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Creative Director specializing in brand design, strategic development, and business growth with a proven track record in:• Creating engaging, 360° integrated campaigns and communications across all traditional and non-traditional media (digital, social media, experiential, events, broadcast, print & OOH, retail and ecommerce) as well as award-winning advertising campaigns, communications, brand strategy, and elevating brand value through sophisticated and innovative design.• Direction of all aspects of creative development from proposal, production, and implementation, to final delivery of creative work through management, coaching, and development of cross-functional teams.• Managment of projects and mentorship of teams across cultures and continents, adapting to dynamic social environments, and assembling creative teams appropriate to a specific project, or elevate existing teams through active coaching and performance management.• Identifying core brand values, define the core brand vision and voice, and communicate them through cross-platform brand experiences in all media.• Digital and social creative development, digital design, UI/UX development, social media campaigns including UGC / creator content management, and owned and earned media strategy.• Drawing upon deep experience in cosmetics, fashion, luxury and CPG brands to create a cohesive brand identity across all media.• All aspects of creative production, including creative direction, art direction, fashion photography, product photography and photo shoot production, print production, print advertising, ecommerce, new business pitches, fashion and luxury industries, management of in-house and freelance designers, art directors, stylists, photographers, and other creatives.Awards include:Cannes Lions / Silver Design Lion 2009Clio Awards / Bronze, Retail 2008One Show Interactive / Merit 2008Outdoor Advertising Awards / Gold 2008All Asia Advertising Festival / 360° Gold 2008
Everlane
View- Website:
- everlane.com
- Employees:
- 417
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Creative Director (Fractional)EverlaneLos Angeles, Ca, Us
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Head Of Global Creative, OpiWella Company 2021 - PresentGeneva, ChIn my role as Head of Global Creative at OPI, I spearheaded the rebranding and relaunch of the category’s largest global beauty brand. I oversaw the development and deployment of a new visual identity across all channels from though the development and roll out of a new brand book, brand style guide which included visual presentation as well as brand tone of voice guidance. I shifted the brand mindset and expression to a social-first presentation and successfully revamped the brand's visual identity across all customer touchpoints. Additionally, I led the restructuring of the internal creative agency, creating budgetary efficiencies and implementing process through deployment of project management SOPs and tools. -
Creative DirectorVveekends Creative Bureau 2018 - PresentCulver City, California, UsIndependent creative consultancy encompassing, brand development, creative strategy, content creation, and photo/video development for fashion, beauty, CPG, and cultural brands. Select brands serviced include H&M, Uniqlo, Aritzia, Nike, Banana Republic, Clé de Peau Beauté, Shiseido, Hiro Clark, Zaid Affas, Ocean + Main, Pola Apex, Marui, and American Ballet Theatre. -
Head Of Global CreativeBanana Republic 2020 - 2021San Francisco, Ca, UsHead of Global Creative for Banana Republic and Banana Republic Factory -
Vice President / Creative DirectorL'Oréal 2016 - 2018Paris, FrVice President of Creative for NYX Cosmetics. Built in-house creative agency serving all creative needs across all channels and business verticals. Oversaw brand revamp including logo redesign and brand guideline creation, redesign of 2000+ SKUs of product packaging, monthly campaign development, brought ecommerce photography production in-house, revamp of all visual merchandising for all 3rd party retailers, environmental graphic design for freestanding store expansion from 3 doors to 190+ globally, developed guidelines and assets for international implementation. Improved creative department delivery rates by over 100% while maintaining a neutral budget. -
Senior Director, Brand CreativeTrue Religion Brand Jeans 2014 - 2016Gardena, California, UsEstablished and led in-house creative agency to service all design, branding, advertising, ecommerce, and creative needs for one of the most established premium denim brands. Within first year, I oversaw conceptual development and production of all seasonal advertising campaigns and brand imagery, design for stores, restating of website experience, establishment of in-house ecommerce production studio, and led innovative conceptual development for flagship store design. Under my creative leadership, the company, saw +18% YoY traffic comps in store and +75% traffic comps online. -
Creative DirectorShopbop | East Dane 2014 - 2014Madison, Wi, UsLed creative team in creation of daily content for Amazon’s most profitable global online fashion subsidiary. Responsibilities included leading, coaching, and development of in-house and external creative teams in translation of the Shopbop brand into engaging creative and editorial concepts and shoots, postproduction supervision of photography to ensure the brand standards, production process, management of mutlimillion dollar production budget, and cross functional collaboration with buying, marketing, finance, user experience, and fashion departments. -
Executive Director, DesignMac Cosmetics 2013 - 2014UsLed special projects team responsible for Viva Glam, Global Communications, Fashion Relations, Artist Relations, M·A·C Pro, Artist Training & Development, and M·A·C AIDS Fund branding and collateral. Developed strategy and led implementation of various industry-facing and consumer-facing programs in all aspects of branding, visual language, definition of standards and style. Maintained and streamlined interaction with and ensuring fulfillment of needs of various other departments such as Creative Services, Global Communications, Events, Visual Merchandizing, Store Design, Industrial Design, Digital, Fashion Relations, and M·A·C Corporate.Reported and presented work to VP Creative and SVP Creative. -
Partner, Creative DirectorGravure 2007 - 2014Culver City, UsIn 2007, I co-founded Gravure, an integrated creative, branding, and production agency specializing in honing brand identity and producing integrated campaigns which convey consistent strategy and communication across media.Since then, I've gone on to create numerous award winning ad campaigns and a successful, innovative magazine. Some of the brands I've collaborated with include Diane von Furstenberg, Tiffany & Co., Viktor & Rolf Fragrances, Swarovski, Numero Tokyo, VISA, American Ballet Theatre, Marui (OIOI), Acerola, and Kai Kühne. My work has won awards at Cannes Lions, The Clio Awards, The One Show, and various other awards.I also publish and creative direct our namesake magazine, Gravure, a vanguard fashion art and culture journal, published in limited edition and online.Gravure features the best photography, fashion, art, design, writing and video from top talent in the creative industry. -
Consulting Creative Director (Freelance)Laird + Partners 2011 - 2012New York, Ny, UsConsulting creative director on the Diane von Furstenberg account under Senior Global Creative Director, Hans Dorsinville. -
Principal, OwnerAlex Freund Studio 2000 - 2007Principal and owner of boutique creative and photography production bureau.CLIENTS INCLUDE:NikeNY Times MagazineInterviewKai KühnePavementMaruiNichirei AcerolaLevisMacromediaDrill IncDentsuCeft & Company
Alex Freund Skills
Alex Freund Education Details
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Parsons School Of Design - The New SchoolPhotography -
UclFine Art
Frequently Asked Questions about Alex Freund
What company does Alex Freund work for?
Alex Freund works for Everlane
What is Alex Freund's role at the current company?
Alex Freund's current role is Creative Director (Fractional).
What is Alex Freund's email address?
Alex Freund's email address is af****@****ics.com
What is Alex Freund's direct phone number?
Alex Freund's direct phone number is +190867*****
What schools did Alex Freund attend?
Alex Freund attended Parsons School Of Design - The New School, Ucl.
What skills is Alex Freund known for?
Alex Freund has skills like Advertising, Art Direction, Creative Direction, Fashion, Magazines, Photography, Graphic Design, Editorial, Integrated Marketing, Art, Brand Development, Image Manipulation.
Who are Alex Freund's colleagues?
Alex Freund's colleagues are Daphne Mike, Hayley Jones, Alfred Chang, Generous Fontana Gagné, Parteek Parteek, Sydney Bockhorn, Michael Gullicksen.
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