With a successful track record in developing over 50 consumer products across diverse sectors—including Skincare, Fragrance, Nutritionals, Luxury Goods, Recreational, Automotive, Travel & Leisure, Apparel, Blockchain Technology, and Innovative Products—we excel in driving business growth through strategic Consumer Acquisition and Product Development.Our ExpertiseConsumer Acquisition & Product Development: We excel in Audience Capture and To Market Strategy, building and leading top-tier teams and networks of specialists to address industry-specific challenges with innovative solutions.Strategic Planning & Execution: Known for designing and executing strategies that enhance business growth and positioning, we use analytical models to assess tasks, market dynamics, and opportunities, creating tailored campaigns for each client.Digital Marketing & Brand Management: We manage digital marketing assets and channels—including website, SEM, SEO, emails, retail, sales, and social media—to ensure brand consistency and optimal performance. Our expertise spans media buying, advertising, web & data analytics, and product licensing.Advisory & Consulting: We provide insights on business operations, corporate best practices, brand equity, consumer activation, and traditional communications. We excel at conveying complex ideas clearly to diverse audiences and influencing product launches, sales, and events.Partnerships & Project Management: We forge successful partnerships for logistics, supply chain, merchandising, creative services, production, and fulfillment. Our skills in project management, creative development, and sales team development support globally recognized brands and talent.Our MissionTo deliver exceptional results through innovative strategies and expert execution, driving growth and maximizing success for clients across various industries.

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MYNEURVA is a global leader in Remote Guided QEEG Neurofeedback. Dr. Freddy Starr and team are pioneers in the field and hold a patent for the AI that drives the MYVEURVA computational systems. MYNEURVA is innovating how technology within the field of Neuroscience can radically effect how one live and thrives in life suffering with PTSD of after a Traumatic Brain Injury. Sending our NeuroPods directly to clients, the team at MYNEURVA works hand in glove with our clients via the cloud 24/7 any where in the world to build their bespoke protocol for Neurofeedback.

As Managing Director at Digital Launch, a pioneering full-service marketing and advertising agency in New York, I was at the forefront of the digital marketing revolution, specializing in elevating celebrity client services and guiding renowned personalities into the digital and social media landscape. Our agency led the charge in creating innovative click-through advertising partnerships with major publishers and celebrities, making us one of the first traditional agencies to transition corporate licensing clients into the direct-to-consumer influencer sales arena.In this dynamic role, I was responsible for the development and implementation of comprehensive marketing strategies aimed at driving brand growth. My focus on public relations, social media revenue, and the creation of consumer goods, entertainment properties, and technology platforms positioned Digital Launch as a leader in the industry.My responsibilities encompassed a wide array of strategic initiatives, including project management and creative development. I built and nurtured sales teams, managed supply chain operations, and directed media buying efforts. I was also heavily involved in SEO, SEM, SMO, CRM, and web & data analytics, ensuring that our campaigns were data-driven and effective.Leading the strategy and implementation of our clients’ marketing campaigns, I ensured seamless integration across all channels, from digital to terrestrial platforms. My oversight of marketing strategy documents and the establishment of benchmark criteria allowed us to measure the efficiency and effectiveness of our programs rigorously. Additionally, I monitored budgets meticulously to ensure effective campaign control and profitability for all releases.At Digital Launch, I thrived in a fast-paced environment, where innovation and creativity were paramount, and I was proud to contribute to shaping the future of marketing in the digital age.

As the Director of Sales and New Product Development at DNG Trading & Milling, I played a pivotal role in shaping the brand's identity and driving its success in the ancient grains market. DNG, an innovative offshoot of a multi-generational physical commodities trading company, was at the forefront of bringing Ancient Grains to the U.S., notably as the first wholesale importer of Chia Seed and the first East Coast milling operation to achieve Non-GMO, Organic, and Kosher certifications.During my tenure, I was instrumental in establishing DNG as a trusted name in the industry, successfully positioning our products within the Top 5 National Food Retailers. I led product development initiatives that not only aligned with our brand vision but also resonated deeply with health-conscious consumers. By crafting and implementing strategic messaging, I ensured that our product launches effectively communicated our commitment to quality and innovation.My passion for fostering partnerships led me to develop robust sales teams and initiate affiliate programs that connected us with health and wellness professionals, active lifestyle leaders, and medical experts. This collaborative approach not only expanded our reach but also fortified our standing in the market.Additionally, I oversaw the creation of comprehensive marketing strategy documents and established benchmark criteria to assess the effectiveness of our initiatives. Working closely with cross-functional teams—including Sales, Sales Planning, Creative, and Operations—I ensured that our marketing efforts were well-supported and aligned with our corporate objectives.At DNG, I embraced the opportunity to be part of a groundbreaking company that was redefining the ancient grains landscape while nurturing a culture of innovation, collaboration, and excellence.

