Alex Fergus

Alex Fergus Email and Phone Number

Senior Manager, Product Strategy and Operations @ DG Media Network
Grand Rapids, MI, US
Alex Fergus's Location
Grand Rapids Metropolitan Area, United States, United States
Alex Fergus's Contact Details

Alex Fergus personal email

n/a
About Alex Fergus

Product Leader with a proven track record in Retail, AdTech, MarTech, and FinTech industries. Experienced in leading data teams at Dollar General, Meijer, MANTL, and Allstate, driving substantial revenue growth and enhancing operational efficiency.Key Strengths:• Product Strategy & Execution: Led the development of personalized AI/ML strategies to optimize owned media channels at Meijer (e.g., homepage, email), increasing user engagement and sales, with a projected $5M annual revenue uplift.• Cross-Functional Leadership: Led cross-functional teams across data science, marketing, data engineering, and external partners at Meijer, successfully creating a customer loyalty platform that doubled monthly incremental sales.• Data Science & ML: Launched MANTL Growth Engine, utilizing first-party data and Google Data Clean Rooms to deliver targeted audiences for community banks and credit unions, leading to over $100M in deposits.• Human-Centered Design & Product Discovery: Conducted 30+ customer interviews at MANTL to redesign reporting modules, enhancing feature adoption by 25%.Innovative Problem Solving: Delivered $2M in ROI at Amount by automating underwriting for 90% of consumer loan applications, streamlining processes effectively.• Coaching & Mentoring: Mentored and coached +10 aspiring and junior product managers on career growth, contributing to their professional development.Passionate about leveraging data to drive revenue growth and create personalized customer experiences.

