Alex Garrido

Alex Garrido Email and Phone Number

Dir Digital Marketing & Analytics, Adjunct Business Faculty @ The University of Texas Rio Grande Valley
Alex Garrido's Location
Greater McAllen Area, United States, United States
Alex Garrido's Contact Details

Alex Garrido personal email

n/a
About Alex Garrido

I am a Director of Digital Marketing & Marketing Analytics at The University of Texas Rio Grande Valley (UTRGV), with over 10 years of experience in harnessing the power of data and creativity to drive growth, engagement, and impact. I lead a team of 20 marketing professionals, overseeing the functional areas of digital marketing, web strategy, integrated communications, social media, and analytics.My core competencies include digital marketing strategy and execution, data analytics, business intelligence and visualization, customer behavior analysis and UX optimization, content development, curation and strategy, SEO, SEM, PPC and social media marketing, conversion rate optimization and A/B testing, and team leadership, mentorship and collaboration. I have a Master of Science in Business Analytics from UTRGV and a Certificate in Business Analytics from Harvard Business School Online. I am also certified in AdWords Display, Website Application Development, and Social Media in Emergency Management.As a visionary leader and a lifelong learner, I am fueled by a relentless passion for innovation, learning, and intellectual exploration. I transform raw data into actionable insights and craft captivating narratives that resonate with audiences across diverse industries. I tackle complex challenges and devise novel solutions, using a unique blend of analytical and creative problem-solving. I stay ahead of the curve by continually honing my skills and embracing emerging technologies, enabling me to deliver transformative results in an ever-evolving digital landscape.

Alex Garrido's Current Company Details
The University of Texas Rio Grande Valley

The University Of Texas Rio Grande Valley

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Dir Digital Marketing & Analytics, Adjunct Business Faculty
Alex Garrido Work Experience Details
  • The University Of Texas Rio Grande Valley
    Director Of Digital Marketing & Marketing Analytics
    The University Of Texas Rio Grande Valley Sep 2018 - Present
    Rio Grande Valley, Tx, Us
    Leading a team of twenty marketing professionals with an annual budget of $1.5+ million. Functional team areas include digital marketing, web strategy, integrated communications, social media, and analytics.
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  • The University Of Texas Rio Grande Valley
    Digital Marketing Adjunct Instructor (Utpa & Utrgv)
    The University Of Texas Rio Grande Valley Jun 2013 - Present
    Rio Grande Valley, Tx, Us
    Course developer and lead instructor for the university's Web Design, Digital Marketing, Social Media Management, and Web Analytics certificate programs. Teaching 4-6 weekend-long workshops per year with an average class size of 10 continuing education students.
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  • The University Of Texas Rio Grande Valley
    Social Media & Digital Marketing Manager
    The University Of Texas Rio Grande Valley Jan 2017 - Sep 2018
    Rio Grande Valley, Tx, Us
    Enrollment growth: Received the University of Texas System Chancellor's Excellence Award (the highest marketing and communications honor in the UT System) for institutionalizing the use of digital marketing which doubled graduate enrollment and saved the organization over $2.25 million dollars annually.Digital marketing strategy: Managed the digital engagement team's creative development, analysis, and execution of diverse recruitment and retention marketing campaigns. Managed all institutional digital marketing initiatives, including paid search, display banner advertising, search engine optimization, paid social media, and online video marketing while adhering to state procurement budget guidelines and regulations.Brand awareness: Increased brand awareness and ad recall for key programs by introducing a remarketing and retargeting strategy. Developed, tested, and optimized 700+ display banner ads, supporting numerous institutional programs and clients. Leveraged institutional social platforms to amplify key messaging and increase brand value.Next generation recruitment: Implemented new and innovative recruitment tools, including chatbots (LiveChat), virtual and augmented reality (360 videos, Snapchat Lens, Spark AR Studio), and dynamic web messaging/targeting (Google Optimize).
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  • The University Of Texas Rio Grande Valley
    Social Media Manager
    The University Of Texas Rio Grande Valley Aug 2015 - Jan 2017
    Rio Grande Valley, Tx, Us
    Implemented institutional social media guidelines and monitored compliance across more than 50 departments. Mentored and trained over 240 university employees in social media administration functions, ensuring compliance with policies and industry best practices.Established and managed social media channels to ensure a 125K follower base on Facebook, 8K on Twitter, 10K on Instagram, and 24K on Snapchat. Created content marketing strategies for each channel.Managed online crisis communications, implemented social listening tools, and provided proactive customer service and online conflict resolution for all digital channels.Drove adoption of new and emerging social media trends such as live streaming commencement and other important events to social channels, usage of campaign-specific profile frames, and Snapchat influencer marketing.
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  • Utrgv Robert C. Vackar College Of Business And Entrepreneurship
    Adjunct Faculty
    Utrgv Robert C. Vackar College Of Business And Entrepreneurship Jan 2023 - Present
    Brownsville - Edinburg - Harlingen, Tx, Us
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  • Ut Health Rgv
    Head Of Digital Marketing
    Ut Health Rgv Jan 2019 - Present
    Edinburg, Texas, Us
    Leading all digital marketing efforts and managing the web presence of the independent clinical practice/enterprise of the UTRGV School of Medicine. In charge of generating patient volume for more than 20 clinics and 15 service lines, including primary care, plastic surgery, and orthopedics and sports medicine.
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  • Red Ant Digital Marketing
    Co-Owner, Digital Marketing Consultant
    Red Ant Digital Marketing Dec 2012 - Jan 2018
    Mcallen, Texas, Us
    Co-Owner, principal webmaster and search engine optimization consultant for Red Ant Digital, a digital marketing firm in South Texas.
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  • The University Of Texas-Pan American
    Online & International Marketing Recruiter | Graduate School
    The University Of Texas-Pan American Jul 2013 - Aug 2015
    Edinburg, Tx, Us
    Introduced a data-driven online marketing approach, mitigating the department’s traditional marketing approach and implementing a digital-first recruitment strategy.Executed social media and digital marketing strategies aimed at recruiting and retaining graduate students.Implemented department’s first search engine marketing strategy that included organic and AdWords optimization, generating upwards of 5K unique clicks in a six month period with a budget of less than $500.Increased international student leads and enrollment by implementing a consolidated Facebook marketing strategy (Facebook Instant Experience-Canvas and Lead Ads Form), achieving a 300% increase in students from India.
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  • Alexwebmaster.Com
    Web Designer, Owner
    Alexwebmaster.Com Jun 2011 - Jul 2013
    Provided front-end website design, maintenance, and custom application development to over 50 different clients in diverse industries. Design, build, or maintain web sites, using authoring or scripting languages (HTML, CSS, PHP, JavaScript), content creation tools, content management tools (Joomla, Drupal, WordPress), and digital media (Adobe Photoshop, Adobe InDesign, Adobe Edge Animate, Adobe Dreamweaver). Implemented Search Marketing strategies including SEO (on-page & off-page), SEM and Social Media Marketing strategies.

