Manage relations with a key retailer on the kids Russian market – Detsky Mir. Lead cross-functional and cross-companies cooperation with top Licensees(Lego, Hasbro, Mattel). Develop strategic partnerships with international Licensee in direct import business model to launch new brands and products on Russian market..KEY ACHIEVEMENTS:Achieved the high growth by 18% in 2017-2020 through identifying new opportunities in product development process, distribution, field execution and innovative marketing campaigns.Launched more than 10 international brands from scratch, providing consulting and negotiation support. Initiated and implemented as a business standard an 18-Months Joint Business Planning process with the retailer. This Joint Business Planning process integration with TOP licensees reached the performance increase by 25% over the first two year of implementation.

Defined and implemented the FMCF channel strategy in line with Hasbro company targets. Led negotiation of contracts with two biggest Russian Retailers to manage best possible listing and rev-enue growth.Elaborated sales and marketing approach for Discounter Channel in liaison with EMEA Sales team. As the result launched the first license promotion in Discounters Channel in Russia (6000 stores).

Developed and maintained effective relationships with key customers. Worked out sales de-velopment strategy based on product categories. Developed and ensured implementation of agreed marketing activities in close cooperation with marketing and trade marketing teams. Supported im-plementation of all business related issues of customers (service, logistics, finance) and organized product trainings for staff.