Alex Frances Email & Phone Number

Greater London, England, United Kingdom

Leatherhead, England, United Kingdom

Initially, I had not pursued a career in management, but I was entrusted with expanding the growth of the business group. After successfully contributing to the team's development, I returned to my creative skills to focus on driving expansion on other accounts.Achievements/Recognitions and responsibilities- Assisting Senior and Global account directors in new business with Pitch Decks and complimentary design work- Creatively directed video and film projects- Art direction of many projects- First project within the business to successfully implement AI technology in merchandising projects.- Shifted the way we produce case studies and introduce more videos as the core method of communicating and displaying our capabilities. - Producing process documents to enable wider teams to enhance their skills- Visual development and rebrand of the luxury arm of the business.- Lead photographic and videographic service lines- Developed more skills in copywriting to assist in storytelling and pitch decks

Chertsey, England, United Kingdom

I was promoted to manager for the team I had significant contribution to building and after the success of the 5 year contract and the establishment of the MX Creative team. To further expand our capabilities and offerings to Samsung, I strategically hired individuals with diverse skills to enhance our existing service lines and broaden our scope. This forward-thinking approach aims to expand our influence within the business and drive sustainable growth across wider areas. Growth of my team enabled the account to double in size and expand growth across other EMEA regions using our UK growth as a portfolio displaying excellence across the board.Achievements/recognitions and responsibilities- Hired an additional 10 people- Managed 13 individuals- As the team was all new and fresh, onboarding was delegated to original members of the team. I then took up additional art direction responsibilities to ensure the quality of the new team members met or exceeded client expectations.- Further improved processes and production time by another 3%- Implemented some AI tools into video & audio production- Introduced voice acting/voice over as a complimentary service line for video/film production

Chertsey, England, United Kingdom

Initially joined a team of 3 as an artworker, where I leveraged my multidisciplinary skill set to drive significant growth, expanding our team to over 40 members within two years. Beyond my original scope of duties, I took the initiative to spearhead the establishment of new service lines, including design, animation, photography, videography, web development, and 3D design. This broadened the scope and capabilities of the team and significantly contributed to its overall success. Additionally, I successfully recruited and onboarded 3 additional team members with broad skillsets to enable future growth of the team.Achievements/recognitions and responsibilities- produced 40% of the total output of the team in total.- was recognised to be the catalyst of the account's entire growth- Increased efficiencies by 5% compounding each year.- Implemented new processes and developed tools for the wider business to utilise- Contributed to pitching and winning a 5 year contract with Samsung to ensure stability of the account.- Hired an additional 2 people to join the infamous MX Creative team as a result of the art working team's success

Uxbridge, Greater London

Freelancing under my own agency in my spare time.

Windsor

Onsite Contract role via the Hut GroupAcheivements• Introduced and lead video and animated content for social media.• Introduced more after market content and materials (like brochures to sell more Nintendo Switch product).• Create a new SKU setup for a better approval system.• Created a new structure for shared team file management.• Created new templates for social media use that was cross platform for Desktop and Mobile experiences.• Wrote HTML/CSS codes that allowed more customisation on landing pages and hub pages.Tasks• Produce marketing videos using Official Nintendo Assets (uploaded to social media).• Developing user interface and user experience design for the online store.• Manage brand asset libraries, project archiving and management.• Creating and managing specifications for in-store POS, Print and Online artwork.• Concept and mock-up designs for Print and Online artwork.• Conceptualise and implement customer journey via resonating graphic design and hubs on the Official Nintendo UK Store.• Creating identity and consistency with brand vision across new hubs and brands.• Brand creation, upkeep and modernisation.• Maintain and update Official Nintendo UK Store graphics.• Create pack shots for around 30+ SKUS per month.• Managing online and print specifications.• Project Archiving and management.• Managing and creating content on the eCommerce store page• Producing Merchandise ranges for TShirts, Mugs, Hoodies etc.

New Barnet, London, Uk.

• Conceptualising ideas and implementing design solutions for marketing and product photography.• Design eCRM email marketing builds.• Manage print documents, and export for international magazine print and production.• Managing very tight print deadlines for monthly catalogue.• Submitting artwork and print ads to printers and magazine portals.• Maintain Company brand and image.• Photograph, Retouch and prepare for print 70+ SKUS a month for monthly catalogues.• Submitting print ready retouched images to a print studio in America.• Social Media content creation for Banners, Posts, Ads etc. For social media.• Maintaining the Photo studio and equipment.• Produce Print ad documents ready for magazine submission for ads. (Playboy, Smithsonian, Car & Driver, Maximetc.)• Managing Print specifications, handling advertising pickups and new adverts.• Project archiving and management.• Working with all departments that require any graphical work.• Managing strict and very tight deadlines for ads and monthly catalogue.• Creating and maintaining templates for print and digital media to speed up work processes.

Edgware

• Banner Design for social networks and onsite.• Retouching• Icon Design• Illustration• Infographic design• Presentation Design

Master’S Degree, Digital Media Arts

Masters Degree graduate at the University of Hertfordshire.

Bachelor’S Degree, Computing, 2:1

Activities and Societies: Asian Society