Pantheon powers over 200,000 sites, serving billions of pages every month. As Director of Design, I hired an end-to-end Design & UX team with Product Designers, UX Researchers, Design System Designers, UX Engineers, Brand Designers, Motion Designers, UX Writers, and DesignOps talent. During my time at Pantheon, the company raised $100M in capital to fund growth and innovation, and grew from $65M to over $110M in revenue. Our pioneering work evolved WebOps from a concept to a category endorsed by G2, IDC, Forrester, Constellation and embraced by other players like Optimizely and Google. We elevated Pantheon’s brand and reputation with the NASDAQ Times Square Billboard and significant mainstream media, including Fox News, Fortune, Fast Company, Entrepreneur, The Inc. 5000, Gartner Peer Insights and social media, driving 19 thousand LinkedIn followers. We rolled out new products such as Autopilot and Front-End Sites, expanding our footprint within our customers’ portfolio of websites. Our deliverables included: strategy, governance, and planning documentation, Figma prototypes, design system toolkits (for React and Drupal), quarterly UX Research publications, brand guidelines, journey mapping, and innovation workshops. Additionally, I had strong ties with Business Operations, handling relationships with agencies, and managing legal contracts, annual budgets, application renewals, and decommisioning.

Pictoclik provides digital tools and services for the Bay Area’s film industry. Its mission is to turn into a one-stop resource hub for both emerging and established industry talent. Additionally, Pictoclik is the proud organizer of the Annual Pictoclik Film Festival and the Pictoclik Film Fair.

As the Director of Design at Blurb, I led the Brand and UX strategy through a transformative era, ultimately leading to Blurb’s acquisition by publishing giant RPI (Reischling Press). I hired, trained, and led the Design team (both in-house and contractors), implementing streamlined design processes using agile methodologies. Under my guidance, our Design team served 2 brands in 7 languages, achieving the milestone of 22 million units shipped across 70 countries. We surpassed previous records in email engagement and sales, marking a significant achievement. Some notable deliverables included: the successful launch of a mobile app, the transformation of our desktop app, the rebranding and relaunch of 2 websites (Blurb and Magcloud), creation of field marketing materials, establishment of an unrivaled newsletter machinery in comparison to competitors, and the development of thought leadership content. This content spanned books, blog posts, and in-person speaking engagements, positioning Blurb as a recognized industry leader in the self-publishing arena.

As a Senior Creative Strategist at Fluid, I spearheaded design direction and collaborated with cross-functional teams to deliver both product and brand initiatives globally and throughout multiple platforms. In addition to managing a creative staff, I mentored and diversified a team spanning multiple disciplines, enabling us to deliver innovative and impactful work. Notably, I worked with major clients such as Clorox (Brita, Fresh Step, PineSol), The North Face, Levi's, Theory, Calvin Klein, and others.

Execute digital campaigns, movies, and interactive pieces for FreshStep.com. Redesign the shopflow experience for Levi's flagship web store. Redesign PineSol.com and ideate user generated enhancements.

Ultimate design/strategy machine. I help experiences make sense and look so so sweet.

Design websites (such as The North Face, Benefit Cosmetics, RedKap) and looking good while at it.

Photographer and graphic designer for high end weddings, bar mitzvah parties, and events in Puerto Rico. We provided boutique photography and design services to families such as the Fonalledas: owners of the largest shopping malls in the Caribbean. Our work was featured in Martha Stewart's Weddings magazine.

Produced motion graphics and design work for UCTV at Radio Universidad. Unidad De Cine & Television.