Head of Product

GM Group Product ManagerBuilt and managed a team selling e-commerce, data and advertising products for B2B marketplace & fintech company. • Owned P&L• Managed 5 Account Executives, 1 Product Manager, 1 operations analyst, data, & outsourced functions. • Built cannabis industry's first competitive data products used by hundreds of brands and thousands of stores.• Closed strategic partnerships with players in the industry to expand product offerings.• Investors in LeafLink include Thrive capital, Founders Fund, Lerer Hippeau. • Public speaker - represented company on Cheddar News, multiple publications, & investor conferences• Worked across the organization to build and improve front-end experiences such as product menus, CRM features, product pricing recommendations, in-app notifications, product sampling, search, native reporting, and advertisement placements • Interviewed customers, wrote PRDs, managed sprints, determined priorities, and led quarterly planning• A/B tested new features; measured performance pre- and post launch• Conducted user research and drove product adoption by working with design, data, engineering, and product marketing• Tools used: Salesforce, CPQ, Excel, Tableau, Sisense, Whimsical, Figma, Miro, JIRA,Confluence

Advised stealth molecular diagnostics company dedicated to improving pet health. https://news.crunchbase.com/news/petdx-startup-vc-pet-early-cancer-detection/

• Managed company's streaming services relationships. 90%+ quarterly quota attainment. • Licensed data globally and built new products. • Complex contracting and negotiations• Business development focused on over-the-top and connected TV platforms.• Product development and partnerships

• We provide advisory services in media and technology from strategic planning to implementation. • Specializations: M&A, GTM / revenue strategy, product innovation, market development, and organizational design.• Based in NYC, serving domestic & global clients.Clients: Vice, Wieden+Kennedy, Nike, AB Inbev, Vimeo, Periodic, Venture Fund, Private Equity

Dreamworks ATV Division• Led Business Development and Strategic Partnerships focused on Sales• Implemented processes and tools to create efficiencies in the sales process• Planned and launched new initiatives; reporting to C-suite / Comcast

Dreamworks ATV Division• Built go-to-market strategy, reporting to head of sales.• Led strategy, business development and analytics.• Built international expansion plan w/ MD of International.• ATV / Dreamworks was acquired by Comcast-NBCU.

• Closed and maintained our Snapchat Discover and Live Stories agreements. Led deal renewal discussions and worked on amendments to agreements; among sourcing other deals• Reported to SVP of Business Development

• Internal consultant to Head of Sales• Identify new and manage existing areas of growth; implement large scale projects across the organization• Articulate our positioning in the market from a product and people perspective• Develop business cases that demonstrate the ad sales value of new opportunities• Work closely with corporate strategy, ad operations, marketing, and FP&A

• Internal consultant to Head of Sales

• Built and led internal consulting and analytics division within IPG Mediabrands. Managed P&L.• Led sales of products and services to external clients. Contributed to agency business development, investor relations, and other cross functional teams.• Experience working across diverse clients, media, and agencies.• Quoted in numerous industry publications including the Economist, Wall Street Journal, and trade publications.• Extensive international work - used Russian and Spanish working with local offices. Collaborated with / visited local managers in Europe and the Middle East.

Advertising, Media, Education• Worked on landmark investment banking deals and several multinational IPOs. #1 ranked team in sector. • Chartered Financial Analyst CFA (inactive)