Alex Freund Email & Phone Number

Los Angeles, Ca, Us

Geneva, Ch

In my role as Head of Global Creative at OPI, I spearheaded the rebranding and relaunch of the category’s largest global beauty brand. I oversaw the development and deployment of a new visual identity across all channels from though the development and roll out of a new brand book, brand style guide which included visual presentation as well as brand tone of voice guidance. I shifted the brand mindset and expression to a social-first presentation and successfully revamped the brand's visual identity across all customer touchpoints. Additionally, I led the restructuring of the internal creative agency, creating budgetary efficiencies and implementing process through deployment of project management SOPs and tools.

Culver City, California, Us

Independent creative consultancy encompassing, brand development, creative strategy, content creation, and photo/video development for fashion, beauty, CPG, and cultural brands. Select brands serviced include H&M, Uniqlo, Aritzia, Nike, Banana Republic, Clé de Peau Beauté, Shiseido, Hiro Clark, Zaid Affas, Ocean + Main, Pola Apex, Marui, and American Ballet Theatre.

San Francisco, Ca, Us

Head of Global Creative for Banana Republic and Banana Republic Factory

Paris, Fr

Vice President of Creative for NYX Cosmetics. Built in-house creative agency serving all creative needs across all channels and business verticals. Oversaw brand revamp including logo redesign and brand guideline creation, redesign of 2000+ SKUs of product packaging, monthly campaign development, brought ecommerce photography production in-house, revamp of all visual merchandising for all 3rd party retailers, environmental graphic design for freestanding store expansion from 3 doors to 190+ globally, developed guidelines and assets for international implementation. Improved creative department delivery rates by over 100% while maintaining a neutral budget.

Gardena, California, Us

Established and led in-house creative agency to service all design, branding, advertising, ecommerce, and creative needs for one of the most established premium denim brands. Within first year, I oversaw conceptual development and production of all seasonal advertising campaigns and brand imagery, design for stores, restating of website experience, establishment of in-house ecommerce production studio, and led innovative conceptual development for flagship store design. Under my creative leadership, the company, saw +18% YoY traffic comps in store and +75% traffic comps online.

Madison, Wi, Us

Led creative team in creation of daily content for Amazon’s most profitable global online fashion subsidiary. Responsibilities included leading, coaching, and development of in-house and external creative teams in translation of the Shopbop brand into engaging creative and editorial concepts and shoots, postproduction supervision of photography to ensure the brand standards, production process, management of mutlimillion dollar production budget, and cross functional collaboration with buying, marketing, finance, user experience, and fashion departments.

Us

Led special projects team responsible for Viva Glam, Global Communications, Fashion Relations, Artist Relations, M·A·C Pro, Artist Training & Development, and M·A·C AIDS Fund branding and collateral. Developed strategy and led implementation of various industry-facing and consumer-facing programs in all aspects of branding, visual language, definition of standards and style. Maintained and streamlined interaction with and ensuring fulfillment of needs of various other departments such as Creative Services, Global Communications, Events, Visual Merchandizing, Store Design, Industrial Design, Digital, Fashion Relations, and M·A·C Corporate.Reported and presented work to VP Creative and SVP Creative.

Culver City, Us

In 2007, I co-founded Gravure, an integrated creative, branding, and production agency specializing in honing brand identity and producing integrated campaigns which convey consistent strategy and communication across media.Since then, I've gone on to create numerous award winning ad campaigns and a successful, innovative magazine. Some of the brands I've collaborated with include Diane von Furstenberg, Tiffany & Co., Viktor & Rolf Fragrances, Swarovski, Numero Tokyo, VISA, American Ballet Theatre, Marui (OIOI), Acerola, and Kai Kühne. My work has won awards at Cannes Lions, The Clio Awards, The One Show, and various other awards.I also publish and creative direct our namesake magazine, Gravure, a vanguard fashion art and culture journal, published in limited edition and online.Gravure features the best photography, fashion, art, design, writing and video from top talent in the creative industry.

New York, Ny, Us

Consulting creative director on the Diane von Furstenberg account under Senior Global Creative Director, Hans Dorsinville.

Principal and owner of boutique creative and photography production bureau.CLIENTS INCLUDE:NikeNY Times MagazineInterviewKai KühnePavementMaruiNichirei AcerolaLevisMacromediaDrill IncDentsuCeft & Company

Bfa, Photography

Fine Art