Alex Fergus's Current Company Details
DG Media Network

Dg Media Network

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Senior Manager, Product Strategy and Operations
Grand Rapids, MI, US
Website:
dgmedianetwork.com
Employees:
27
Alex Fergus Work Experience Details
  • Dg Media Network
    Senior Manager, Product Strategy And Operations
    Dg Media Network
    Grand Rapids, Mi, Us
    View
  • Dollar General
    Product Lead
    Dollar General Sep 2024 - Present
    Goodlettsville, Tn, Us
    Product Lead driving Dollar General's data and analytics platform strategy to transform enterprise BI and accelerate data-driven decision making.
    View
  • Meijer
    Senior Technical Product Manager
    Meijer Apr 2023 - Sep 2024
    Grand Rapids, Michigan, Us
    • Led E2E development of a marketing automation platform that delivers personalized offers to +4M customers across print and digital channels, driving +$100M in incremental sales• Defined roadmap & delivery plan for AI initiatives partnering with data science leads and business stakeholders to deliver new automation capabilities and enhance the experience for millions of digital shoppers• Established agile best practices, frameworks, and processes to prepare the data science team for rapid growth
    View
  • Mantl
    Senior Product Manager
    Mantl Jan 2022 - Jan 2023
    New York, New York, Us
    MANTL is an enterprise SaaS startup (Series B) helping traditional financial institutions modernize and grow. I joined as the first PM on the data team and reported directly to the VP of Product.• Launched MANTL Data API to GA and grew adoption to 28% of enterprise clients in 6 months• Performed customer and market research to redesign the Reporting & Analytics module, closing a key adoption gap for financial services clients and increasing feature adoption by 25%• Improved MQL conversion rate by 50% by implementing a scoring-based marketing automation feature• Reduced incident rate by 33% and improved page load times by 90% through multiple platform enhancements• Achieved 10X usage for internal BI dashboards by researching business metrics and planning launch & training
    View
  • Amount
    Product Manager
    Amount Feb 2021 - Dec 2021
    Chicago, Illinois, Us
    Amount is an enterprise fintech platform (Series D) that offers retail lending and point-of-sale solutions. I joined to help scale the platform from 10 to 100 enterprise clients.• Executed a platform project with a projected ROI of $2M achieved by sourcing a strategic partner and running a successful pilot that automated loan decisioning for 90% of applicants• Led integration with third-party vendor achieving 60% faster onboarding and $1M in annual savings• Prioritized enhancements to consumer application flow leading to 5% improvement in conversion rates• Evaluated and drove improvements to the Product Development Life Cycle and Go-to-Market process
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  • Arity
    Product Manager
    Arity Dec 2017 - Dec 2020
    Chicago, Il, Us
    Arity (an Allstate company) is a mobility data and analytics company that helps make transportation smarter, safer, and more efficient. I joined as a first-time PM with the goal of launching 0 to 1 data products and built a development team from scratch.• Grew ARR for data products by 3X over two years through product expansion and market penetration• Productized data solutions targeted at businesses and the public sector that generated over $3M in annual revenue, including real-time traffic, vehicle miles traveled, and auto sales estimates• Achieved leadership buy-in on product strategy and navigated development team through strategic pivot• Managed strategic partnerships to grow customer reach, achieving a 75% increase in sales in year one
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  • U.S. Cellular
    Senior Revenue Analyst
    U.S. Cellular Feb 2017 - Nov 2017
    Chicago, Illinois, Us
    • Provided financial analysis to VP of Finance to support negotiations with national wireless carrier leading to a $30M reduction in network costs• Built a regression model of data usage by 5 million customers to help improve the accuracy of a $200M operating budget• Designed and implemented network A/B tests to improve customer experience and retention
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  • Northern Trust Corporation
    Financial Analyst - Wealth Management
    Northern Trust Corporation Oct 2014 - Feb 2017
    Chicago, Illinois, Us
    • Prepared P&L statements and pro forma financials to assess performance of a $400M business unit• Developed Lifetime Value (LTV) model leading to improved customer targeting and 3 basis points improvement on profitability• Reduced forecast variance from 20% to 5% by collaborating with budget owners to ensure the most up to date information was incorporated in the forecast
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  • Northern Trust Corporation
    Portfolio Analyst - Corporate & Institutional Services
    Northern Trust Corporation Jul 2012 - Oct 2014
    Chicago, Illinois, Us
    • Conducted detailed portfolio analysis and prepared regulatory reporting for Fortune 100 pension funds with +$1B assets under custody• Supported digital transformation of customer reporting and regulatory filings
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Alex Fergus Skills

Financial Analysis Data Analysis Leadership Team Leadership Business Analysis Customer Service Strategic Planning Product Management Product Development Project Management Process Improvement Microsoft Excel Analytics Market Research Management Consulting Business Development Finance Sql Microsoft Office User Experience Valuation Marketing Strategy Cross Functional Team Leadership Problem Solving Strategy Financial Modeling Forecasting Agile Methodologies Sales Marketing Software Development Big Data R Jira Data Science Product Strategy Data Monetization Insurance Software As A Service Teamwork Client Services Negotiation Big Data Analytics Data Visualization Strategic Roadmaps Predictive Analytics Customer Relationship Management Data Analytics Tableau Customer Research Clv Customer Profitability

Alex Fergus Education Details

  • The University Of Chicago Booth School Of Business
    The University Of Chicago Booth School Of Business
    Entrepreneurship
  • Michigan State University
    Michigan State University
    Applied Engineering

Frequently Asked Questions about Alex Fergus

What company does Alex Fergus work for?

Alex Fergus works for Dg Media Network

What is Alex Fergus's role at the current company?

Alex Fergus's current role is Senior Manager, Product Strategy and Operations.

What is Alex Fergus's email address?

Alex Fergus's email address is al****@****ity.com

What schools did Alex Fergus attend?

Alex Fergus attended The University Of Chicago Booth School Of Business, Michigan State University.

What skills is Alex Fergus known for?

Alex Fergus has skills like Financial Analysis, Data Analysis, Leadership, Team Leadership, Business Analysis, Customer Service, Strategic Planning, Product Management, Product Development, Project Management, Process Improvement, Microsoft Excel.

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