A results-driven senior executive with 20+ years of experience in sales, marketing, and business development, including leadership roles in top pharmaceutical and FMCG companies. In the last 4 years, I have successfully served as Head of Sales Effectiveness and Development, overseeing trade marketing, e-commerce, and digital marketing strategies.I began my career in brand management and trade marketing at international companies such as Danone and Johnson & Johnson, consistently delivering growth through innovative strategies, data-driven decision-making, and cross-functional collaboration. My expertise includes trade marketing, e-commerce, sales force effectiveness (SFE), omni-channel strategy, and conversion rate optimization (CRO). I have a proven track record of leading teams, optimizing processes, and driving significant revenue growth through techniques such as A/B testing, retargeting, and customer journey optimization to enhance user experience (UX).I am ready to leverage my extensive experience to drive business success in dynamic and fast-paced environments.