Alexey Kulikov

Alexey Kulikov Email and Phone Number

Business Development Manager HoReCa and B2B @ RB
Russia
Alexey Kulikov's Location
Russia, Russian Federation
Alexey Kulikov's Contact Details

Alexey Kulikov work email

Alexey Kulikov personal email

n/a
About Alexey Kulikov

Special projects expert with development experience of National Key Accounts, regional On-Trade and B2B markets in the interests of leading International FMCG brands.Core competencies:• Throughout my professional career, I consistently immersed myself in various areas of business, studied the key processes from within, and was successful in a wide range of positions, both in sales and in trade marketing• There are many cross-functional cases in my portfolio, including projects with S7 Airlines, Kidzania Moscow Burger King, Subway, Formula Kino, Kinomax, Ginza project, Shokoladnica, RosInter, EC Riviera (Kazan), EC KinAp (Samara), Food- Master (Novosibirsk), Tank Beer project, Kozlovna beer restaurants• Ability to build optimal effective relations with the image customers• I am able to develop new markets, channels, premium and mainstream products• Excellent practical experience in conducting long-term multi-level negotiation campaigns with national clients, in-depth knowledge of commercial and legal nuances of cooperation with segment leaders• Developed emotional intelligence and a conscious approach to WIN-WIN in the negotiations• Knowledge of business processes of distributors, well-developed mechanisms for involving partners in joint projects of promotion and development• Strong leadership qualities (from 4 to 26 people in team). Have experience of managing people outside of administrative jurisdiction and remote employees• Good experience in the recruitment, evaluation, training and adaptation of personnel, as well as the formation and development of strong stable teams• Ability to effectively pass through changes (legislative, structural, professional), quickly update competencies, successfully learn new information, synchronize experience and develop new approaches• Among my professional values: respect, curiosity, attention to detail, the pursuit of excellenceReady for relocation.

