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Alex Fergus Email & Phone Number
Senior Manager, Product Strategy and Operations
at
DG Media Network
1 work email found
@arity.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Manager, Product Strategy and Operations
Location
Grand Rapids Metropolitan Area, United States, United States
Company size
Who is Alex Fergus? Overview
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Quick answer
Alex Fergus is listed as Senior Manager, Product Strategy and Operations at DG Media Network, a company with 27 employees, based in Grand Rapids Metropolitan Area, United States, United States. AeroLeads shows a work email signal at arity.com and a matched LinkedIn profile for Alex Fergus.
Alex Fergus previously worked as Product Lead at Dollar General and Senior Technical Product Manager at Meijer. Alex Fergus holds Mba, Finance, Marketing, Entrepreneurship from The University Of Chicago Booth School Of Business.
Company email context
Email format at DG Media Network
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{first}.{last}@arity.com
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Profile bio
About Alex Fergus
Product Leader with a proven track record in Retail, AdTech, MarTech, and FinTech industries. Experienced in leading data teams at Dollar General, Meijer, MANTL, and Allstate, driving substantial revenue growth and enhancing operational efficiency.Key Strengths:• Product Strategy & Execution: Led the development of personalized AI/ML strategies to optimize owned media channels at Meijer (e.g., homepage, email), increasing user engagement and sales, with a projected $5M annual revenue uplift.• Cross-Functional Leadership: Led cross-functional teams across data science, marketing, data engineering, and external partners at Meijer, successfully creating a customer loyalty platform that doubled monthly incremental sales.• Data Science & ML: Launched MANTL Growth Engine, utilizing first-party data and Google Data Clean Rooms to deliver targeted audiences for community banks and credit unions, leading to over $100M in deposits.• Human-Centered Design & Product Discovery: Conducted 30+ customer interviews at MANTL to redesign reporting modules, enhancing feature adoption by 25%.Innovative Problem Solving: Delivered $2M in ROI at Amount by automating underwriting for 90% of consumer loan applications, streamlining processes effectively.• Coaching & Mentoring: Mentored and coached +10 aspiring and junior product managers on career growth, contributing to their professional development.Passionate about leveraging data to drive revenue growth and create personalized customer experiences.
Listed skills include Financial Analysis, Data Analysis, Leadership, Team Leadership, and 49 others.
Current workplace
Alex Fergus's current company
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Dg Media Network
9 roles
Alex Fergus work experience
A career timeline built from the work history available for this profile.
Product Lead
CurrentProduct Lead driving Dollar General's data and analytics platform strategy to transform enterprise BI and accelerate data-driven decision making.
Sep 2024 - Present
Senior Technical Product Manager
- Led E2E development of a marketing automation platform that delivers personalized offers to +4M customers across print and digital channels, driving +$100M in incremental sales
- Defined roadmap & delivery plan for AI initiatives partnering with data science leads and business stakeholders to deliver new automation capabilities and enhance the experience for millions of digital shoppers
- Established agile best practices, frameworks, and processes to prepare the data science team for rapid growth
Apr 2023 - Sep 2024
Senior Product Manager
- MANTL is an enterprise SaaS startup (Series B) helping traditional financial institutions modernize and grow. I joined as the first PM on the data team and reported directly to the VP of Product.
- Launched MANTL Data API to GA and grew adoption to 28% of enterprise clients in 6 months
- Performed customer and market research to redesign the Reporting & Analytics module, closing a key adoption gap for financial services clients and increasing feature adoption by 25%
- Improved MQL conversion rate by 50% by implementing a scoring-based marketing automation feature
- Reduced incident rate by 33% and improved page load times by 90% through multiple platform enhancements
- Achieved 10X usage for internal BI dashboards by researching business metrics and planning launch & training
Jan 2022 - Jan 2023
Product Manager
- Amount is an enterprise fintech platform (Series D) that offers retail lending and point-of-sale solutions. I joined to help scale the platform from 10 to 100 enterprise clients.
- Executed a platform project with a projected ROI of $2M achieved by sourcing a strategic partner and running a successful pilot that automated loan decisioning for 90% of applicants
- Led integration with third-party vendor achieving 60% faster onboarding and $1M in annual savings
- Prioritized enhancements to consumer application flow leading to 5% improvement in conversion rates
- Evaluated and drove improvements to the Product Development Life Cycle and Go-to-Market process
Feb 2021 - Dec 2021
Product Manager
- Arity (an Allstate company) is a mobility data and analytics company that helps make transportation smarter, safer, and more efficient. I joined as a first-time PM with the goal of launching 0 to 1 data products and.
- Grew ARR for data products by 3X over two years through product expansion and market penetration
- Productized data solutions targeted at businesses and the public sector that generated over $3M in annual revenue, including real-time traffic, vehicle miles traveled, and auto sales estimates
- Achieved leadership buy-in on product strategy and navigated development team through strategic pivot
- Managed strategic partnerships to grow customer reach, achieving a 75% increase in sales in year one
Dec 2017 - Dec 2020
Senior Revenue Analyst
- Provided financial analysis to VP of Finance to support negotiations with national wireless carrier leading to a $30M reduction in network costs
- Built a regression model of data usage by 5 million customers to help improve the accuracy of a $200M operating budget
- Designed and implemented network A/B tests to improve customer experience and retention
Feb 2017 - Nov 2017
Financial Analyst - Wealth Management
- Prepared P&L statements and pro forma financials to assess performance of a $400M business unit
- Developed Lifetime Value (LTV) model leading to improved customer targeting and 3 basis points improvement on profitability
- Reduced forecast variance from 20% to 5% by collaborating with budget owners to ensure the most up to date information was incorporated in the forecast
Oct 2014 - Feb 2017
Portfolio Analyst - Corporate & Institutional Services
- Conducted detailed portfolio analysis and prepared regulatory reporting for Fortune 100 pension funds with +$1B assets under custody
- Supported digital transformation of customer reporting and regulatory filings
Jul 2012 - Oct 2014
2 education records
Alex Fergus education
Mba, Finance, Marketing, Entrepreneurship
The University Of Chicago Booth School Of Business
Bs, Applied Engineering
Michigan State University
FAQ
Frequently asked questions about Alex Fergus
Quick answers generated from the profile data available on this page.
What company does Alex Fergus work for?
Alex Fergus works for DG Media Network.
What is Alex Fergus's role at DG Media Network?
Alex Fergus is listed as Senior Manager, Product Strategy and Operations at DG Media Network.
What is Alex Fergus's email address?
AeroLeads has found 1 work email signal at @arity.com for Alex Fergus at DG Media Network.
Where is Alex Fergus based?
Alex Fergus is based in Grand Rapids Metropolitan Area, United States, United States while working with DG Media Network.
What companies has Alex Fergus worked for?
Alex Fergus has worked for Dg Media Network, Dollar General, Meijer, Mantl, and Amount.
How can I contact Alex Fergus?
You can use AeroLeads to view verified contact signals for Alex Fergus at DG Media Network, including work email, phone, and LinkedIn data when available.
What schools did Alex Fergus attend?
Alex Fergus holds Mba, Finance, Marketing, Entrepreneurship from The University Of Chicago Booth School Of Business.
What skills is Alex Fergus known for?
Alex Fergus is listed with skills including Financial Analysis, Data Analysis, Leadership, Team Leadership, Business Analysis, Customer Service, Strategic Planning, and Product Management.
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