Alex L. Email & Phone Number

Los Angeles, Ca, Us

-Collaborate in the planning and execution of media campaigns across digital, out-of-home, TV, and radio platforms, managing Public Health and Advocacy campaigns, as well as fashion clients such as Marc Jacobs, Calvin Klein, and Nili Lotan.-Analyze campaign performance metrics and develop comprehensive monthly reports based on campaign goals, providing actionable insights for clients.-Implement A/B testing protocols for ad creatives, driving a 100% improvement in engagement rates.-Conduct market research to identify audience trends and growth opportunities, optimizing campaigns for key demographics.-Negotiate with external vendors and media outlets to secure favorable contracts and premium advertising placements.

-Increased organic traffic for clients by developing comprehensive strategies for marketing campaigns to promote B2C and B2B.-Created online marketing campaigns that were tailored to each client across display, search, affiliates, and social media. Retained customer acquisition and met conversion goals. -Managed clients social accounts including Facebook, Instagram, LinkedIn, TikTok, and Twitter. Grew following 100% across all platforms and increased overall engagement. -Maintained client’s newsletters and blogs on WordPress and Mailchimp, creating 10+ articles weekly to provide information on events and product launches. Website traffic increased to 12,000 visits in a span of 2 months. -Measured, tracked, and analyzed performance of digital marketing efforts monthly using Google Analytics, highlighting KPI’s and actionable insights. -Designed marketing materials including advertisements, promotional graphics, and social media content using Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Adobe Premiere. Resulted in 50% increase in sales overall.

-Managed and optimized paid digital marketing campaigns in order to hit ROA’s targets for 20+ properties on social platforms such as Facebook, Instagram, and Tik Tok. Resulting in improved SEO ranking-Created and executed marketing assets such as flyers, brochures, videos, and QR code stuffers used for marketing campaigns, resulting in a 40% increase in traffic. -Analyzed advertising campaign data by creating monthly reports and made data-driven decisions to optimize ROI, resulting in 30% decrease in advertising cost. -Collaborated with the marketing team to optimize brand awareness through Google Ads by identifying KPIs and keywords. Resulting in 10% increase in traffic (MoM).

-Developed and executed targeted social campaigns on Facebook, Instagram, Youtube, and Linkedin. Resulting in a 90% increase in Instagram followers and 25% increase in engagement. -Designed and executed marketing collateral including booklets, flyers, brochures, and videos resulting in a 30% increase in revenue growth within 6 months.-Cross-functionally worked with the marketing department on digital media campaigns for product launches. Successfully increased brand awareness by implementing email marketing campaigns and A/B testing.

-Successfully developed and managed the company's ecommerce website through Squarespace. Resulting in a 50% increase in website traffic and 30% increase in engagement. -Managed multi-channel marketing campaigns through paid digital advertising. -Collaborated closely with the marketing team on marketing initiatives and monthly budgets to help increase website traffic and prospects.

-Developed and maintained relationships with key clients, resulting in 20% increase in repeat business and 10% increase in overall revenue. -Created engaging social media content and digital campaigns that helped increase web traffic. -Prepared monthly analytic reports highlighting best marketing practices while making relevant recommendations to improve digital campaign performance.