Alex Chew Email & Phone Number

Bethesda, Maryland, United States

NORC at the University of Chicago is an objective, nonpartisan, research organization that delivers insights and analysis decision-makers trust. As one of the most respected research organizations in the country, NORC at the University of Chicago conducts work across the spectrum of human and social experiences.

Stagwell Acquired Nielsen'S Harris Brand And The Harris Poll - Washington D.C. Metro Area

● Part of Leadership Team that managed all aspects of the business including sales strategy and revenue generation and met increased revenue targets of $11mm to $15 mm for four straight years.● Surpassed personal revenue targets every year ranging from $1.4 mm to $2 mm, in addition to overseeing all aspects of client relationships for 25+ accounts, three becoming the company’s top 25 largest accounts.● Fostered 15-year partnership with $BB aerospace client generating 100+ projects worth $10mm+ in revenue, including working directly with C-suite to navigate and recover from a global scale reputation crisis.● Generated company’s two largest accounts in the Middle East, leading to unique expertise in Middle East research and communication, conducting workshops, and presenting to organization’s entire c-suite.● Created Thought Leadership Series, Road To EV, resulting in new business with EV manufacturer leveraging segmentation and trade-off analytics identifying growth opportunities and tactics to optimize consideration. ● Lead client partner working with CCO of $BB CPG company, establishing continuous reputation and sustainability amplification program, including qualitative online bulletin boards resulting in $1.5 mm in revenue over 3 years. ● Owned business development role from sales strategy and proposals to Master Services Agreement and related negotiations with clients; escalation point for all other engagement- or project-level contracts.● Doubled YoY revenue with Fortune 50 Technology giant by adding message testing and online focus groups to the Reputation Benchmark.● Worked with Pharma company to measure Covid-19 patient’s perception of the inequities in healthcare delivery; survey published in the Journal of Racial and Ethnic Health Disparities.● Created the Harris Poll #washthehate series, which entailed writing questions, authoring briefs, and conducting PR to understand the negative perceptions towards the AAPI community during the Pandemic.

Stagwell Acquired Nielsen'S Harris Brand And The Harris Poll - Washington D.C. Metro Area

● As a trusted partner to clients, led and managed end-to-end quantitative and qualitative research, resulting in the delivery of story-driven presentations and actionable recommendations to drive conversion, strengthen brand and reputation health, deepen customer engagement, leading to critical business outcomes. ● Led AARP’s campaign for “She’s The Difference: Power of Older Women Voters” to advocate key issues and influence legislation during primaries and leading up to 2020 election.● Co-authored research paper in Insights Magazine on the gaming industry as part of thought leadership business development strategy garnering state lottery and casino opportunities.● Oversaw public relations research focused on Technology, Aerospace, and Millennials/Gen Z; Speaker at Cellular Technology and Aerospace Association conferences leading to annual contract renewals.● Shared Account Executive and sales strategy role successfully winning a majority of prospect outreach.

Nielsen Acquires Harris Interactive - Washington Dc-Baltimore Area

● As lead client partner, provided stakeholder research and consulting solutions in reputation and crisis management, competitive intelligence, customer experience, and internal communications effectiveness.● Established Association portfolio, which led to new clients in the food and environment space and conference speaking engagements, including the National Grocer’s Association Conference in Las Vegas.● Led multi-stakeholder brand architecture program for industry leading CPG company that provided a roadmap on their multi-brand strategy, as well as reputation guidance through a massive cereal brand product recall.

Nielsen Acquires Harris Interactive - Washington Dc-Baltimore Area

● Lead researcher across multiple trackers and 10+ custom accounts while supporting sales team in business development.● Sold and led 21-country quarterly brand tracker to customers and passengers of a Fortune 50 Aerospace company’s flagship airplane and successfully guided them through PR crisis.● End-to-end active partnership with finance for project cost accounting across all client portfolios resulting in total client portfolio having above company average profit margins.

Harris Interactive - New York City Metropolitan Area

● Led group of eight analysts focused on developing and implementing strategic business and custom and syndicated product portfolios which drove growth and successfully positioned company for acquisition. ● Lead researcher on 20+ accounts including a 23-country global tracker with ad hoc custom projects for $BB aerospace client; successful outcomes led to yearly renewals of $500,000+.● Partnered with innovation team to drive new product innovations in social / digital /mobile space, which resulted in new products and revenue streams, such as Harris Lifestreaming® panel and online focus group platforms.

Harris Interactive - New York City Metropolitan Area

● Managed team and was lead researcher across various accounts implementing various research techniques, including segmentation for hotels, concept testing for a healthcare manufacturer, crisis management for an automobile PR disaster, and driver’s analysis for pharma companies.● Brought in to increase sales and exposure of EquiTrendⓇ Brand Tracker and worked with panel vendors to measure over one thousand brands, generating over $500K in bookings annually.● Part of the management team which led transition and stabilized operations and workload of over twenty staff through economic crisis in which the company downsized by 33%.

Harris Interactive - New York City Metropolitan Area

● Managed staff that ran the Reputation Quotient (RQ®) Tracker, including partnering with sales team to generate $1mm in sales, working with media outlets for the media launch and public release, and presenting insights to clients across all industries, making the RQ® one of the most prestigious and well-known rankings in the US.● Led a team of five analysts in addition to interviewing and training new hires while maintaining team stability during a complex acquisition of another research company.● Managed all aspects of diverse types of custom research from the development of proposals through survey design, survey data collection, data analysis, data visualization, and presentation of results to clients.

Harris Interactive - New York City Metropolitan Area

● Owned end-to-end process of questionnaire design, analysis, and report delivery as part of the original RQ® team that collaborated with academics and data scientists to develop a program which made Harris Interactive the first research company with a practice dedicated to corporate reputation.

Ipsos Acquired Npd Marketing Research - New York City Metropolitan Area

▪ Managed data analysis for pharmaceutical clients using a longitudinal and continuous consumer panel to capture Rx fulfillment and OTC purchasing data; strong client service led to multi-year contract extensions.▪ Conducted ad-hoc custom research with clients in Healthcare and Pharma, stemming from Syndicated Partnerships.

Greater New York City Area

▪ Surpassed revenue goals every year as part of the Behavioral Tracking team that created surveys, analyzed data, and provided critical consumer insights across the retail, healthcare, and pharmaceutical industries.