Alex Garrido Skills

Google Analytics Seo Wordpress Social Media Marketing Sem Online Marketing Web Design Web Development Css Marketing E Commerce Google Adwords Social Media Digital Marketing Web Analytics Data Analysis Data Science Joomla Web Applications Search Engine Optimization Web Marketing Content Marketing User Interface Design Adobe Creative Suite Seo Copywriting Javascript Mysql Photoshop Html5 Google Website Optimizer Cms Website Development Html 5 Search Engine Optimization Web Content Management Data Mining Tableau Entrepreneurship Search Engine Marketing Google Webmaster Tools Ppc Keyword Research Database Design Information Technology Databases Cascading Style Sheets Adobe Photoshop Pay Per Click Email Marketing Lead Generation Digital Strategy Digital Engagement Marketing Strategy

Alex Garrido Education Details

  • The University Of Texas Rio Grande Valley
    The University Of Texas Rio Grande Valley
    Business Statistics
  • Harvard Business School Online
    Harvard Business School Online
    Certificate In Business Analytics
  • The University Of Texas-Pan American
    The University Of Texas-Pan American
    Marketing Psychology

Frequently Asked Questions about Alex Garrido

What company does Alex Garrido work for?

Alex Garrido works for The University Of Texas Rio Grande Valley

What is Alex Garrido's role at the current company?

Alex Garrido's current role is Dir Digital Marketing & Analytics, Adjunct Business Faculty.

What is Alex Garrido's email address?

Alex Garrido's email address is al****@****tal.com

What is Alex Garrido's direct phone number?

Alex Garrido's direct phone number is +195688*****

What schools did Alex Garrido attend?

Alex Garrido attended The University Of Texas Rio Grande Valley, Harvard Business School Online, The University Of Texas-Pan American.

What are some of Alex Garrido's interests?

Alex Garrido has interest in Social Services, Entrepreneurship, Economic Empowerment, Marketing Psychology, Big Data, Education, Search Engine Marketing, Digital Marketing, Science And Technology, Search Engine Optimization.

What skills is Alex Garrido known for?

Alex Garrido has skills like Google Analytics, Seo, Wordpress, Social Media Marketing, Sem, Online Marketing, Web Design, Web Development, Css, Marketing, E Commerce, Google Adwords.

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