Alex Gaur, Mba Email & Phone Number

Toronto, On, Canada

● Led a digital transformation project to overhaul the user experience of the brand’s website, increasing CTR and decreasing bounce rate.● Developed product spec and pricing strategy based on competitive benchmarking to ensure that each owned brand had distinct positioning within the market. ● Fostered cross-functional collaboration between 9 internal teams and ensured accountability for deliverables through regular touchpoints and consistent communication.● Presented brand strategy… Show more ● Led a digital transformation project to overhaul the user experience of the brand’s website, increasing CTR and decreasing bounce rate.● Developed product spec and pricing strategy based on competitive benchmarking to ensure that each owned brand had distinct positioning within the market. ● Fostered cross-functional collaboration between 9 internal teams and ensured accountability for deliverables through regular touchpoints and consistent communication.● Presented brand strategy and upcoming product launches to 90 colleagues across 15 teams to ensure alignment and secure cross-functional support. Show less

Toronto, Canada Area

• Developed a complete marketing overhaul including the introduction of multiple new promotional channels, increasing brand awareness by 19% in the first year.• Organized 200+ in-store events to support company’s rebranding efforts and introduce the brand into local communities, raising customer consideration by 12%.• Introduced a comprehensive marketing calendar to integrate seasonal campaigns into owned, paid, and earned media channels.• Oversaw content creation from multiple… Show more • Developed a complete marketing overhaul including the introduction of multiple new promotional channels, increasing brand awareness by 19% in the first year.• Organized 200+ in-store events to support company’s rebranding efforts and introduce the brand into local communities, raising customer consideration by 12%.• Introduced a comprehensive marketing calendar to integrate seasonal campaigns into owned, paid, and earned media channels.• Oversaw content creation from multiple agencies by writing briefs, directing visuals, and providing brand approvals.• Reinforced brand awareness and loyalty by writing and deploying monthly e-newsletters to over 25,000 subscribers. Show less

Toronto, Canada Area

• Synthesized customer survey response data in Qualtrics and analyzed the results to generate actionable insights.• Facilitated the planning process and generated content for two major social media campaigns including a multi-stage Facebook contest.• Wrote engaging social media and blog content that drove readers to interact more deeply with the Ricoh brand.• Designed article layouts for the company blog which were used as examples for our external agency to follow.• Streamlined… Show more • Synthesized customer survey response data in Qualtrics and analyzed the results to generate actionable insights.• Facilitated the planning process and generated content for two major social media campaigns including a multi-stage Facebook contest.• Wrote engaging social media and blog content that drove readers to interact more deeply with the Ricoh brand.• Designed article layouts for the company blog which were used as examples for our external agency to follow.• Streamlined the scheduling and posting procedure for all social media channels by introducing an efficient process.• Created a comprehensive process document to streamline the execution of an annual employee program.• Researched and compiled contact information for 1,200 potential clients for a telephone sales campaign. Show less

Oakville, Ontario, Canada

• Organized and executed client and employee events by creating emails and posters, managing event logistics, and liaising with outside vendors to ensure that the events ran smoothly.• Created posts for the company’s social media page and planned content into the new year, creating a cohesive social media strategy and ensuring that consistent quality content was posted on a regular basis.• Designed policy communication materials for the company’s insurance brokers to help them access… Show more • Organized and executed client and employee events by creating emails and posters, managing event logistics, and liaising with outside vendors to ensure that the events ran smoothly.• Created posts for the company’s social media page and planned content into the new year, creating a cohesive social media strategy and ensuring that consistent quality content was posted on a regular basis.• Designed policy communication materials for the company’s insurance brokers to help them access relevant information more easily and increase the efficiency of their client communications.• Generated periodic phone reports and presented call data in an easy-to-digest format, enabling managers to see trends in client phone calls over a period of time. Show less

Toronto, Canada Area

• Led a team of three people in conducting a Marketing Audit, including company-wide interviews, industry research, and data analysis, in order to make recommendations for improving the Marketing Department.• Conducted a competitive and internal analysis of social media activity, determining successful social media strategies and suggesting effective tactics for improving brand awareness.• Developed a content calendar of social media posts to increase customer engagement with the… Show more • Led a team of three people in conducting a Marketing Audit, including company-wide interviews, industry research, and data analysis, in order to make recommendations for improving the Marketing Department.• Conducted a competitive and internal analysis of social media activity, determining successful social media strategies and suggesting effective tactics for improving brand awareness.• Developed a content calendar of social media posts to increase customer engagement with the Staples Business Advantage brand by creating monthly themes and sourcing relevant online materials.• Generated monthly on-hold messages for the company phone lines to increase caller retention rates and advertise seasonal products.• Analyzed the results of recent Bizo marketing campaigns to determine their success and make recommendations regarding further use of the platform, resulting in the implementation of two additional campaigns.• Devised a marketing strategy for a division of Staples Business Advantage following a company-wide re-branding, making recommendations for short- and long-term strategies to increase customer awareness and drive sales. Show less

Orlando, Florida Area

• Selected from a Canada-wide search to participate in the Disney International College Program.• Earned a Four Keys Card Award for assisting fellow Cast Members in a time-sensitive situation by manually taking over typically automated tasks, preventing lost time due to broken equipment.• Coordinated the receipt, organization, and documentation of various costume pieces in the Magic Kingdom, preparing timely deliveries to offsite laundry facilities, increasing availability of costume… Show more • Selected from a Canada-wide search to participate in the Disney International College Program.• Earned a Four Keys Card Award for assisting fellow Cast Members in a time-sensitive situation by manually taking over typically automated tasks, preventing lost time due to broken equipment.• Coordinated the receipt, organization, and documentation of various costume pieces in the Magic Kingdom, preparing timely deliveries to offsite laundry facilities, increasing availability of costume pieces for performers. Show less

Master Of Business Administration (M.B.A.), Strategic Marketing

• Marketing Analytics Specialization • Entrance Scholarship, 2015 • Canadian Association for Co-operative Education Co-op Student.

Bachelor'S Degree, Anthropology

• Katherine Saint John Scholarship, 2011 • William Chrichton Webster Scholarship, 2013 • Dean’s Honours List, 2011 - 2014

Education record