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I am a bonfire of creative energy. Currently, I'm channeling that energy into my role as Creative Lead or 2wai, a new company aiming to create the most accessible, reliable, and lifelike digital avatars. My wide diversity of creative and operational expertise has allowed me to play a highly valuable role in the early-stage company alongside its founders.I am also the Creative Director for Play Alchemy, an indie game studio specializing in Discord game development. I oversee all art creation, storytelling, and content strategy for both in-house titles and our clients' games. As the first employee, I also assist with business development, UX/UI, and marketing.At Play Alchemy, we recently released a new strategy autobattler called "The Lunatics" for Shrapnel, one of the biggest new FPS game studios. I wrote and directed the story, cinematics, dialog scenes, and PvE encounters. I also scoped and drafted designs for the characters, combat animations, scenery, VFX, HUD, and UI within the creative restrictions of SHRAPNEL lore.Prior to my involvement with Play Alchemy, I co-founded a solution to inequities in the nature media industry called Mammalz. For over 5 years, I helped raise three rounds of funding, developed a live video streaming social platform similar to Twitch from scratch, managed a team of 3-5 direct reporters and over a dozen vendor relationships, and helped launch careers for dozens of creators by monetizing their thousands of fans.Before Mammalz, I was a freelance content producer. My greatest achievement was Alliestrasza's YouTube channel, which I grew from 900 to over 100,000 subscribers. I also worked on countless live broadcasts, TV shows, indie films, and documentaries, one of which will premiere on Netflix in 2025.I am passionate about the natural world and have many outdoor adventure hobbies including climbing, skiing, hiking, and scuba diving. I spend my indoor time immersing myself in fantasy worlds through tabletop RPGs, TV shows, and video games.
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Creative Consultant2WaiEncinitas, Ca, Us -
Creative Lead2Wai Sep 2024 - Present2wai is developing the most accessible, reliable, and lifelike digital avatars to date. Due to their use of holo-first avatar generation techniques, my background as a cinematographer has proven to be very helpful in capturing high-quality video resources.At 2wai, my primary role is in helping to establish our brand design, pitch materials, website, and marketing content alongside the company's founders.I also manage operations for the company, including the setup and maintenance of our knowledge database, CRM, note-taking, technical documentation, and team software suites. -
Creative DirectorPlay Alchemy Dec 2022 - PresentI oversee all creative developments for the gameplay, UX/UI, and storytelling of Play Alchemy's titles. Play Alchemy produces games played entirely in Discord, both in-house and for clients. To date, we have released three titles under my creative direction.Our proprietary game engine visualizes gameplay in Discord through procedural generation, which is often assisted by AI. I work closely with our lead developer and art teams, bridging the gap between technical and creative. I also work closely with our CEO to ensure our brand and vision are communicated effectively.Day-to-day, I am responsible for:Game Art Direction- Scoping game art requirements based on engine capabilities and client requests- Using AI tooling such as DALL-E and Midjourney, and the Adobe Suite to generate reference and production art- Designing efficiencies for procedural game art generation- Reviewing art quality with commissioned artists and clientsWorld Building and Storytelling- Researching and developing game lore for our own titles and for clients- Writing and managing game design documentation- Directing in-game cinematicsUX/UI- Testing and closely monitoring user experience through Discord threads- Managing user feedback and translating priorities into development tasks using Atlassian software- Polishing positioning and functionality of in-game UI componentsMarketing and Brand Development- Designing brand elements such as logos, palettes, and designs- Publishing press releases and brand guidelines- Building our website- Managing our brand's social presence, primarily on X and other web3 outlets- Creating merch, banners, and other physical brand assets for events and industry conferences- Speaking about our project in public forums, Spaces, and events alongside our CEOBusiness Development- Managing our studio sales pipeline- Crafting pitch decks for investment rounds- Fostering connections with VIP players, creators, and synergistic businesses -
Product ManagerAllie Coin May 2022 - Jun 2023San Diego, California, United StatesAs a core team member of Allie Coin, I managed the overall user experience and community operations of our play-to-earn gaming ecosystem. I also strategized our PR and social presence, including brand development and design.My responsibilities included:- Migrating $ALLIE holders from Ethereum to Solana- Developing the Allie Coin DAO on Realms using $ALLIE for governance- Designing and managing the Allie Coin Discord server- Promoting our migration to Solana on social and guiding holders through the journey- Writing and editing educational content to help gamers understand the benefits of web3 and play-to-earn gaming- Strategizing holder benefits for $ALLIE on Solana- Reporting growth and engagement statistics for $ALLIE to the Rally Network Association, which backs liquidity for $ALLIE via $sRLYI worked directly under Allie Coin founders Alliestrasza and Mason Geyser.
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Underwater CinematographerAlexander Finden Cinematography Jan 2013 - May 2023I love filming people and animals underwater. For a decade of my life, I pursued cinematography as a freelance career. Throughout those ten years, I shot and directed 4 award-winning short films and earned credits on countless TV shows, documentaries, and live broadcasts, all while working additional jobs to make ends meet.My passion and commitment to the unique craft unlocked adventures around the world. Some highlights include filming thresher sharks in the Philippines, manta rays in Hawai'i, and sea snakes in Indonesia.I most recently shot underwater footage for an unreleased Netflix documentary. The highly-anticipated follow-up to Ice on Fire will premiere in 2025.
