Alex Ford

Alex Ford Email and Phone Number

SaaS, Digital Media Executive, Investor & Entrepreneur @ Founder Works
About Alex Ford

Alex Ford is an accomplished entrepreneur, executive, investor, and speaker. He was the founder and longtime CEO of Praetorian Digital, the leading learning and content platform for first responders and local government leaders. Alex founded the company in 1999 and led it through recapitalization and two market downturns to a clear market leadership position in public safety, driving 15 years of profitability and double-digit growth annually. During that time, he launched and scaled 5 of the largest digital communities in local government, completed 6 acquisitions and built multiple 7 figure revenue SaaS products. Riverside Company acquired Praetorian in 2019 and merged the company with Lexipol, the leading provider of public safety policies. Post the merger, Alex led the combined business through integration as CEO leading to a highly successful exit to GTCR in 2021. Alex is passionate about opportunities where SaaS, data, audience, and content intersect and has a track record of building exceptional teams, creating digital products and scaling revenue. He is currently building Founder Works, an incubator and investment vehicle for early stage B2B vertical SaaS businesses. Through Founder Works, Alex invests in and advises multiple start-ups with a mission of helping entrepreneurs accelerate their journey. In his spare time, he enjoys working on wine-related projects and spending time with his wife and two young boys. He’s a strong supporter of public safety and related charities. He grew up in Boston and graduated from Dartmouth College with a major in Economics and French.

Alex Ford's Current Company Details
Founder Works

Founder Works

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SaaS, Digital Media Executive, Investor & Entrepreneur
Alex Ford Work Experience Details
  • Founder Works
    Ceo And Founder
    Founder Works Apr 2022 - Present
  • First Arriving
    Chairman Of The Board
    First Arriving Oct 2021 - Present
    Ashland, Virginia, Us
    Chairman of the Board and lead investor in First Arriving IO, First Arriving’s dashboard and data business innovating the way in which public safety and local government keep their personnel up to date and communicate the mission critical data from their many software solutions.
  • First Arriving
    Strategic Advisor And Board Member
    First Arriving Aug 2020 - Sep 2021
    Ashland, Virginia, Us
  • Intterra
    Board Member And Strategic Advisor
    Intterra Aug 2021 - Present
    Castle Rock, Colorado, Us
  • Nostra
    Strategic Advisor & Investor
    Nostra Jun 2021 - Present
    San Francisco, California, Us
  • North Equity
    Strategic Advisor
    North Equity Sep 2021 - Dec 2022
    Miami, Florida, Us
  • North Equity
    Operating Partner & Executive In Residence
    North Equity Jul 2020 - Sep 2021
    Miami, Florida, Us
  • Lexipol
    Chief Executive Officer
    Lexipol Feb 2019 - Jul 2020
    Frisco, Tx, Us
    After Praetorian’s exit to Riverside and merger with Lexipol, led the combined business through integration delivering double-digit growth in revenue and profitability. Successfully integrated the two companies and positioned the company as the leading content, policy and training platform for public safety and local government, enabling first responders and leaders to better protect their communities and reduce risk. Architected product vision to combine content, compliance, workflow and digital media solutions into a SaaS platform serving 8,500 customers and a network of more than 2.4 million first responders.
  • Praetorian Digital
    Ceo And Founder (Acquired)
    Praetorian Digital Jun 1999 - Jan 2019
    San Francisco, Ca, Us
    Founded Praetorian as a dotcom for law enforcement and built it over 20 years into the leading learning and content platform for local government and public safety culminating in a successful exit to Riverside Company and merger with Lexipol in 2019. Took over as CEO post the dotcom crash, recapitalized the company and built PoliceOne.com into a profitable, recurring revenue digital media business. Successfully extended the business model across public safety and local government with the launches FireRescue1.com, EMS1.com and CorrectionsOne.com, and acquisition of EfficientGov.com. All grew into leading online destinations for their market with more than 2 million registered members combined representing 50% of first responders in the US. Diversified business into online learning and training records management with the launch of PoliceOne, FireRescue1 and EMS1 Academies and acquisition of LocalGovU, which have collectively delivered millions of training courses to more than 500,000 first responders at thousands of departments. Built workflow and data tools to connect police and fire departments with much needed funding through PoliceGrantsHelp.com and FireGrantsHelp.com resulting in more than $250 million in funding to date. Integrated SaaS learning, digital media, data and workflow tools into a single platform and established company as the clear market leader in engaging and educating those who serve and protect our communities.
  • Mercer Management Consulting
    Consultant
    Mercer Management Consulting Jan 1998 - Jun 1999
    Us
    Consultant on high profile value creation projects helping companies including IBM, Harley-Davidson and GM identify and capitalize on business model opportunities created by digital and internet technology following Mercer's acquisition of Corporate Decisions.
  • Corporate Decisions, Inc.
    Analyst
    Corporate Decisions, Inc. Aug 1997 - Jan 1998
    Helped provide board level strategic direction to drive value growth for Fortune 500 companies. Assisted GM in taking OnStar from an option on a Cadillac to a stand alone business unit. Corporate Decision was acquired by Mercer Management Consulting.

Alex Ford Skills

Start Ups Leadership Online Marketing Entrepreneurship Social Media Digital Media Online Advertising Social Networking Marketing Strategy Digital Strategy Lead Generation Digital Marketing Social Media Marketing Strategic Partnerships Public Speaking Strategy Business Strategy New Media Email Marketing Public Safety Training Creative Direction Online Publishing Product Management Seo Blogging B2b Publishing Sem Enforcement Content Marketing General Awesomeness Law Enforcement

Alex Ford Education Details

  • Dartmouth College
    Dartmouth College
    Economics

Frequently Asked Questions about Alex Ford

What company does Alex Ford work for?

Alex Ford works for Founder Works

What is Alex Ford's role at the current company?

Alex Ford's current role is SaaS, Digital Media Executive, Investor & Entrepreneur.

What is Alex Ford's email address?

Alex Ford's email address is al****@****oup.com

What is Alex Ford's direct phone number?

Alex Ford's direct phone number is +141551*****

What schools did Alex Ford attend?

Alex Ford attended Dartmouth College.

What are some of Alex Ford's interests?

Alex Ford has interest in Leadership, Writing, Mobile, Technology, Online Marketing, French Language, Public Safety, Cooking, Skiing, Government Innovation.

What skills is Alex Ford known for?

Alex Ford has skills like Start Ups, Leadership, Online Marketing, Entrepreneurship, Social Media, Digital Media, Online Advertising, Social Networking, Marketing Strategy, Digital Strategy, Lead Generation, Digital Marketing.

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