At the forefront of the digital entertainment landscape in the Middle East and North Africa, I played a key role in launching the first company to offer DRM-free on-demand streaming and personalized radio services through innovative mobile apps and online platforms. This pioneering venture aimed to provide consumers with unparalleled access to music and content, transforming their listening experience.One of my significant achievements was driving contract negotiations with major entertainment publishing rights owners, including SONY, Warner Bros., EMI, and Universal. Securing these partnerships was vital to offering a diverse catalog that resonated with our audience.I developed a comprehensive digital communications strategy encompassing all marketing efforts, including paid and organic search, email campaigns, affiliate marketing, display advertising, retargeting, and social media. This multifaceted approach significantly increased our visibility and consumer engagement across various channels.Leading the development of analyses to extract valuable customer insights, I provided actionable recommendations for continuous improvement, maximizing our return on marketing investment across 31 territories with local marketing partners. This focus on audience understanding allowed us to tailor our offerings and promotions effectively.Additionally, I oversaw the creation of marketing strategy documents, establishing benchmark criteria to measure program efficiency and effectiveness. My financial acumen was instrumental in delivering quarterly forecasts, setting promotional budgets, and determining our marketing support and creative budgets.In this innovative environment, I embraced the challenges of a rapidly evolving industry, where my focus on strategic partnerships, data-driven insights, and marketing excellence played a crucial role in driving our success.

In my role at LateralView, I was responsible for managing day-to-day operations, which included P&L forecasting and overseeing the leadership of marketing operations. My focus was on crafting and implementing creative messaging, developing key performance indicators (KPIs), and executing integrated direct-to-consumer sales strategies. Through innovative multi-channel and multi-platform marketing programs, I significantly increased product engagement, customer loyalty, and competitive positioning in the marketplace, leveraging paid, owned, and earned media.Collaboration was key to our success, and I worked closely with various departments—including creative, media, marketing, distribution, sales, and technology—to build robust artist marketing strategies. By fostering this teamwork, we were able to create cohesive campaigns that resonated with our target audience.I also led all digital marketing channels, encompassing paid and organic search, email campaigns, affiliate marketing, display advertising, retargeting, and social media initiatives. My hands-on approach ensured that we maximized our reach and engagement across all platforms.Oversight of worldwide marketing and promotions was another critical aspect of my role. I spearheaded digital sales initiatives aimed at developing strong, organic communities of passionate fans. This grassroots approach was essential for driving customer retention and boosting album sales, as well as building regional, national, and online street team promotions.At LateralView, I thrived in a fast-paced environment where creativity and strategic thinking were paramount, and I was proud to contribute to the growth and success of our artists and their brands.

Business Consultant: adept content expert, growth engineer with a two decade history of high-level problem solving and consumer product development. I work with brand, product, talent, corporations and people on audience, engagement, product, growth and influence. I excel at building strategy and implementing bespoke programming to achieve.Clients have included but not limited to : Urth Agriculture, Thrive Chia, Canna Brands, JottShots, Jay-Z, Nike, FILA, Adidas, Vans, Notorious BIG, Yoko Ono, Lou Reed, ActiVision, Zenedge Energy Drink, The Strokes, Major League Gaming, Berkshire Preserves, STIKS Gaming, Harney & Sons Tea, The Kingdom of Bahrain, Columbia Records, DC Shoes, WuTang Brands.

Travel with clients on behalf of Das Communications Ltd.-a full-service managementcompany located in New York and Los Angeles for artists in the entertainment industry• Coordinate international release schedules of product and marketing campaigns.• Schedule international press and media junkets• Arrange all travel for clients and their touring/production teams.• Negotiate international publishing administrations agreements on behalf of the clients.• Engage unique brand ambassador opportunities for clients around the globe• Drive promotional campaign initiatives for varies clients around the globe

Lead sales and licensing initiatives for GRAFFAHOLIX Inc – a leading entertainment industry silk screen printing and merchandise manufacturing company.Responsibilities include:• Identify, negotiate and manage all phases of brand and licensed screen-printing for clients • Manage merchandise manufacturing for touring recording artists• Develop strong relationships with marketing managers and key buyers at national retailers.• Develop both consumer and dealer catalogs for digital and print media.• Negotiate branding and licensing agreements for third party wholesale distribution worldwide.• Created incubator program for emerging artists’ merchandise brands.Clients IncludeCanal Jeans Co., H2O, The Strokes, Yellow Rat Bastard, Roca Wear and Theory Clothing, SONY Records, EMI, Rubber Sole, The Golden Gloves Boxing Tournament, Wetlands Preserve, Coney Island High, DMX, Columbia Records, Marc Ecko

Drive marketing and licensing strategies for Blackout! Records- an independent record label specializing in the hardcore punk genre.Responsibilities include• Coordinate and scheduled production, mixing, mastering, manufacturing and distribution of more than 85 titles.• Plan and administer touring budgets, licensing agreements and royalty payments.• Drive weekly analysis of product spread, sales efficiency, advertising revenue and campaign expectations.• Negotiate licensing agreements for master product usage in commercial media