Alexey Kulikov's Current Company Details
RB
Business Development Manager HoReCa and B2B
Russia
Website:
reckitt.com
Employees:
33871
Alexey Kulikov Work Experience Details
  • Rb
    Business Development Manager Horeca And B2B
    Rb
    Russia
  • Rb
    Business Development Manager Horeca & B2B
    Rb Jul 2020 - Present
    Москва, Россия
    Net Revenue of HoReCa/B2B operations has grown by 48% in 2023 vs 2022 and by 21% in 2022 vs 2021 thanks to channel relevant strategy implementation and new distributional contracts signed.• Worked out and implement development strategy for HoReCa/B2B segment• Reached the target KPIs on national level (Net revenue, % of Trade spend, GM% and others)• Geo expansion of B2B operations• Tenders' shipments management through partners to government and other organizations • Special cross-functional project with Lysol brand in Kidzania Moscow is implemented• Professional line of products is launched in Russia• Effective management of dedicated HoReCa team
  • Sady Pridonia
    National Horeca Manager
    Sady Pridonia Jan 2019 - Jul 2019
    Москва, Россия
    Responsible for sales in channel in Division Center and for the development of HoReCa National key accounts.- Worked out channel strategy in the context of the company's goals- Signed contracts with specialized HoReCa distributors- Negotiated and signed agreements with key chains (Cofix, Azimut, Radisson, Bulldozer Group)
  • Efes Rus
    Regional On-Trade Manager (Division Center)
    Efes Rus Jul 2016 - Apr 2018
    Moscow, Russian Federation
    Over the past 2 years, the share of Efes Rus in beer market has grown by 2.5%. For a tough highly competitive market, this result provided the company with a confident 2nd place. In this result there is my contribution, considering area of my responsibility: 20% of the total volume of HoReCa and 1900 outlets. Managed a sales team (26 people), top contracts and pool of distributors.Key achievements:2017: Sell-out was increased by 11% vs PY, Margin segment share +5%, Rate of sales +8% thanks to successful implementation of Trade Marketing initiatives.2016: ACB (+38% vs PY) and sales volume (+9%) were significantly increased thanks to successful structure changing and effective realization of Moscow attack plan.- Worked out and implemented regional development strategy for Division Center incl. developed regional sales structure to cover all distributional channels- Reached distributional targets on regional level (Sales volume, ACB, ROS per outlet and others)- Conducted negotiations with key customers on sales terms and further development plans- Managed all Trade Marketing activities in Division Center. Several motivational programs for sales teams were conducted, and a number of activities aimed both at increasing the sales volume and on the Brand's image. Implemented more than 20 tailored made projects in 2017. The growth of the index of representation and visibility in outlets by 20% in 2017
  • Efes Rus
    National On-Trade Key Account Manager
    Efes Rus Apr 2012 - Jul 2016
    Moscow
    Responsible for 21% of Total On-Trade channel volume, for more than 1600 outlets across Russia. Key achievements:+22.3% sales volume increase from 2013 to 2016. First time NKA’s sales operations became profitable in mid 2015 thanks to successful changing brands portfolio split and implementation of visibility/activation strategy.- Developed and implemented a Business Strategy for On-Trade Key Accounts- Managed On-Trade KA operations at Burger King chain, Subway, Sbarro, Formula Kino, Kinomax cinema, IKEA, Azimut hotels, Ginza Project, Shokoladnica, EC Riviera (Kazan), EC KinAp (Samara) and others- Managed the financial resources upon annual plan. Evaluated and optimized the budget & channel profitability- Harmonized brand portfolio across all partners affected by Efes / SABM integration- Developed and implemented a Business development plans and visibility packages for each NKA- Developed special channel projects: Tank beer, Kozlovna Bar concept
  • Sabmiller
    On-Trade Development Manager / Head Of Brand Ambassadors
    Sabmiller Nov 2009 - Mar 2012
    Moscow, Russian Federation
    In my area of responsibility were the strategic development and sales support of Miller and Redd's brands at the federal level, and the Grolsch, Pilsner Urquell and Peroni Nastro Azzurro at the regional level. Key achievements:• Successfully transformed approaches to promotion by creating a team of brand ambassadors, and strengthening positions in the channel during the implementation of legislative restrictions in advertising.• Effectively managed the focal 400 outlets• Conducted at least 70 events (from St. Petersburg to Vladivostok) and implemented 50 tailored made projects per year.
  • Sabmiller
    On-Trade Projects Manager, Brand Activation Manager And Other Positions
    Sabmiller Feb 2004 - Nov 2009
    Moscow, Russian Federation
    My development in SABMiller Rus was dynamic. Starting from the position of On-Trade Key Account Supervisor, in the future I was successful in the role of Consumer Promotions and Events Supervisor, Brand Activation Manager and On-Trade Projects Manager. Key achievements:• Strengthened the portfolio with non-alcoholic SKU, abandoning third-party products• Brand Pubs development support ("Pilsner. Czech Beerhouse" & "Kozlovica") in focus locations• Developed and implemented of 8 National Consumer Promotions (both trade related and directly to consumer, including special events)• Managed implementation and evaluation of National Consumer BTL Programs for Zolotaya Bochka brand• Created Brand Activation Guidelines for remote employees
  • Coca-Cola Hbc
    Key Account Channel Development Executive (On-Premise) And Other Positons
    Coca-Cola Hbc Aug 1997 - Feb 2004
    Moscow, Russian Federation
    • Sales development on food-courts in Moscow

Alexey Kulikov Skills

Management Strategy Trade Marketing Advertising Marketing Project Management Conference Organization Negotiation Public Relations Event Management Fmcg Key Account Development Shopper Marketing Marketing Research Customer Insight Marketing Management Market Research

Alexey Kulikov Education Details

  • Мирэа (Ту)
    Мирэа (Ту)
    Bachelor'S Degree

Frequently Asked Questions about Alexey Kulikov

What company does Alexey Kulikov work for?

Alexey Kulikov works for Rb

What is Alexey Kulikov's role at the current company?

Alexey Kulikov's current role is Business Development Manager HoReCa and B2B.

What is Alexey Kulikov's email address?

Alexey Kulikov's email address is al****@****ler.com

What schools did Alexey Kulikov attend?

Alexey Kulikov attended Мирэа (Ту).

What skills is Alexey Kulikov known for?

Alexey Kulikov has skills like Management, Strategy, Trade Marketing, Advertising, Marketing, Project Management, Conference Organization, Negotiation, Public Relations, Event Management, Fmcg, Key Account Development.

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