Serve as interim Chief Executive, Chief Revenue and Chief Marketing Officer to high-growth brands. Develop and implement Go-To-Market plans for brands building and expanding brand awareness, sales and distribution in DTC, E-commerce, Conventional and Natural Grocery channels.

Business Consultancy focused on brands in the beverage, food and CBD industries. Focus on commercialization through: Business Plan Development, Go-To Market Planning and Forecasting, E-Commerce Strategy Development and Implementation, Brand Strategy, and Sales and Marketing Plan Development and Execution.

Developed and implemented ROAR beverages’ turnaround strategy including: • Repositioning the brand from a Sports-Drink beverage to a Functional Beverage / Enhanced Water solution to allow for a less, cash-intensive Go-To-Market strategy to fund the scaling of the brand. • Re-establishing the confidence in ROAR among retailers, brokers, distributors, etc. to pave the way for the relaunch / reinstatement of the brand in retail and online.• Hiring, training, and on-boarding a high-performing cross-functional team.• Providing financial and operational leadership while achieving topline and EBITDA goals.

Led the company turnaround reversing the brand’s downward trajectory including driving down company losses by through Supply Chain, Sales and Marketing disruption and repositioning the brand as a Natural Energy Drink brand for greater marketplace appeal and business profitability.

Led the brand reinvention for BluePrint across all functions: Marketing, Sales, R&D / Innovation, and Operations:• Implemented in-depth market opportunity analysis and category sizing • Built and trained cross-functional team for brand re-launch • Introduced four NEW product lines to fully expand brand’s distribution across all sales channels including Natural, Conventional, Club and E-commerce • Re-launched the brand’s DTC and E-commerce Strategy reversing its previous downward sales trend.

Served as a digital transformation and strategic consultant to top restaurant companies pursuing brand and sales growth by leveraging Brand Marketing, Customer Acquisition and Retention strategies:• Partnered with clients, creative and media agencies to integrate Facebook and Instagram into the Business Planning Process - Leveraged customer segmentation, insights, creative, media and measurement capabilities.• Positioned Facebook and Instagram as a core component of the consumer experience and Marketing mix• Drove Executive-level and franchisee enrollment in the concept of Personalized Marketing at scale• Implemented campaigns and leverage real-time insights and performance to drive incremental investment

Led the Marketing and Media Consultancy Sales teams for Coca Cola, Wendy’s, Mars, Hershey Company and Church & Dwight including:• Enrolling brand Leadership Teams to invest in long-term Hispanic Digital, Network Television, Local Television and Radio initiatives. • Activities included: “Size of the Prize” analyses to determine Hispanic segment sales potential, brand relevance and media plan assessment, integrated “Big Idea” campaign development and execution, and measurement model development and implementation. • Generated $45 million in sales across Digital, Network, Local Television, and Radio media.

Led the African American, Asian and Hispanic Multicultural effort in the US: • Led the Multicultural Center of Excellence at Burger King managing $40 million in advertising dollars• Provided strategic direction to cross-functional teams in all areas of the business including Advertising, Promotions, Merchandising, Product Testing, Consumer Insights, and Performance Analysis• Led five partner agencies including African American and Hispanic Advertising Agencies of RecordSelected Contributions:• Increased African American and Hispanic contribution to total business by 2.9% • Generated local franchisee funding for Multi-Cultural Marketing initiatives in Burger King’s top 40 DMA’s

Implemented the “Paid, Owned, Earned” launch strategy for VitaminWater and SmartWater in the Southeast: • Developed the “push /pull” Marketing and Sales plan to gain full retail distribution of the product portfolio Selected Contributions:• Enrolled and managed the region’s distributors to achieve the second highest sales territory in the country• Helped to position the brand for a $4.2 billion acquisition by Coca Cola

Developed and implemented the Marketing strategy that led to the successful launch of Red Bull in South Florida: • Developed Marketing programs for full distribution of the brand at retail in South Florida • Led Field Marketing initiatives driving consumer demand in on-premise and off-premise accounts• Implemented the company’s first Hispanic initiative which led to the withdrawal of primary competitor Selected Contributions:• Implemented the Marketing strategy that led to the withdrawal of Red Bull’s primary competitor • Executed the company’s first music series which increased sales in target accounts by 30%

Managed General Market and Latin America promotional, Direct Marketing and Advertising campaigns for Discovery Networks, MasterCard, and Club Med