Alex Fermon Email & Phone Number

Greater Vancouver, British Columbia, Canada

Responsible for leading, developing and implementing marketing strategies to educate and generate knowledge about the company’s products and services to attract and retain customers. Also, develop tactics for communication, marketing campaigns, education and outreach programs and sales tools to meet long-term customer growth and retention targets in the.

Greater Vancouver Metropolitan Area

Help provide the Homebuilders Association of Vancouver's supplier members with:* Create and participate in different forums to share/exchange ideas and resources* Discuss and organize opportunities to promote industry professionalism* Provide feedback on issues about changes in supply for products/service prices (benefit to builders and renovators)

Help and actively participate with the council to support innovation in the homebuilder industry with the goal of creating a market advantage for CHBA builder and renovator members pursuing Net Zero Energy performance. "The Council's work will help to meet the housing aspirations of Canadians, and renew Canadian leadership in high performance housing.".

Greater Vancouver, British Columbia, Canada

• Argus Controls contributes to feeding the world, improving human health and protecting the environment by providing innovative environmental control and automation solutions to commercial growers and researchers around.
• Develop launch, post-launch and product maintenance strategy of new products, including software, SaaS software, mobile applications, and hardware.
• Ongoing marketing / communications initiatives for current products.
• Ensure consistent use of our brand and brand guidelines in our diverse partners and resellers networks.
• Set timelines and deadlines for the development of new products with other key stakeholders such as product management, engineering, developers, or manufacturing departments.
• Constant market analysis and understanding of our competitors for existing or new products.

Vancouver, Canada Area

• Execute on the research, development, and implementation of new marketing programs, including direct mail, corporate sales, Internet marketing, conventions and trade shows, workshops, advertisements, sales tools, and.
• Successfully manage a yearly and very diverse advertisement calendar including webinar, print, digital media, social media and digital publications.
• Develop content for social media, website, collateral, newsletters.
• Implement on branding initiatives as developed by the corporate group, consistent with corporate business goals and objectives.
• Ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management.
• Collaborate with Sales and Operations personnel to assist in the preparation of sales forecasts.

Vancouver Y Alrededores, Canadá

* Key player in the support and development of the company's sales and marketing efforts for new and currents products.* Plan, provide and execute Mobile Marketing solutions.* Create and asses marketing strategies including: Off-Deck (Ad Networks), direct messaging, ATL and BTL ad campaigns.* Recognize and reach out to clients in current and future.

Vancouver Y Alrededores, Canadá

Insurance professional trained in client service to provide the highest level of service available anywhere in the industry.* Key player in the support and development of the agency operation primarily through the sales and service of The Co-operators lines of products (commercial, auto and travel insurance) and other additional services.* Develop internal.

Vancouver Y Alrededores, Canadá

• Planed and executed all the marketing efforts previous and during the Dema Show (the largest Trade Show in the Scuba Diving Industry).
• Designed and developed promotional campaigns to support the sales efforts.
• Inside and outside sales during and previous to the show.
• Managed the company´s social media on Facebook, Twitter and Wordpress.
• Reviewed and analyzed Google, Facebook and other websites (such as scubaborad.com) analytics to measure the impact of the ads and banners of the company.
• Organized and planned the logistics previous and during the Dema Show.

Vancouver Y Alrededores, Canadá

• Planning and managing marketing campaigns in Canada and the US.
• Maintaining an up-to-date knowledge of industry developments and involvement of our membership of networks
• Training of staff prior to the projects.
• Reviewing the performance of staff, identifying staff training needs and planning training sessions
• Organizing and planning shift patterns and the number of staff required to complete projects on time and within budget.
• Coaching, motivating and retaining staff and coordinating reward and bonus incentive schemes.

Ciudad De México Y Alrededores, México

• Head and Leader of major marketing projects such as “Chilean Wine Tour”, “Chilean Weeks 2010” and “Educational Trip to Chile” among many others.Business encounters Encounters, Seminars).
• Offered and created business opportunities by lobbying and being a liaison between the interested parties (companies, associations, government).
• Organized and executed trade missions for companies of diverse countries and regions accordingly to their interests
• Evaluated products and/or services to determinate initial needs of adaptation for the introduction to international markets.
• In charge of leading and overseeing the office´s efforts in social media (Twitter and Facebook).
• In charge of overseeing mass media and public relations campaigns for the organization (including a quarterly printed magazine).

Mexico City Area, Mexico

Selected to work with the Company after a selection process that included 200 candidates and several interviews. The program was named “New Talents”.Developed, by own initiative, of a system that measured and supervised the level of investment of our clients’ daily surplus. The system was adapted by the whole Corporate Banking area.Kept constant deals and.

Mba, Business Administration And Management, General

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General