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Co-Founder, Head Of ContentMammalz Apr 2017 - Sep 2022Boulder, Colorado, United StatesAs co-founder, COO, and eventually Head of Content at Mammalz, I broke barriers in the nature media industry and helped launch dozens of careers for passionate nature content producers.Between 2017-2018, I helped raise our angel round, after which I co-led a team of 16 off-shore developers in the creation of our web and mobile social media applications. I then hired our first few full-time employees while managing over a dozen vendor relationships.From 2018-2019, in addition to my operational duties, I managed creator growth strategy as we migrated dozens of talented creators and their thousands of fans to the Mammalz apps.In 2019, I led a grass roots approach to raise over $125,000 in a crowd equity round. I then constructed a creator growth program akin to Twitch's partner/affiliate program that empowered our top creators to go pro.When COVID hit between 2020-2021, I turned my focus to digital event production, hosting and organizing international live events. These "Mammalz Community Spotlights" featured creators across five continents and raised thousands of dollars for conservation non-profits. From live scuba diving to live safaris, we broadcasted some of the most innovative content ever seen in nature media.In 2021, as the web3 creator economy emerged, I took on the role of Head of Content to develop a decentralized economic model for Mammalz productions. Additionally, I founded and managed our community DAO and became a published expert in the creator economy's intersection with web3.In my final year with Mammalz, I put my economic model to the test and produced interactive live events with creators, impact groups, and web3 "Regenerative Finance (ReFi)" entities from around the world. -
Video EditorAlliestrasza Jun 2017 - Jan 2019Los Angeles, California, United StatesOver an 18-month span, I produced and edited video content for Alliestrasza's YouTube channel and helped it grow from <1K to >100K subscribers.Allie approached me when she was beginning to succeed in full-time streaming on Twitch saying she wanted help producing a YouTube channel. The channel had 900 subscribers at the time. Over about a year and a half, we produced dozens of strategy videos, card reveals, highlights, and vlogs to bring that subscriber count to over 100,000 people. I was mostly responsible for video editing and channel management, though I also shot and produced some of the vlogs and card reveal videos.
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Line ProducerJackson Wild Filmmaker Labs Mar 2017 - Apr 2017Missoula, Montana, United StatesGiven a two-week turnaround, I produced the first week-long intensive workshop for science media production at the longest running wildlife film festival in North America. This "Filmmaker Labs" event was such a success that it was included as a part of the world's premiere nature media summit "Jackson Wild" the following year.I found lodging for all 16 participants, food sponsors, camera equipment sponsors, and workshop and presentation venues for the half-dozen special guests in a single week. During the event, I did everything I possibly could on my own to ensure the show ran smoothly, which often meant driving people and equipment, delivering food, working as a liaison to the festival, and finding quick solutions to unexpected problems.Many of the students I supported throughout this event became long-lasting friends, and my high performance in this event led to my role as co-founder of Mammalz in the following months. The success of the films that came from the event launched multiple careers and ensured the Filmmaker Labs workshop would live on to this day at an even more prestigious venue.
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Divemaster / Swim Instructor / Shop Front DeskHilo Ocean Adventures Jun 2015 - Aug 2016Hilo, Hawai'IAt Hilo Ocean Adventures, my responsibilities included assisting customers with purchasing specialty dive and snorkel equipment, leading certified dive tours by both shore and boat, teaching swim lessons to kids and adults, filling SCUBA tanks, maintaining the chemistry of the swimming pool, and organizing/cleaning the dive shop.
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Research AssistantNorthern Arizona University Jul 2014 - Jun 2015Flagstaff, AzThroughout my last year at NAU, I assisted a PhD student with research in the Alice C. Gibb vertebrate morphology laboratory. Our research involved shooting and analyzing high-speed video, live fish husbandry, clearing and bone/cartilage staining of fishes, quantifying data using ImageJ and Kinovea software, and writing up a poster presentation for the 2015 Society for Integrative and Comparative Biology Conference.
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Laboratory TechnicianNorthern Arizona University Biology Department Aug 2014 - May 2015Flagstaff, AzWhile working as a lab tech, I was responsible for prepping introductory biology labs, breaking down and cleaning lab equipment, disposing of waste, organizing the equipment, and taking inventory for new shipments.
Alexander Finden Skills
Alexander Finden Education Details
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Sedona Film School3.95 -
San Dieguito Academy3.85
Frequently Asked Questions about Alexander Finden
What company does Alexander Finden work for?
Alexander Finden works for 2wai
What is Alexander Finden's role at the current company?
Alexander Finden's current role is Creative Consultant.
What is Alexander Finden's email address?
Alexander Finden's email address is it****@****hoo.com
What is Alexander Finden's direct phone number?
Alexander Finden's direct phone number is +176081*****
What schools did Alexander Finden attend?
Alexander Finden attended Northern Arizona University, Northern Arizona University, Sedona Film School, San Dieguito Academy.
What skills is Alexander Finden known for?
Alexander Finden has skills like Adobe Creative Suite, Film Production, Adobe Photoshop, Digital Photography, Final Cut Pro, Microsoft Excel, Film Editing, Padi Divemaster, Sony Camera Operator, Canon Camera Operator, Underwater Video, Underwater Photography.
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1ucdenver.edu
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Alexander Findeisen
Copenhagen -
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