Equip.Me MENA region expansion. Regional sales development The new branch, showroom, and warehouse are open in Jebel Ali Freezone, Dubai, UAE. Regional dealer's chain formation and development

FIFA World Cup Qatar 2022, Official Hospitality Programme- Senior Catering Technical & Logistics ManagerWorked in partnership with the Operations Manager to establish early-stage catering-specific infrastructure requirements and materials procurement budget using a modular principle associated with the assumed FOH areas capacities Designed and equipped over 250 BOH technical spaces within eight stadiums, including production and satellite kitchens, kitchen tents in hospitality villages, sculleries, storages, and staging/ de-staging spaces.Managed procurement, installation, and maintenance service contracting local suppliers and engaging them to work with the pre-selected equipment manufacturers following a targeted price range.Designed and procured unique and innovative catering service equipment working directly with manufacturers across the globe.Designed and equipped catering service stations for various FIFA Official Hospitality Program products. Oversaw extensive materials procurement program, sourcing directly from manufacturers in 7 countries to find the best value while working on rental, joint procurement, and buyback initiatives with the host country to fulfill legacy and sustainability objectives.FIFA Arab Cup Qatar 2021, Official Hospitality Programme, VIP & VVIP Hospitality Programme- Senior Catering Technical & Logistics ManagerFIFA Women's World Cup 2019 France, Official Hospitality Programme -Planning phase role - Head of Project Office -Event phase role - Hospitality Venue Manager, Le Havre, Stade Ocean FIFA World Cup Russia 2018, Official Hospitality Programme - Senior Catering Technical & Logistics ManagerDelivery and management of catering-specific production infrastructure and logistics for the FIFA Official Hospitality Program of FWC2018 in 12 stadiums in 11 cities across the Russian Federation

• Site and Property evaluation;• Brand positioning and marketing strategy recommendation;• Business planning and budget analysis;• P&L analysis;• Headcount and labor cost analysis;

• Overseen nine stores in the UAE market – the busiest market for the Host Brand.• Consistently hitting budgets for the UAE market.• Consistently high scores of Host Brand Audits, NSF Audits, and Guests Assessments were achieved.• The new store was opened in Al Ain.• A supply chain was established and localized in order to prepare the Brand to enter the Russian market.

• The brand was successfully brought to the new market • Two flagship outlets were opened timely and following the assigned budget• Franchisee Company was established from scratch and fulfilled all necessary functions • The international training certificate was received, allowing domestic training for the new outlets.• High scores of Host Brand Audits, NSF Audits, and Guests Assessments (GEM) were consistently achieved

• The brand was successfully brought to the new market. • 15 outlets were opened timely and following the assigned budget• Franchisee Company was established from scratch and fulfilled all necessary functions • Barista Academy was established, and the international training certificate was received, allowing domestic training for the new outlets.• High scores of Host Brand Audits, NSF Audits, and Guests Assessments were consistently achieved

• Responsible for the new store locations sourcing following the company pipeline.• Business Planning and Budgeting • Properties technical assessment • Lease conditions negotiation and contract signing. • Construction and fit-out overseeing. • Guiding and supporting the franchise partners until the restaurant launched and handed over to Operations.