribute student information. Oversee classroom setups. Streamline school storage buildings. Operated as a repair technician during school hours. Assisted parents and students during the first school day.

Chapel Hill, NC, US

Operated music software at the UNC Boshamer Stadium during University of North Carolina at Chapel Hill baseball games.

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication And Political Science

High School